CAN YOU GET A WEBSITE FOUND ON THE TOP PAGE OF GOOGLE WITHOUT HAVING THE KEYWORD IN THE CONTENTS?

[Laurian.Kenny]

Hey Warriors,

I have a number of website being found on the top page of google but I am looking to promote a website for someone but there is one problem, they dont have the keyword in the contents. Its relavant contents but doesnt have the keyword in the contents.

How do I overcome this problem?

I was planning on writing a number of unique article and have the keyword in the anchor text of some of these articles. Then I was going to social bookmark all these articles. Will I be wasting my time or with patience will this website be competing for a top spot on google like the rest of my websites?

Thanks

Laurian

[SteelDanno]

IS YOUR CAPSLOCK KEY BROKEN? :-P

[Laurian.Kenny]

Great input :-p

[4morereferrals]

Google loves ALL Caps :-)

J/K ...

why not rewrite the page to include the keywords?

[dburk]

Hi Laurian,

It certainly is possible to rank for a keyword that is not found on the page, however it may require a massive amount of backlinks.

It would be wise to ask the website owner to add the appropriate keywords to page titles, meta description, headings main content and internal anchor text.

[paulgl]

Well, it depends on what Bill Clinton started--depends on
what is, is!

What is actually a keyword? Is it a search term or something else?
If it is defined as a search word you are keying for, I submit
that it is indeed possible to rank #1 without that keyword
showing up on a page. I have seen many personal sites
that use one's name as a dot com. For example, let's
say Bill Smith. I have seen websites like billsmith.com
with nary a mention of their name. But, sure enough,
do an search for this exact name (and the more
unique the better), voila! Numero Uno or at least on
the first page. The more unique name you have the
more chance of it showing up #1. I remember when
cyber squatting was popular, many people snatched up
celebrities names dot com. Irritated when surfing to them
and realize it is just a page with ads and no content.
But it ranked #1 for that name.

My business partner Stephen Carr, has stephencarr.com
Go there and there is no mention of stephen carr.
(yes, the meta tag for author does state stephen carr,
but nowhere is stephen carr mentioned.
In fact, the only stephen carr is in an image.

Do a search for stephen carr, it shows up #5 on yahoo
and #2 on google. Not bad for no content about any
stephen carr. Yes, it does have links for info about
stephen carr, but the first page is what shows up and
does not mention stephen carr. If this mattered, I would
contend that the linked site would actually show up, not
the index page. I could be wrong. Someone will educate me.

Who would do a search for stephen carr? He was
a popular soccer player from Ireland. There was also one
from Australia who was a figure skater.

In short, depends on what a keyword is.
I assume if you have a domain that has some
unique combination of words, that alone would be
good enough to rank #1 in rare instances.

Of course, it all depends on your definition of what
a keyword is. Question: Can a search term not be
considered a keyword?

Paul

[Mickm]

I've managed it a few times through strong backlinks so yep it can be done. But it's not the best way to rank for your target keywords.

[MikEdwards]

A coupe of years ago, I received a chain email asking us to google search for a specific word in french (a synonym of stupid, which I cannot recall). The first result was the official page of my province's Prime Minister!

So yes, I would say it is definitely possible to rank a page for a keyword it does not contain!

[Hyaku_Man]

The anchor text of your backlinks can help you get listed for that keyword (I assume you mean an exact keyword phrase, right?).

So if the page only contains the phrase "Monkeys go crazy" but you want to rank for the phrase "Monkeys go ape****", then build backlinks with "Monkeys go ape****" in the anchor text.

[Netcel]

Is it that sensible to try and rank for a keyword that isn't include in the website content? Its likely to lead to a pretty bad user experience and bounce rate, thus negating the point of get the high ranking in the first place!

[paulgl]

Originally Posted by Hyaku_Man

So if the page only contains the phrase "Monkeys go crazy" but you want to rank for the phrase "Monkeys go ape****", then build backlinks with "Monkeys go ape****" in the anchor text.

Man that is too much! I am ROTFLMAO! Made my day!

Good points, however.

Paul

[shorwood]

It is definitely possible. The classic example (which I am surprised no one has mentioned) is the keyword "Click Here". Type it into Google, and you will find that Adobe contains 4/10 rankings on the first page, including the top 2.

However, if you search the source code and the page contents, the keywords are nowhere to be found, and the page isn't relevant at all to the keyword "Click Here".

However, due to the massive amount of backlinks from people using the anchor text "Click Here" when linking to those pages, Adobe outranks many websites that actually have "Click Here" in the content.

So yes, it is possible. It is more difficult, but it is definitely possible.

Shawn