Ways to promote ebook sites?

loybond · 03-20-2009, 01:57 AM

At the risk of sounding noobey, here goes!

Until I found the warrior forum, money from blogging was all I had read about from ProBlogger and its ilk. I've written a couple of ebooks before (for the heck of it, believe it or not), and was thinking about selling them.

Now I've been reading diligently about squeeze pages, and some four-step selling process that ends with "calls to action" and that sorta thing (lost that link, anyone have it?), and I'm getting it to some extent, or so I think at least. I had heard of Clickbank and recently looked into it and found it interesting - I think the affiliates are one way I can start selling.

My main question (yes, after all this time) is this - how do you promote/drive traffic to your ebook sales site, especially if its in a fairly competitive niche, such as "making money from blogging" or something like that?

For now, I figure it's like this:

1) Write ebook
2) Write sales letter (include testimonials, generous money-back guarantee)
3) Create site
4) Press release?
5) Sign up with Clickbank, give 'em 50 bucks, and... wait for affiliates to come to me? (doesn't sound right)

Now obviously, I'm far from knowing anything in this area, but do the big fonts, glamour photo, pictures with chicks and Lamborghinis, underlining, highlighting and capitalizing of each word as if it were a title really help? I used to think any site designed like that was a scam, mainly because of the over-the-top claims, but I dunno if I am in the minority or majority here.

Do you guys have any ideas/tips on how to really get off to a successful start with this sort of thing?

Yoyas · 03-20-2009, 02:31 AM

If you go for the Clickbank option you may want to promote affiliate commissions so people who has big email lists promote your product.

Jenie0109 · 03-20-2009, 03:37 AM

do not over-design your page. Visitor will find it disgusting as well as search engine crawlers might think that it is spam.Whats important is your niche. How valuable the content is

loybond · 03-20-2009, 05:42 AM

Quote:

Originally Posted by Jenie0109

do not over-design your page. Visitor will find it disgusting as well as search engine crawlers might think that it is spam.Whats important is your niche. How valuable the content is

I believe that the content is pretty valuable, but the niche is pretty competitive and products touting the same benefits are common. Do you think I should choose a different niche?

I was thinking of straying from the formula that people use for these sites, but that leaves me with a dilemma. Will my more down-to-earth copy and simple design pass on the "honest" thing and strike a chord with readers, or will they perceive it as being too vanilla without the big, overzealous claims of 500 grand in 16 minutes?

loybond · 03-20-2009, 05:43 AM

Quote:

Originally Posted by Yoyas

If you go for the Clickbank option you may want to promote affiliate commissions so people who has big email lists promote your product.

Can you clarify this a little for me? Do you mean promote my own commissions, which I presume should be hefty?

gabibeowulf · 03-20-2009, 07:59 AM

after you create your ebook and salespage you should test out if your ebook convert into sales using PPC since it's the fastest way to see if your copy converts.

If it doesn't tweak your copy till you get a decent conversion rate.

Turn your money keywords into articles and videos.

By this point you should have some revenue on auto-pilot and you know your page converts for specific types of traffic. Now it's time to build promotional material for your affiliates and start working on finding and developing relationships with your affiliates.

The easiest way is to find affiliates who already promote products in your niche and webmasters that rank high in search engines in your niche.

This is a workable blueprint .. does it happen overnight and snapping fingers ? no .. it doesn't

Once you get the hang of it .. copy and repeat for a different niche .. laugh your way to the bank

loybond · 03-20-2009, 10:34 AM

Hah, you're gonna love my next question... by PPC you mean pay-per-click advertising, right? Like with Google? I'm sorry, I've been reading up to a certain point with blogging and adsense and driving traffic to those sorts of sites, but I have next to no knowledge on PPC. I've been trying to find noob information on it, but noob info is far more prevalent for SEO and adsense blogs.

Quote:

Originally Posted by gabibeowulf

after you create your ebook and salespage you should test out if your ebook convert into sales using PPC since it's the fastest way to see if your copy converts.

If it doesn't tweak your copy till you get a decent conversion rate.

Turn your money keywords into articles and videos.

By this point you should have some revenue on auto-pilot and you know your page converts for specific types of traffic. Now it's time to build promotional material for your affiliates and start working on finding and developing relationships with your affiliates.

The easiest way is to find affiliates who already promote products in your niche and webmasters that rank high in search engines in your niche.

This is a workable blueprint .. does it happen overnight and snapping fingers ? no .. it doesn't

Once you get the hang of it .. copy and repeat for a different niche .. laugh your way to the bank

loybond · 03-20-2009, 10:35 AM

BTW, great response gabibeowulf, so much information condensed into not that many words.

gabibeowulf · 03-20-2009, 12:08 PM

yes .. you're right PPC stands for pay per click. You need to know how to do keyword research. You can use adwords free keyword tool or market samurai, keyword elite .. etc

As you are just starting out I recommend you shouldn't use adwords for search, only adwords for content network , yahoo search marketing - sponsored search turn content off with yahoo.

You can use tracking tools to monitor your ROI, the best free one would be prosper202.
With adwords content network you can only do tracking at adgroup level, while if you're doing with search you need to do it on keyword level. You need about 5-50 keywords in an adgroup with content network to describe the theme of your website.

Another tip with adwords is go for non-us visitors .. it will lower your cost per click. There's lots to learn about PPC but the best way to learn about it is to actually do it

03-20-2009, 01:57 AM	#1
loybond HyperActive Warrior Join Date: Mar 2009 Location: Vaughan, Ontario Posts: 143 Thanks: 16 Thanked 2 Times in 2 Posts Social Networking	Ways to promote ebook sites? At the risk of sounding noobey, here goes! Until I found the warrior forum, money from blogging was all I had read about from ProBlogger and its ilk. I've written a couple of ebooks before (for the heck of it, believe it or not), and was thinking about selling them. Now I've been reading diligently about squeeze pages, and some four-step selling process that ends with "calls to action" and that sorta thing (lost that link, anyone have it?), and I'm getting it to some extent, or so I think at least. I had heard of Clickbank and recently looked into it and found it interesting - I think the affiliates are one way I can start selling. My main question (yes, after all this time) is this - how do you promote/drive traffic to your ebook sales site, especially if its in a fairly competitive niche, such as "making money from blogging" or something like that? For now, I figure it's like this: 1) Write ebook 2) Write sales letter (include testimonials, generous money-back guarantee) 3) Create site 4) Press release? 5) Sign up with Clickbank, give 'em 50 bucks, and... wait for affiliates to come to me? (doesn't sound right) Now obviously, I'm far from knowing anything in this area, but do the big fonts, glamour photo, pictures with chicks and Lamborghinis, underlining, highlighting and capitalizing of each word as if it were a title really help? I used to think any site designed like that was a scam, mainly because of the over-the-top claims, but I dunno if I am in the minority or majority here. Do you guys have any ideas/tips on how to really get off to a successful start with this sort of thing?

03-20-2009, 02:31 AM	#2
Yoyas Warrior Member Join Date: Oct 2008 Posts: 7 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Ways to promote ebook sites? If you go for the Clickbank option you may want to promote affiliate commissions so people who has big email lists promote your product.
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03-20-2009, 03:37 AM	#3
Jenie0109 Advanced Warrior Join Date: Mar 2009 Posts: 516 Thanks: 2 Thanked 20 Times in 19 Posts	Re: Ways to promote ebook sites? do not over-design your page. Visitor will find it disgusting as well as search engine crawlers might think that it is spam.Whats important is your niche. How valuable the content is
	foreclosure defense \|\| debt settlement services \|\| SEO Services

03-20-2009, 07:59 AM	#6
gabibeowulf Advanced Warrior War Room Member Join Date: May 2008 Posts: 667 Thanks: 152 Thanked 126 Times in 69 Posts	Re: Ways to promote ebook sites? after you create your ebook and salespage you should test out if your ebook convert into sales using PPC since it's the fastest way to see if your copy converts. If it doesn't tweak your copy till you get a decent conversion rate. Turn your money keywords into articles and videos. By this point you should have some revenue on auto-pilot and you know your page converts for specific types of traffic. Now it's time to build promotional material for your affiliates and start working on finding and developing relationships with your affiliates. The easiest way is to find affiliates who already promote products in your niche and webmasters that rank high in search engines in your niche. This is a workable blueprint .. does it happen overnight and snapping fingers ? no .. it doesn't Once you get the hang of it .. copy and repeat for a different niche .. laugh your way to the bank

03-20-2009, 10:35 AM	#8
loybond HyperActive Warrior Join Date: Mar 2009 Location: Vaughan, Ontario Posts: 143 Thanks: 16 Thanked 2 Times in 2 Posts Social Networking	Re: Ways to promote ebook sites? BTW, great response gabibeowulf, so much information condensed into not that many words.

03-20-2009, 12:08 PM	#9
gabibeowulf Advanced Warrior War Room Member Join Date: May 2008 Posts: 667 Thanks: 152 Thanked 126 Times in 69 Posts	Re: Ways to promote ebook sites? yes .. you're right PPC stands for pay per click. You need to know how to do keyword research. You can use adwords free keyword tool or market samurai, keyword elite .. etc As you are just starting out I recommend you shouldn't use adwords for search, only adwords for content network , yahoo search marketing - sponsored search turn content off with yahoo. You can use tracking tools to monitor your ROI, the best free one would be prosper202. With adwords content network you can only do tracking at adgroup level, while if you're doing with search you need to do it on keyword level. You need about 5-50 keywords in an adgroup with content network to describe the theme of your website. Another tip with adwords is go for non-us visitors .. it will lower your cost per click. There's lots to learn about PPC but the best way to learn about it is to actually do it