what is low quality score?

helpmenow · 04-05-2009, 07:30 PM

i heard this word alot .is it in google adword onley? or even in yahoo and myspace ppc? how can we avoid that? and which is most strickt about that?
pleas help

dburk · 04-05-2009, 08:48 PM

Hi helpmenow,

AdWords' Quality Score measures how relevant your keyword is to your ad text and the search query. It is adjusted based on CTR and landing page quality.

What is 'Quality Score' and how is it calculated? - AdWords Help

YSM and AdCenter have there own versions of quality score as well.

Quality Score - Wikipedia, the free encyclopedia

dzoaffiliate · 04-05-2009, 08:59 PM

hey helpmenow,
I think dburk has pointed out some very important info that most people fail to read. You must read this as it's very important. If you want a good QS from google and the other search engines, then you should incorporate all of these features into your landing pages, review site or whatever...

1. Create seperate web page and title (H1 tags) to your target keywords - creates relevency.
2. Make sure your copy has ALL target keywords.
3. Make sure you have following pages and links on your site
- a privacy policy page
- A legal page
- A disclaimer page if you are selling or promoting a product
- A contact page

DZ

Brawnydt · 04-05-2009, 11:25 PM

I couldn't agree more about the privacy policy, contact us, and disclaimer page. This ups your quality score very much on a new site. The 3 sites I just started last month already have a PR3 with this new PR update, and I don't doubt it was due in no small way to the fact that I included this on each site.

thomashoi · 04-06-2009, 04:31 AM

Quote:

Originally Posted by helpmenow

i heard this word alot .is it in google adword onley? or even in yahoo and myspace ppc? how can we avoid that? and which is most strickt about that?
pleas help

it simply means the keyword you are bidding is not relevant to your ad and the landing page. This could easily drive your cpc to $10.

This is a way to punish advertiser who do not care about relevancy.

spires · 04-06-2009, 07:41 AM

The easiest way of avoiding a low quality score is to simply make your ad text and websites landing page as relevant to the search phrase that is getting typed into the search engine.

There are lots of different ways of doing this.
Just remember, Relevancy is the key.

04-05-2009, 07:30 PM	#1
helpmenow Warrior Member Join Date: Apr 2009 Posts: 16 Thanks: 7 Thanked 0 Times in 0 Posts	what is low quality score? i heard this word alot .is it in google adword onley? or even in yahoo and myspace ppc? how can we avoid that? and which is most strickt about that? pleas help

04-05-2009, 08:48 PM	#2
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,482 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: what is low quality score? Hi helpmenow, AdWords' Quality Score measures how relevant your keyword is to your ad text and the search query. It is adjusted based on CTR and landing page quality. What is 'Quality Score' and how is it calculated? - AdWords Help YSM and AdCenter have there own versions of quality score as well. Quality Score - Wikipedia, the free encyclopedia
	Don Burk * Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com

04-05-2009, 08:59 PM	#3
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Toronto, Canada Posts: 489 Thanks: 10 Thanked 43 Times in 37 Posts Social Networking	Re: what is low quality score? hey helpmenow, I think dburk has pointed out some very important info that most people fail to read. You must read this as it's very important. If you want a good QS from google and the other search engines, then you should incorporate all of these features into your landing pages, review site or whatever... 1. Create seperate web page and title (H1 tags) to your target keywords - creates relevency. 2. Make sure your copy has ALL target keywords. 3. Make sure you have following pages and links on your site - a privacy policy page - A legal page - A disclaimer page if you are selling or promoting a product - A contact page DZ
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04-05-2009, 11:25 PM	#4
Brawnydt Globe Trotting Hippie War Room Member Join Date: Feb 2009 Location: On the beach in Mexico Posts: 121 Thanks: 11 Thanked 19 Times in 16 Posts Social Networking	Re: what is low quality score? I couldn't agree more about the privacy policy, contact us, and disclaimer page. This ups your quality score very much on a new site. The 3 sites I just started last month already have a PR3 with this new PR update, and I don't doubt it was due in no small way to the fact that I included this on each site.

04-06-2009, 07:41 AM	#6
spires www.Secrets4Adwords.com Join Date: Mar 2009 Location: London Posts: 116 Thanks: 0 Thanked 12 Times in 9 Posts Social Networking	Re: what is low quality score? The easiest way of avoiding a low quality score is to simply make your ad text and websites landing page as relevant to the search phrase that is getting typed into the search engine. There are lots of different ways of doing this. Just remember, Relevancy is the key.
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