Peel & Stick Which Keywords Move Out

[baronig]

I would like to know after running an Ad Group after certain time some keywords will perform better than the others in the same group.

My question is do you move those profitable keyowrds to their own Ad group or remove underperformed keywords to a new AdGroup?

Does it make a difference?

[Brian_Mahaffey]

Hi,
Move profitable/high traffic keywords into their own adgroup and pause or delete keywords that do not convert.

Concentrate on what is working and just expand on it.

[baronig]

if my keywords have great quality score by moving to its own Ad group it means it will start from scratch (impressions,ctr)which is not guarantee that it will have again a Great quality score,correct?
basically I am worried it looses it's position from great to ok or...

[Brian_Mahaffey]

Originally Posted by baronig

if my keywords have great quality score by moving to its own Ad group it means it will start from scratch (impressions,ctr)which is not guarantee that it will have again a Great quality score,correct?
basically I am worried it looses it's position from great to ok or...

Moving your keyword to its own adgroup will re-calculate the Google algorithm which takes the keyword history into account (CTR).
If you are worried copy it into its own agroup and pause the original (don't delete it).
This way you can always go back.

[baronig]

oh so when you move a keyword to a new Ad group it carries the history with it?even though it says zero impressions zero CTR?

[Brian_Mahaffey]

Yes, AdWords keeps a historical record of your individual keywords

[Kim Davis]

Pause the keywords that are not converting and tweak the bid prices of the ones that are converting. Each converting keyword should be its own adgroup.