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Old 02-23-2009, 08:12 PM   #1
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Default Improving Adwords Account History

Heyas, I have an AdWords account that has 7 campaigns with low CTR (about 0,05% with over 1 Mio Impressions), there were also some keywords with low Quality Score. I deleted those now, but they got the traffic.

I just started a new campaign and got an initial first bid of $1.25 for a keyword that has a normal bid of $0.30 (it shows that in the traffic estimator and also on my other Adwords Account)

Basically it's the same as described here: Google Adwords Account History

I know the best way would probably to start a new Adwords account. But since this account is my main google account, I would not like to quit the Adwords here so easily.

So my question is this: has anybody "saved" his Adwords account from a poor accound history to a good one again? Meaning getting good bids with a good managed quality score? Is it worth the try or will it take ages?
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Old 02-24-2009, 06:13 AM   #2
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Default Re: Improving Adwords Account History

Did someone made it back from a not so stellar account history in adwords?
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Old 02-24-2009, 06:38 AM   #3
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Default Re: Improving Adwords Account History

If you have any low performing keywords there is a probability of depleting your account .

The main point here is that you should have good performance of all your keywords throughout out your account .

I hope it helps.

Mike

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Old 02-24-2009, 08:05 AM   #4
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Default Re: Improving Adwords Account History

Thx! In this setup, all old campaigns are on pause now. The one new campaign is very tight and has a few good keywords (quality score is 7). But the initial bid is way to high and it's most likely because of the account history.

So what can you do here?
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Old 02-25-2009, 11:20 AM   #5
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Default Re: Improving Adwords Account History

Keep your keywords exremely targeted

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