Why PPC Affiliates Have It Wrong

[JasonParker]

Ok, they obviously don't have it ALL wrong.

I hope this thread will triple the sales of some advertisers' campaigns on here.

Most PPC affiliates seem to do this...

AdWords Ad > Review Page > Sales Page

A very small % of people buy when they land on the sales page of someone they've never known about until now.

Sure, you can optimize your keywords until you're making a profit, but I'm finding this to be a better way.

People whip out their credit cards and buy more when there's a relationship built.

So instead of driving people from advertising campaigns to a sales page, what I'm doing is driving them to a squeeze page.

The process goes like this...

Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales

You get the people who would normally buy the initial offer right after the squeeze page, then you get 3 times or more sales from the followup series.

...Even better is if you can find an affiliate program like this where they pay you for backend sales as well.

Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales

This way you also don't need to blow so much money optimizing keywords in an ad campaign. Because you can figure in the sales from followup and backend sales.

You make a profit much faster this way.

...So why not just drive the traffic to your own squeeze page and market?

Well, PPC affiliates generally want a business in which they can just kinda set it and forget it.

PLUS, if you find an affiliate offer is converting, it's virtually impossible to send 300-1000+ hits per day to the same offer from your list, unless you're growing your list by say 1000 or more per day.

...

As far as finding these types of affiliate programs to be part of, you're not going to find them in ClickBank. You want to use direct linking in your ads to a program that's not so well-known, converts high, and is much more generous in the longterm with backend sales than your average affiliate program.

Also keep in mind this kind of affiliate program can be arranged with a JV partner who has several products. FOr example, let's say you have a JV partner with a continuity program and 10 other products. You can make a deal with him for him to set up a squeeze page and give you an affiliate link for it. Then you just funnel traffic into it with direct linking every day and make a certain percentage of every sale that's made on the backend for say 175 days.

...

That's why I think the typical PPC Affiliate has it wrong.

[JayXtreme]

I always thought of myself as the "typical" PPC affiliate.. obviously I'm not... cus' I've been pushing our traffic through our own pages for years...

You're SO right Jason... often something that doesn't get discussed around here, and I hope many people read it and realise the extra power they can give to their business if they use their own funnel before sending traffic to an affiliate offer

Peace

Jay

[Ilya Feynberg]

Originally Posted by JayXtreme

I always thought of myself as the "typical" PPC affiliate.. obviously I'm not... cus' I've been pushing our traffic through our own pages for years...

You're SO right Jason... often something that doesn't get discussed around here, and I hope many people read it and realise the extra power they can give to their business if they use their own funnel before sending traffic to an affiliate offer

Peace

Jay

Here Here!!! I love seeing my competition direct linking right to a sales pitch and offer! It's great news of me

[Johnson Tay]

I respectfully disagree with you.

The mindset of a PPC affiliate is to attack as many niches/offers as possible, weed out the losers, focus on the winners, and then SCALING, part of which includes building an opt-in like you mentioned, on those winners.

This model is more productive than trying to build an opt-in list and back-end for every market you enter, not knowing if your audience in that market converts at all in the first place. It'll be a waste of time and effort if you manage to build a HUGE list for a market that is not responsive.

Even Eben Pagan agrees with this. He said in one of his videos to always begin by testing how well a one-off sale converts in a particular market before trying to build a list and back-end in that market.

And judging by how much those successful PPC affiliates are making (5-6 figures a month), there's no doubt this is an effective model.

Cheers!

Johnson

[JayXtreme]

Originally Posted by Johnson Tay

And judging by how much those successful PPC affiliates are making (5-6 figures a month), there's no doubt this is an effective model.

There's no doubt that mine, similar to the one Jason outlined, is an effective model

Peace

Jay

[Johnson Tay]

I've one quote for you guys...

List building is for wimps who shy behind the fact that they can't get the sale instantly, that's why I don't recommend newbies start out with list building

[JayXtreme]

Originally Posted by Johnson Tay

I've one quote for you guys...

List building is for wimps who shy behind the fact that they can't get the sale instantly, that's why I don't recommend newbies start out with list building

No probs.. you keep direct linking dude... all the more for me

[JasonC.biz]

Originally Posted by Johnson Tay

I've one quote for you guys...

List building is for wimps who shy behind the fact that they can't get the sale instantly, that's why I don't recommend newbies start out with list building

Wimps?

I'm fairly new to IM, but have been studying this for about two years. I agree that it makes sense to direct link if possible to test a market. By doing this you can quickly find out if a merchant/product converts and determine if it's worth your time to set up a landing page (or more).

However, to say list building is for wimps just doesn't make sense.

1. It's common knowledge that most people don't buy the first time they're exposed to a product. Some studies show as many as seven contacts are necessary.

2. It's also common knowledge that a person who you have a relationship with is more likely to buy from you in the future.

3. By not building a list, you're practically guaranteeing that the person will not buy from you again, if they even did in the first place.

If it's appropriate for the market and the market has been shown to convert, it's highly recommended that you build a list.

Jason

[lakshaybehl]

Squeeze Page-> Immediate offer doesn't make a lot of people happy because you are promising to give them something if they give you their info... And then they're like "Ah! Is the the free report?"

My tests show me that instead of sending them over to sales letter after the squeeze page, you should really be sending them to a download page AND giving them a discount coupon for the Affiliate offer you are promoting if that's possible. If its not, a simple link will do. I don't know, but I find this to be more effective. By the time they reach the offer, they have already seen some of your content (Or at least downloaded it), and IMO that's a relationship builder rather than just a squeeze page unless you are delivering value right away on the squeeze page.

But that's the typical Lakshay- only believes in his own test results.

Jason, test this out.. you will still have them on your list but they will be heapper with you... and happier to spend.

-Lakshay

[lakshaybehl]

Originally Posted by JasonC.biz

Wimps?

I'm fairly new to IM, but have been studying this for about two years. I agree that it makes sense to direct link if possible to test a market. By doing this you can quickly find out if a merchant/product converts and determine if it's worth your time to set up a landing page (or more).

However, to say list building is for wimps just doesn't make sense.

1. It's common knowledge that most people don't buy the first time they're exposed to a product. Some studies show as many as seven contacts are necessary.

2. It's also common knowledge that a person who you have a relationship with is more likely to buy from you in the future.

3. By not building a list, you're practically guaranteeing that the person will not buy from you again, if they even did in the first place.

If it's appropriate for the market and the market has been shown to convert, it's highly recommended that you build a list.

Jason

Jason, I appreciate your efforts in learning.

But, know this Jason. Creating a landing page is EXTREMELY easy. And if you do not do that right off the bat (even if you are just testing the seller), you are losing ultimately.

I believe what you are learning is mostly from what others are telling you. BUT, that stuff doesn't work for me unless it does work for me. Am I clear?

-Lakshay

[debra]

Originally Posted by Johnson Tay

I've one quote for you guys...

List building is for wimps who shy behind the fact that they can't get the sale instantly, that's why I don't recommend newbies start out with list building

Johnson – I think you’re missing the main benefit of the point.

Customer Acquisitions are very costly. List building before hand (in front of the offer) is an effective way to defer those costs (leverage).

It’s not about “shying” away from the sale…it’s a matter of leveraging the asset (customer) gained.

[JasonParker]

Hmm... I'm talking about sending people into ANOTHER MARKETER'S list and getting longterm affiliate commissions.

[dzoaffiliate]

If you ask all mentors like Mike Filsaime, Alex Jeffreys, Frank Kern, Andrew Fox and the list goes on. They all agree on one thing. THE MONEY'S IN THE LIST. I have tested this and i also would rather build a list than sell a product.

DZ

[JasonParker]

Is it just me or did anybody else read this post?

[Stevecyr]

I agree with the topic creator. I appreciate your efforts in learning. We all are working to get into the marketing list and getting longterm affiliate. Right warriors?

[JayXtreme]

Originally Posted by JasonParker

Hmm... I'm talking about sending people into ANOTHER MARKETER'S list and getting longterm affiliate commissions.

Hey Jason..

You led me to believe (with your OP).. that we were talking about sending them to your OWN squeeze page, when you said this:

So instead of driving people from advertising campaigns to a sales page, what I'm doing is driving them to a squeeze page.

The process goes like this...

Ad > Squeeze Page > Immediate Offer > Followup Series > Backend Sales

You get the people who would normally buy the initial offer right after the squeeze page, then you get 3 times or more sales from the followup series.

I appreciate your other discussed option was to find an affiliate program that pays on back end sales also...but your quote above definitely opened the discussion up to a Direct linking Vs Squeeze page debate... I think

Peace

Jay

[Mark Brian]

Well of course the PPC strategy depends on what type of niche you're in. For example, if you're an Amazon affiliate and having an ad for someone searching for buy keywords like maybe lamp shade, you can't really build a list on that right? Well you can but there's not much backend sales you can generate from that or they can just find it plain weird of you asking their email for just buying a lamp shade.

[Brad Mc Bard]

Originally Posted by Johnson Tay

I've one quote for you guys...

List building is for wimps who shy behind the fact that they can't get the sale instantly, that's why I don't recommend newbies start out with list building

From an experienced bloke - Not Really...

Per your definition: I'm definitely NOT a wimp. Been making 6 figure affiliate commissions per year for the last few years (that's commissions - sales were probably high 6 figures or low 7). And YES - these figures are true (If you need proof - go to the site in my signature and scroll down to see account snapshots at bottom of page). These sales were all made without using lists, so according to your logic this means I'm no wimp and can make initial sales.

I have a few reasons for NOT making a list - but all these are specific to my sites. In general - list building is SMART:

Just looking at the hundreds-of-thousands, maybe millions of visitors who've been to my sites during this time... If only I had made a list, and made even one more sale per 100 signups... That would have made one helluva pile of Dollar bills... Especially with no PPC costs involved on the backend.

List building is for smart people. It does NOT replace good salescopy and initial sales, but it's stupid not to use it as your backend.

(So summing this up: I'm no wimp, but addmitedly - i'm pretty stupid )

[wezza]

Interesting post, I'm learning lots so keep the debate going!