Aaaaargh... All of A Sudden Irrelevant Ads!!

Evita · 03-19-2009, 09:35 AM

Now I know why my adsense earnings have dropped. The one page that gets the most traffic and the most clicks is not getting relevant ads anymore.

What could be the problem?

I haven't changed anything. There are a ton of advertisers, I somehow don't think that they *all* opted out from advertising on my site...

Out of 11 advertisers 3 are relevant!!! The rest are off. I'm not getting totally crazy ads but they are not close enough to get clicked.

For instance, if my page is targeting "childrens toys" ads shown are "childrens illnesses" or "dog toys" or childrens items from the local grocery store.

What could be causing this, and what can I do? Aaaargh....

There is plenty of content to make this page very focused and targeted. Don't think I could add any more content to make it more relevant. Same goes for keywrods and meta tags.

It is not the end of the day or week whatever when the vendors budget has been met. other sites with a lot less targeted content get all the ads I should be getting as well.

I'm befuddled.

Evita

dburk · 03-19-2009, 01:50 PM

Hi Evita,

AdSense will update their algorithms from time to time, and when they do they often need to reoptimize your pages' relevant terms. If this is what has happened, then it will improve over the next week or so.

I would recommend that you use the AdWords Keyword Tool to check your most important pages and verify that the most relevant terms, in Google's eyes, are the same that you are targeting. If not, you should tweak your content/meta tags or use section targeting to improve your relevancy.

Evita · 03-19-2009, 04:22 PM

Hi Don,
Thanks!

I went through the page with a loupe, and found a word that may have thrown
things off. Just checked and now all ads are relevant.

Big "Phew!"

Funny how I never thought of using the adwords keyword tool for this particular page, especially since I'm ranking/aiming to rank for a high number of keywords on it.
Sometimes we just miss the obvious ;-)

Evita

joduee · 03-20-2009, 03:59 AM

no you should not use adword keyword tool for single page but you should search content relevant keywords and you should use them in meta tags. Meta tags must be 99% relevant to webpage content otherwise you get irrelevant ads on site page. It is different thing that revenue drop your site's page. Once my site's paid me $2.50 each click but next day each click paid me $0.03. This is different method that no one know about it.

03-19-2009, 09:35 AM	#1
Evita Senior Warrior Member War Room Member Join Date: Mar 2007 Location: Out In The Left Field Posts: 1,111 Thanks: 140 Thanked 21 Times in 16 Posts	Aaaaargh... All of A Sudden Irrelevant Ads!! Now I know why my adsense earnings have dropped. The one page that gets the most traffic and the most clicks is not getting relevant ads anymore. What could be the problem? I haven't changed anything. There are a ton of advertisers, I somehow don't think that they all opted out from advertising on my site... Out of 11 advertisers 3 are relevant!!! The rest are off. I'm not getting totally crazy ads but they are not close enough to get clicked. For instance, if my page is targeting "childrens toys" ads shown are "childrens illnesses" or "dog toys" or childrens items from the local grocery store. What could be causing this, and what can I do? Aaaargh.... There is plenty of content to make this page very focused and targeted. Don't think I could add any more content to make it more relevant. Same goes for keywrods and meta tags. It is not the end of the day or week whatever when the vendors budget has been met. other sites with a lot less targeted content get all the ads I should be getting as well. I'm befuddled. Evita
	"If you only look at what is, you might never attain what could be." US Debt Clock Cat Allergies

03-19-2009, 01:50 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,647 Thanks: 163 Thanked 673 Times in 583 Posts Contact Info	Re: Aaaaargh... All of A Sudden Irrelevant Ads!! Hi Evita, AdSense will update their algorithms from time to time, and when they do they often need to reoptimize your pages' relevant terms. If this is what has happened, then it will improve over the next week or so. I would recommend that you use the AdWords Keyword Tool to check your most important pages and verify that the most relevant terms, in Google's eyes, are the same that you are targeting. If not, you should tweak your content/meta tags or use section targeting to improve your relevancy.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

03-19-2009, 04:22 PM	#3
Evita Senior Warrior Member War Room Member Join Date: Mar 2007 Location: Out In The Left Field Posts: 1,111 Thanks: 140 Thanked 21 Times in 16 Posts	Re: Aaaaargh... All of A Sudden Irrelevant Ads!! Hi Don, Thanks! I went through the page with a loupe, and found a word that may have thrown things off. Just checked and now all ads are relevant. Big "Phew!" Funny how I never thought of using the adwords keyword tool for this particular page, especially since I'm ranking/aiming to rank for a high number of keywords on it. Sometimes we just miss the obvious ;-) Evita
	"If you only look at what is, you might never attain what could be." US Debt Clock Cat Allergies

03-20-2009, 03:59 AM	#4
joduee Warrior Member Join Date: Mar 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Aaaaargh... All of A Sudden Irrelevant Ads!! no you should not use adword keyword tool for single page but you should search content relevant keywords and you should use them in meta tags. Meta tags must be 99% relevant to webpage content otherwise you get irrelevant ads on site page. It is different thing that revenue drop your site's page. Once my site's paid me $2.50 each click but next day each click paid me $0.03. This is different method that no one know about it.
	Internet marketing company Exhibition displays