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#1 |
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Active Warrior
Join Date: Jan 2009
Posts: 36
Thanks: 2
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Could someone explain why it’s REALLY important having a strong negative keyword list?
I know it can increase your CTR and will make your traffic more targeted. BUT I don't understand why because don't my ads only appear for keywords I bid on? Therefore what is the point of having Negative Keywords when I can just NOT bid of these negative keywords so my ads will NOT appear for searches for these negative keywords? |
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#2 |
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Warrior Member
Join Date: Apr 2009
Posts: 4
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Mate I think you are confusing us by telling two things at a time. Will you please tell us with some examples so that we can easily guide you.
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#3 |
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Senior Warrior Member
Join Date: Nov 2005
Location: Tampa, Florida
Posts: 2,235
Thanks: 20
Thanked 184 Times in 167 Posts
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Don Burk
* Get Results - Outsource Your PPC Management * Get a Keyword Domain Name - www.SeriousNames.com |
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#4 | |
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HyperActive Warrior
War Room Member
Join Date: Apr 2008
Location: United Kingdom
Posts: 275
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Thanked 5 Times in 5 Posts
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Quote:
In example. You bid on "frog legs" phrase match. Someone types in to the search engine free frogs legs Your ad WILL show! And you dont want some clown looking for FREE frogs legs clicking on your ad. So you put negative keyword -free in and now your ad will NOT show the next time someone types in free frog legs | |
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| The Following User Says Thank You to Brian_Mahaffey For This Useful Post: |
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#5 |
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Active Warrior
Join Date: Mar 2009
Posts: 35
Thanks: 3
Thanked 2 Times in 2 Posts
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Your list of -words is more valuable than your list of +words.
Too bad there is no spy program for negative words! Or is there? |
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#6 | |
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ForexSignalMentor.com
War Room Member
Join Date: Mar 2008
Location: United Kingdom.
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There's a tactic you can use by using broad match phrases, which costs way way less. But still get highly targeted traffic that acts like [exact match] if you use what is referred to as "Embedded negative match"
Embedded such as -keyword phrase -"keyword phrase" -[keyword phrase] Quote:
so if you just bid on 'home loans' (broad match) and have negative embedded matches like -free -cheap -"free quotes" -"free home loan quotes" -[free home loan quotes] etc etc, then you're filtering all the others out so your ad only appears for 'home loans', obviously there are more filtering to do, but that comes down to testing, which can be done by using google analytics and seeing which phrases people are entering that makes your ad appear, then go back to adwords and re-filter any words, so your ad only appears for 'home loans' (broad match). Others who maybe bidding on your phrase may be doing [exact match], or "phrase match" these guys will end up paying more than you cos you only bidded on broad match which is cheaper... it just means more work on your end to filter that process
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All the best, Loz
NEW FREE FX REPORT Worth $97 Per month! - NEW Forex Signal Mentor - MY SEO Forum - NEW Article Blog Poster - Video Guide To Profits SEO Vids & More - SEO Website Builder Pro - SEO Revolution |
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| The Following User Says Thank You to askloz For This Useful Post: |
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#7 |
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HyperActive Warrior
Join Date: Mar 2009
Posts: 109
Thanks: 3
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My adding negative keywords, your adds will appear for less relevant searches. This in turn will lead to higher CTR and therefore lower CPC over time. It will also reduce wasted spend
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#8 | |
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Court Jester
War Room Member
Join Date: Apr 2009
Location: Midwest
Posts: 240
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Quote:
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#9 |
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ForexSignalMentor.com
War Room Member
Join Date: Mar 2008
Location: United Kingdom.
Posts: 2,084
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All the best, Loz
NEW FREE FX REPORT Worth $97 Per month! - NEW Forex Signal Mentor - MY SEO Forum - NEW Article Blog Poster - Video Guide To Profits SEO Vids & More - SEO Website Builder Pro - SEO Revolution |
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#10 |
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Active Warrior
War Room Member
Join Date: Aug 2008
Posts: 39
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Yeah, if you bid on cruises, you're going to get your ads showing when a bunch of people search for Tom Cruise. Not good for your CTR, so google will place you lower in the ads showing. And the clowns clicking on your ad probably won't be very targetted either.
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#11 |
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Banned
Join Date: Apr 2009
Location: NYC
Posts: 62
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Negative keywords would allow someone to get rid of the AD's that have to do with the overall matter of the site and display the ads that have to with particular page while still allowing the overall theme AD's to display on the appropriate page only!!!
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#12 |
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Active Warrior
Join Date: Mar 2009
Posts: 35
Thanks: 3
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getting rid of the word "free" is a good way to get rid of tire-kickers. Depending on your niche i guess.
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| Tags |
| google adwords, keywords, negative |
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