PPC quality score related to SEO one?

mdzarate · 03-16-2009, 11:43 AM

Is the quality score of your PPC campaign related in any way to the quality score of your SEO on that site?

Does sites that are older and higher PR get a better quality score in PPC?

Thanks for your inpu

dburk · 03-17-2009, 05:23 AM

Hi mdzarate,

While the algorithms for SERPs and PPC QS are very different, there are some common factors that apply both to SEO and AdWords Quality Score.

Adherence to Google's Webmaster Guidelines is emphasized a great deal in both SEO and PPC.

The biggest common factor, in my opinion, is the relevance of your page to your keyword. This is the single most important factor in both PPC and SEO and an issue that many folks have difficulty mastering.

Fortunately, the methods for establishing relevancy for either discipline is the same. Master it for one and you have mastered it for both.

And for PR, it has little significance for SEO and none for PPC.

03-16-2009, 11:43 AM	#1
mdzarate HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 181 Thanks: 5 Thanked 9 Times in 9 Posts	PPC quality score related to SEO one? Is the quality score of your PPC campaign related in any way to the quality score of your SEO on that site? Does sites that are older and higher PR get a better quality score in PPC? Thanks for your inpu

03-17-2009, 05:23 AM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,486 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: PPC quality score related to SEO one? Hi mdzarate, While the algorithms for SERPs and PPC QS are very different, there are some common factors that apply both to SEO and AdWords Quality Score. Adherence to Google's Webmaster Guidelines is emphasized a great deal in both SEO and PPC. The biggest common factor, in my opinion, is the relevance of your page to your keyword. This is the single most important factor in both PPC and SEO and an issue that many folks have difficulty mastering. Fortunately, the methods for establishing relevancy for either discipline is the same. Master it for one and you have mastered it for both. And for PR, it has little significance for SEO and none for PPC.
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