Improve your CTR by 100%...

enderZ · 03-01-2009, 12:21 PM

I had a very nice discovery.
I tried to improve my ctr in one of my oldest campaigns, the way I work to do it is copy the current Ad 2 time.
The 1st copied ad I dont touch - this is my "basic" group. The 2nd Ad group I modify and improve. So eventually I have 3 Ads:
1. original
2. basic
3. test

After a while I compare the results between no.2 and no.3. The reason I do that is I think no.1(original) as an unfair advantage over any new Ad due to good history.

Anyway. In this last "improvement" I had a mistake when I copied that Ad(I didnt use the adwords editor), and by mistake I had 2 lines Identical, something like that:
Lose Weight in 4 Days
The Fastest Weight Loss System
The Fastest Weight Loss System
www.mydomain.com

I realised this mistake several hours after I made it, I automatically wanted to delete it, but then I saw a very Good CTR, so I thought I'll wait a bit. and now 3 days later my CTR is 100% more then my original Ad!!!(which by the way I optimized against 17 competitors in the first month I created the campaign)

Now, I dont say that it will improve every Ad CTR, but Im going to try it in all my campaigns as an alternative.

RayAndLisaJ · 03-01-2009, 12:24 PM

Amazing how one thing like that can make such a turn around. What the heck I'll try it. Let you know, thanks.

Sleaklight · 03-01-2009, 01:20 PM

Has the increased CTR resulted in more sales?

brp002 · 03-01-2009, 04:20 PM

How much are you paying for those keywords. Do you have a good quality score?

sgsmorgan · 03-01-2009, 04:27 PM

Any more feedback on whether the increased CTR brought about more sales?

enderZ · 03-01-2009, 04:27 PM

Quote:

Originally Posted by Sleaklight

Has the increased CTR resulted in more sales?

I cant say it, it looks like yes but I dont have enough statistics to be sure just yet.

enderZ · 03-01-2009, 04:28 PM

Quote:

Originally Posted by brp002

How much are you paying for those keywords. Do you have a good quality score?

Im paying around 0.25$ with QS7, the whole purpose was to increase the QS

anomaly · 03-01-2009, 04:33 PM

thanks for sharing this, it's an interesting idea ...

all i can guess is that the ad is simpler to read, and therefore has more impact, or something along those lines

GeorgR. · 03-01-2009, 08:25 PM

lol..simple....effective. Worth a try.

enderZ · 03-02-2009, 02:52 AM

Update: couldnt reproduce it in other ads... have anyone of you tried? any success?

03-01-2009, 12:21 PM	#1
enderZ I wonder... War Room Member Join Date: Feb 2009 Posts: 198 Thanks: 15 Thanked 54 Times in 17 Posts	Improve your CTR by 100%... I had a very nice discovery. I tried to improve my ctr in one of my oldest campaigns, the way I work to do it is copy the current Ad 2 time. The 1st copied ad I dont touch - this is my "basic" group. The 2nd Ad group I modify and improve. So eventually I have 3 Ads: 1. original 2. basic 3. test After a while I compare the results between no.2 and no.3. The reason I do that is I think no.1(original) as an unfair advantage over any new Ad due to good history. Anyway. In this last "improvement" I had a mistake when I copied that Ad(I didnt use the adwords editor), and by mistake I had 2 lines Identical, something like that: Lose Weight in 4 Days The Fastest Weight Loss System The Fastest Weight Loss System www.mydomain.com I realised this mistake several hours after I made it, I automatically wanted to delete it, but then I saw a very Good CTR, so I thought I'll wait a bit. and now 3 days later my CTR is 100% more then my original Ad!!!(which by the way I optimized against 17 competitors in the first month I created the campaign) Now, I dont say that it will improve every Ad CTR, but Im going to try it in all my campaigns as an alternative.

03-01-2009, 12:24 PM	#2
RayAndLisaJ Active Warrior Join Date: Feb 2009 Location: We work Internationally and live in Chesterfield, Michigan Posts: 59 Blog Entries: 2 Thanks: 0 Thanked 5 Times in 4 Posts Social Networking Contact Info	Re: Improve your CTR by 100%... Amazing how one thing like that can make such a turn around. What the heck I'll try it. Let you know, thanks.
	For online business assistance: http://www.RayAndLisaJ.com Top Tier Personal Development Direct Sales http://www.OurReview.info

03-01-2009, 01:20 PM	#3
Sleaklight Give To Charity War Room Member Join Date: Jun 2007 Location: California Posts: 1,071 Blog Entries: 5 Thanks: 62 Thanked 132 Times in 101 Posts Contact Info	Re: Improve your CTR by 100%... Has the increased CTR resulted in more sales?
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03-01-2009, 04:20 PM	#4
brp002 HyperActive Warrior Join Date: Feb 2009 Posts: 284 Thanks: 5 Thanked 5 Times in 5 Posts Contact Info	Re: Improve your CTR by 100%... How much are you paying for those keywords. Do you have a good quality score?
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03-01-2009, 04:27 PM	#5
sgsmorgan Banned War Room Member Join Date: Sep 2006 Location: Whiteabbey, Northern Ireland Posts: 212 Thanks: 91 Thanked 41 Times in 25 Posts Social Networking Contact Info	Re: Improve your CTR by 100%... Any more feedback on whether the increased CTR brought about more sales?

03-01-2009, 04:33 PM	#8
anomaly HyperActive Warrior Join Date: Oct 2008 Posts: 102 Thanks: 1 Thanked 6 Times in 6 Posts Social Networking	Re: Improve your CTR by 100%... thanks for sharing this, it's an interesting idea ... all i can guess is that the ad is simpler to read, and therefore has more impact, or something along those lines
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03-01-2009, 08:25 PM	#9
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 5,945 Blog Entries: 15 Thanks: 72 Thanked 869 Times in 577 Posts Social Networking	Re: Improve your CTR by 100%... lol..simple....effective. Worth a try.
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03-02-2009, 02:52 AM	#10
enderZ I wonder... War Room Member Join Date: Feb 2009 Posts: 198 Thanks: 15 Thanked 54 Times in 17 Posts	Re: Improve your CTR by 100%... Update: couldnt reproduce it in other ads... have anyone of you tried? any success?