Too Scarred to start link building, because soon RANKING WILL BE DEAD? (visit this link)

[entry]

Im Scarred to start link building, because of the information on these below links

- IS RANKING DEAD?

I was going to do some incomming link building for a site- for the sites SEO purposes....

this would have been some serious link building from sites, directories, etc, (outsourcing it of course), But i am afraid of wasting the money + time on this, as i heard google is changing its alogrithms, and ranking is going to change this year..... so i dont want to waste my time on link building SEO methods that were in use 2 years ago, but are going to be less in use in 4-5 months....

Here is the links which shows Google SEO could be changing, and the guy in the vid- Matt Cutts is a knowledgable SEO guy.

Visit it, and tell me what you think....
http://www.webpronews.com/topnews/2008/11/17/seo-about-to-get-turned-on-its-ear
and

http://www.webpronews.com/topnews/2008/11/18/what-googles-matt-cutts-sees-in-2009

I know with traffic, you shouldnt put all your eggs in 1 basket, but should I not bother to start my lin building campaign, as i can risk wasting money, on the people who will build my links?

Is SEO changing/evolving? - will Link building/ SEO, ranking be dead/slowly dying away? Watch the vid and give your views.....

[Taylor French]

Dude... if you let what might happen affect your business decisions, you'll never get anywhere. Things change, things evolve, that's life.

Just do what you would normally do if you'd never read that, and evolve if and when the changes happen.

And who cares if the algorithms are going to change? They've changed many, many times before, even drastically... yet still people rank.

[jonoman1]

That is some of the sadest reasoning I have ever heard. Building links to your sites WILL give you more traffic, so just do it. If and when the algorithms change for Google then you can take the appropriate measures while still getting tons of traffic from Yahoo and MSN.

It upsets me a bit that sites cover these projected changes with such sensationalistic fervor. Search is always changing, but the central problems of organizing massive amounts of data remain the same. Until someone comes up with a better way to rank information, linking strategies are still going to play a huge role in search placements.

EDIT:
This reminds me of the sort Chicken Little act many folks were exploiting when latent semantic analysis and indexing were supposedly going to destroy everyone's listings. What always struck me as odd is that most of the people making these claims couldn't accurately describe how either of those processes worked even if you gave them a few hours and access to Wikipedia. IMHO, making projections based on simplistic explanations of complex processes is a fool's game.

[jasonl70]

i don't see this as any problem.. deciphering a searchers intent is good thing and shouldn't be a concern (assuming google can get it right). You would still need SEO to rank for your intended audiences searches.
The rest of the talk just seems to be them explaining how it's not just ranking that matters - you want a site that converts. We already know that - it's no good ranking for words that don't bring you sales.

[Barbara Eyre]

Let's say, hypothetically, that linking for SEO reasons were to be outdated soon ... you should still do linking for human traffic! Everything we do for SEO is two-fold: search engine ranking and human traffic ... sometimes one is more dominate than the other, but that is essentially the goal.

So, if search engines would no longer consider linking as part of the equation ... you should still do it for the human traffic element. You shouldn't rely solely on the search engines to provide you your traffic. That's like relying only on that little advertisement square in your one local newspaper to advertise your brick/mortar store. What about the telephone book, other newspapers, hanging flyers, etc???

Same with the internet. Link for search engine considerations. Link for human traffic considerations. Link in directories, blog comments, forum signatures, reciprocal links, ... where ever! You are advertising. You need to get your site's name out there to as many people as you can. Naturally, do this with white hat and realistic means and numbers.

This is the problem people feed on what others say instead of doing.. I see posted over and over that you should follow what the Guru's Say and Do as the Guru Does.. Well you know what ?? WRONG!!!

You should see what a guru does and then going by that create your own system and use your own tactics. Creating your own system and testing constantly on the side with a less important site will giive you greater rewards than listining to some guru that says this or that.

What you need to realize is that many rumors are started in the hopes of getting the competition out of the way by fear. By creating that fear the person that started it all will be rewarded because their competition will be lower thus giving them a greater chance at making success of their product or services. I am not saying the above is rumors but let's face it .. you can not let fear get in your way.

James

[Bob Monie]

Originally Posted by entry

the guy in the vid- Matt Cutts is a knowledgable SEO guy.

I would assume that Matt Cutts would know how to SEO a website better than 100% of SEO's. Would assume this because he is the head and face of Googles can spam team and probably know more about and has most control over G's algorithm tweaking.

Backlinks will always be one of the main factors in ranking websites but the emphasis on backlinks will drop and many other factors will come into play that Google hasnt incorporated into the algorithm yet. E.g. local, national and global branding, positive/negative website feedback and reviews, visitor interaction, etc, etc.

SEO and ranking will never die and there will always be a way to manipulate the search results but it will surely get harder and more time consuming.

Google know that the more ranking factors they use, the the cleaner the SERPs will be.

Its Matt Cutts job to tweak and fine tune these factors, giving more weight to some than others and vice versa.

[marblehillmo]

i think that links will always play a significant role in any algorithm.

[wealthy]

You can't worry about what others are saying until it becomes a reality. I say go for it now and when it changes you make the changes. Things are always going to change in some way or another over time.

[paulgl]

Many have made a living on promoting their version of "The Death of..."
just fill in the blank. Me, I'll fill in my own blank, thank you.

Paul

[freetraff]

I was waiting when this news is going to reach the Warrior Forum SEO section.

Finally, it took just a ... few months.

Well, is it true that Google is seriously thinking about personalizing searches?

Yes, and they say they do a lot.

Will you have from time to time reset your searches (otherwise your profile cuts your from lost of new offers that can be "banned" by your previous search history as irrelevant)?

Yes, you will have to reset. And Google will give you a chance to do that, otherwise they will get flooded with complains about problems with finding sites of new webhosting products, etc.

Is personal search killing your ranks?

No, if a surfer found you on page 1, was intrigued and visited a site; you kind of "get a vote" - even better for you. So, for bad sites this is a problem, for good sites this is an advantage.


Finally, is it better to be somewhere then be nowhere in Google?

My choice is being somewhere, better page 1. Even if the portion of the people due to the tweaks of their search profile will not see me.

[Steve Crooks]

Lets get this into some perspective.. What is the main objective for google when sorting their indexes? Relevance, relevance, relevance.. They want nothing more than to show the best results for every search ever made on their search engine.

If somebody is looking for information on "how to look after goldfish" and type that search phrase into google then they expect to see the answer in the top listings on google. Google will bend over backwards to ensure that the searcher gets the best sites that answer that question. Does this mean that the most relevant sites have good anchor text from tons of backlinks from various other sites? No, of course not but it is a factor in getting better ranking.

Backlinks will only get your site so far in the listings, but relevant content always wins..

[jumbopanda]

Well said BlackHatzen. Also, links are only part of the puzzle. Having traffic and fresh content is also pretty important. Even if they change the game down the road, sticking to the other rules will also help get you where you want to go.

[rogershepard]

Thanks for the link...I'll check it out - Roger

[entry]

Originally Posted by freetraff

I was waiting when this news is going to reach the Warrior Forum SEO section.

Finally, it took just a ... few months.

Well, is it true that Google is seriously thinking about personalizing searches?

Yes, and they say they do a lot.

Will you have from time to time reset your searches (otherwise your profile cuts your from lost of new offers that can be "banned" by your previous search history as irrelevant)?

Yes, you will have to reset. And Google will give you a chance to do that, otherwise they will get flooded with complains about problems with finding sites of new webhosting products, etc.

Is personal search killing your ranks?

No, if a surfer found you on page 1, was intrigued and visited a site; you kind of "get a vote" - even better for you. So, for bad sites this is a problem, for good sites this is an advantage.


Finally, is it better to be somewhere then be nowhere in Google?

My choice is being somewhere, better page 1. Even if the portion of the people due to the tweaks of their search profile will not see me.

What did you mean by that, will you have to reset your searches? ?

[MaulanaMalik]

If I were you I would do the link building regardless, you're still going to see results from it regardless of any changes. It's always going to play a significant part in successful SEO.

[MIB Mastermind]

Just like what everyone else has said if you start wondering what might happen then nothing WILL happen...... your business won't grow for constantly fearing things will change google canstantly evolves you can't keep fearing change instead just go with the flow and do what you have to do to get ranked.

[DanielFonda]

Google will always use incoming links as a measure for PR.
The important thing is to just try and invest some time and money in this. Your will never know what will happen if you don't try. But I'm almost certain you won't be unsatisfied with the end results.

[NilsUSA]

If everybody starts to worry about what will happen to Mr.Big G (google) and his algorithm,then nobody would wanna try to get ranking now.It is part of parcel that things may change over course and so would you and your strategy to cope up with it.But for now,all needs to focus on what Big G says,so keep building links and link love will bring you traffic that you can convert to make money.

[Jay Moreno]

exploiting backlinks is only a natural progression of exploiting all other aspects of white hat seo, ie keyword stuffing, etc too many people put emphasis on backlinking whilst not even bother to take the time to optimize the site in the first place... get crappy backlinks get crappy results makes sense to me...

regardless i wouldnt stop backlinking just because someone says so, just in the same way i wont stop doing other things that get me ranked untill i see for myself its just not effective any more...

plus you have to keep thinking out the box and try and stay ahead of the game, make sure you set some time aside to work on other techniques and try developing your own...