Best Way To Separate Google Search and Google Partners in Adwords Bidding?

[Kenneth L]

Hi Guys,

I want to separate Google Search and Google Partners in my Adwords Campaigns because I don't think the Partners will convert as well and probably should have a lower bid at the very least.

Unfortunately Google doesn't allow you to bid differently as you can with the Content Network.

What I hope you guys can maybe help me with is finding a workaround.

I've heard someone saying you can set up 2 campaigns that are exactly the same.

Campaign #1 would be Google Search only and Campaign #2 would be the Google Search + Partners.

Then you bid lower on Campaign #2 so that Google shows Campaign #1 for the searches done on Google and Campaign #2 for the searches done on the Partners.

Then by tracking you can gauge the effectiveness of Partners versus Search and see if it is worth doing and if the 2 campaigns need different bidding strategies.

Is this the correct way to do it?

Also, if this is the correct way to do it, is their a good 'rule of thumb' for what is worth paying on Search versus Content?

For example, if bidding $0.50 for a click on Search would $0.35 be a good did on Content? (i.e 70% roughly?)

Best Wishes and Thanks For All Replies,
Kenneth