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Old 04-01-2009, 06:30 PM   #1
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Default Quality Score For Content Network Only - Does It Matter?

Last time i tried running ads on content only network, it didn't matter what content was or was not there.

You could put up a banner and run ads.
Is that still the case for content only campaigns?

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Old 04-02-2009, 10:31 AM   #2
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Default Re: Quality Score For Content Network Only - Does It Matter?

Hi Dhira,

Things have changed, AdWords recently introduced Quality Score to the Content Network. See this link for more details:

Is a Quality Score calculated for my contextually-targeted ads? - AdWords Help

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Old 04-02-2009, 10:35 AM   #3
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Default Re: Quality Score For Content Network Only - Does It Matter?

Even though it has been introduced, I do beleive they are less stringent on the content network than on search.

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Old 04-02-2009, 03:57 PM   #4
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Default Re: Quality Score For Content Network Only - Does It Matter?

Wow. Thanks i did not know that... I sure do now.
More work!!! lol.

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