Yahoo Content Amazing How Do I Continue?

sp33dr4ge88 · 04-11-2009, 08:11 PM

I've been running a CPA offer in yahoo ppc lately and slowly over the past few days I've been getting more and more impressions in my content campaign.

However, today, for about 5 hours I got an insane amount of traffic that converted like crazy.... about 1 million impressions and over 1,000 clicks.

Me being the greedy #@!@ that I am, I went in and adjusted my bid by 3 cents to see if I could get a higher position.... it kept running for another 3 hours then suddenly, no more content traffic.

My impressions kept coming, but now I just was not getting the clicks.

I do have an RSS feed on my site, could the RSS feed caused the sites that were displaying my ad to stop or is this common?

I really want to know why some campaigns get consitent content traffic, while this one spiked for ONLY 4 hours then shut off.

It's like they want to tease you and give you a taste of what could happen... this is the 3rd time I've had this happen not just in yahoo, but msn and Google as well.... it's very frustrating.

Any explanation?

Radix · 04-11-2009, 09:14 PM

I've had the same happen and I won't mention with whom, but yeah it's like "woohoo" and then "wtf?"

ppclabs · 04-11-2009, 09:59 PM

this happens with both yahoo and msn, and I think most likely it has to do with traffic from the main portal in each case. Meaning they might have a link up on the home page for one day or 1/2 day that goes to a page with your ad on it deeper in the site.

ppclabs · 04-11-2009, 10:01 PM

Forgot to add, that I agree that this is extremely frustrating. I tend to see 100-200% ROI when I get those traffic spikes.

sp33dr4ge88 · 04-12-2009, 01:22 PM

It still does not make any sense to me because the impressions are still the same. Today at noon I am already at close to a million impressions in the Yahoo content network, yet only 6 clicks?????

Yesterday I did 700k impressions with well over 1k clicks. I am sitting here puzzled trying to figure out what I need to do to get that massive ROI back or at least more than 6 of the 1 million impressions clicking on my ad.

04-11-2009, 08:11 PM	#1
sp33dr4ge88 Warrior Member Join Date: Feb 2009 Posts: 15 Thanks: 0 Thanked 6 Times in 1 Post	Yahoo Content Amazing How Do I Continue? I've been running a CPA offer in yahoo ppc lately and slowly over the past few days I've been getting more and more impressions in my content campaign. However, today, for about 5 hours I got an insane amount of traffic that converted like crazy.... about 1 million impressions and over 1,000 clicks. Me being the greedy #@!@ that I am, I went in and adjusted my bid by 3 cents to see if I could get a higher position.... it kept running for another 3 hours then suddenly, no more content traffic. My impressions kept coming, but now I just was not getting the clicks. I do have an RSS feed on my site, could the RSS feed caused the sites that were displaying my ad to stop or is this common? I really want to know why some campaigns get consitent content traffic, while this one spiked for ONLY 4 hours then shut off. It's like they want to tease you and give you a taste of what could happen... this is the 3rd time I've had this happen not just in yahoo, but msn and Google as well.... it's very frustrating. Any explanation?

04-11-2009, 09:14 PM	#2
Radix Court Jester War Room Member Join Date: Apr 2009 Location: Midwest Posts: 240 Thanks: 18 Thanked 15 Times in 11 Posts	Re: Yahoo Content Amazing How Do I Continue? I've had the same happen and I won't mention with whom, but yeah it's like "woohoo" and then "wtf?"
	Suede Slouch Boots

04-11-2009, 09:59 PM	#3
ppclabs Active Warrior War Room Member Join Date: Apr 2009 Posts: 84 Thanks: 0 Thanked 6 Times in 6 Posts Contact Info	Re: Yahoo Content Amazing How Do I Continue? this happens with both yahoo and msn, and I think most likely it has to do with traffic from the main portal in each case. Meaning they might have a link up on the home page for one day or 1/2 day that goes to a page with your ad on it deeper in the site.

04-11-2009, 10:01 PM	#4
ppclabs Active Warrior War Room Member Join Date: Apr 2009 Posts: 84 Thanks: 0 Thanked 6 Times in 6 Posts Contact Info	Re: Yahoo Content Amazing How Do I Continue? Forgot to add, that I agree that this is extremely frustrating. I tend to see 100-200% ROI when I get those traffic spikes.

04-12-2009, 01:22 PM	#5
sp33dr4ge88 Warrior Member Join Date: Feb 2009 Posts: 15 Thanks: 0 Thanked 6 Times in 1 Post	Re: Yahoo Content Amazing How Do I Continue? It still does not make any sense to me because the impressions are still the same. Today at noon I am already at close to a million impressions in the Yahoo content network, yet only 6 clicks????? Yesterday I did 700k impressions with well over 1k clicks. I am sitting here puzzled trying to figure out what I need to do to get that massive ROI back or at least more than 6 of the 1 million impressions clicking on my ad.