Start by keyword blasting? or slowly build your keyword list?

Ethan W. · 03-25-2009, 07:35 PM

Hey just a quick question for someone,

I've been told by reliable sources that boths way could work to START a PPC campaign if you do them right...

1) bid on as many keywords (10-20 000 +) as you can that relate to your niche, subcategorizing them by adgroup..etc...

or

2) bid broad on a few keywords (100-200) and then create long tail keywords for your highest CTR words...

Or if anyone has a the "SECRET" method/strategy of starting a successful PPC campaign...

thanks,

dburk · 03-25-2009, 08:16 PM

Hi Ethan,

How many keywords you start with depends on how big a hurry you are in and what your budget limitations are. There is a minimal amount of time and effort that needs to be applied to each and every keyword. If your resources are limited, you should limit your keyword list to a manageable level.

You should consider that your account, each campaign, ad group and keyword has a Quality Score history. It's best to get your initial campaign running well before expanding. Too many problem ad groups can give your account a poor Quality Score history bias. Don't start big unless you really know what you're doing.

Ethan W. · 03-25-2009, 08:21 PM

Thanks Don,

I'll keep that in mind when I'm building!

03-25-2009, 07:35 PM	#1
Ethan W. Ethan W. Join Date: Mar 2009 Location: Canada Posts: 55 Thanks: 5 Thanked 0 Times in 0 Posts Social Networking	Start by keyword blasting? or slowly build your keyword list? Hey just a quick question for someone, I've been told by reliable sources that boths way could work to START a PPC campaign if you do them right... 1) bid on as many keywords (10-20 000 +) as you can that relate to your niche, subcategorizing them by adgroup..etc... or 2) bid broad on a few keywords (100-200) and then create long tail keywords for your highest CTR words... Or if anyone has a the "SECRET" method/strategy of starting a successful PPC campaign... thanks,
	Ethan W. "It's easier to be complacent, then stirred with compassion"

03-25-2009, 08:16 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,647 Thanks: 163 Thanked 673 Times in 583 Posts Contact Info	Re: Start by keyword blasting? or slowly build your keyword list? Hi Ethan, How many keywords you start with depends on how big a hurry you are in and what your budget limitations are. There is a minimal amount of time and effort that needs to be applied to each and every keyword. If your resources are limited, you should limit your keyword list to a manageable level. You should consider that your account, each campaign, ad group and keyword has a Quality Score history. It's best to get your initial campaign running well before expanding. Too many problem ad groups can give your account a poor Quality Score history bias. Don't start big unless you really know what you're doing.
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

03-25-2009, 08:21 PM	#3
Ethan W. Ethan W. Join Date: Mar 2009 Location: Canada Posts: 55 Thanks: 5 Thanked 0 Times in 0 Posts Social Networking	Re: Start by keyword blasting? or slowly build your keyword list? Thanks Don, I'll keep that in mind when I'm building!
	Ethan W. "It's easier to be complacent, then stirred with compassion"