How Important Is CTR in an Adword Campaign?

Zale · 03-04-2009, 12:54 PM

Hi There,

I am running a couple of adwords campaigns. The overall CTR for the campaign is dismal at less than < 1%.

However, some ads within the campaign are getting high numbers.

I have 478 adgroups - in each adgroup the same keyword appears, once as a broad and once as exact. I have about 10 ads for each adgroup. The headline is written specifically for the keyword and includes the keyword text.

This gives me a huge number of ads - close to 5,000.

I have been deleting ads with over a 100 impresssions with less than a 0.5 CTR.

I sort of thought a click is a click - but CTR seems to matter.

I use T202 to track the ads, so I know which ads are doing better than others.

I am not getting any conversions - so I am doing something wrong and I think its the large number of ads.

Any ideas suggestions are appreciated.

Feel free to call me an idiot

- but if you do - please give a practical suggestion on fixing things.

I have been tracking lots of different stats - so I really have a handle on what is going on - but not how to fix it.

Zale

scene4u · 03-04-2009, 01:24 PM

All I can suggest is that you keep fiddling around and testing different ads and rewriting them until you find the right combination. There is no definitive answer so unfortunately you will have to use trial and error.

View Poll Results: What should Zale do?
Significantly reduce the number of ads in each Ad group.	0	0%
Do nothing - wait until there are more clicks	0	0%
Have some patience - its takes more than a week to be profitable	1	100.00%
Rewrite all the ads	0	0%
Multiple Choice Poll. Voters: 1. You may not vote on this poll

03-04-2009, 12:54 PM	#1
Zale Hard Working Guy Join Date: Mar 2009 Location: Toronto ON Posts: 8 Blog Entries: 40 Thanks: 1 Thanked 0 Times in 0 Posts Contact Info	How Important Is CTR in an Adword Campaign? Hi There, I am running a couple of adwords campaigns. The overall CTR for the campaign is dismal at less than < 1%. However, some ads within the campaign are getting high numbers. I have 478 adgroups - in each adgroup the same keyword appears, once as a broad and once as exact. I have about 10 ads for each adgroup. The headline is written specifically for the keyword and includes the keyword text. This gives me a huge number of ads - close to 5,000. I have been deleting ads with over a 100 impresssions with less than a 0.5 CTR. I sort of thought a click is a click - but CTR seems to matter. I use T202 to track the ads, so I know which ads are doing better than others. I am not getting any conversions - so I am doing something wrong and I think its the large number of ads. Any ideas suggestions are appreciated. Feel free to call me an idiot - but if you do - please give a practical suggestion on fixing things. I have been tracking lots of different stats - so I really have a handle on what is going on - but not how to fix it. Zale

03-04-2009, 01:24 PM	#2
scene4u HyperActive Warrior Join Date: Mar 2008 Location: , , United Kingdom. Posts: 359 Thanks: 0 Thanked 3 Times in 3 Posts Contact Info	Re: How Important Is CTR in an Adword Campaign? All I can suggest is that you keep fiddling around and testing different ads and rewriting them until you find the right combination. There is no definitive answer so unfortunately you will have to use trial and error.
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