How relevant is the url in seo??

7 replies
  • SEO
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Just wondering how much effect the choice of url has on seo...

I have a url I would like to use because it describes the nature of the site I am building well but the keyword ranking for that url is rubbish, the keywords I will be using throughout the site however do rank extremely well and the site will have enough content to support these keywords

Will this work.?
#relevant #seo #url
  • Profile picture of the author paulgl
    Url has a lot to do with SEO, from a person and
    search engine. Plus authority. Like how
    wikipedia does it.

    But not domain, although one could argue
    that your index page is a url, like domain.com/index.php

    Your post makes it sound as if you are mixing up
    url with domain, since you can get an infinite
    amount of urls, but they use just one domain.

    Domain does not matter. Canonical url does.

    Hence, not only wikipedia, but stuff like the threads
    on the wf, amazon, ebay, craigslist, zillow, etsy,
    squidoo,...

    Paul
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  • Profile picture of the author webpeon
    right, I am going to be using friendly urls so its not going to matter what the domain is..?

    makes sense
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  • Profile picture of the author jhonybravo222
    But some of the experts says that there should be a relevancy in domain name like wikipedia. plz share your valuable thoughts
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  • Profile picture of the author scottmacair
    Keyword in the domain name has less value lately. The days if buying up EMD's (Exact Match Domains) and blasting cheap links for page 1 results are over.

    Keywords in the URL are important in my opinion.

    For domain, go for a short and snappy brand name then include the keywords in the URLs for each page you create.

    Add the keyword to the H1, Title Tag and at least once in the content. That should be enough on page optimization. After that just make sure your content is as good as possible and worth linking to.
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  • Profile picture of the author webpeon
    Thanks scott... i'll keep your advice in mind when I come to adding content... good advice
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  • Profile picture of the author onlinemegastore
    Depend on your planning or site theme.Site like Mashable,Techcrunch isn't based on seo url...
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    • Profile picture of the author rockystalons
      Here are most important 10 URL design rules :

      - Make the URLs clean
      - Make them simple
      - Make a URL human and machine readable
      - Use one URL per page
      - No special characters besides a minus/hyphen "-" ideally
      - Use slashes like real directories
      - Enhance URLs with numbers but don't rely on them
      - Skip the date, it's not the most important info
      - Do not ever change URLs once set
      - If you have to change URLs move them with a "301 permanently moved" redirect
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