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Old 04-23-2009, 06:16 AM   #1
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Default Here's a forgotten (sometimes unknown) source of usefull keywords...

Your own web stats.

You will find a list of long tail keywords people have typed into the search engines which have led them to your site. These keywords often don't get much traffic and are hardly ever found by keyword tools.

You might ask: "People are already getting to my main site through these keywords, so where's the value?"

In your supporting sites/articles etc. - By adding new supporting content which incorporates these keywords you can sometimes dominate the long tail results page with your blog posts, articles, lenses etc.

In each of these supporting pages you link to pages on your main site which target higher value keywords.

It's a fairly simple way to increase the number of relevant backlinks with links you know are going to send a little more traffic, but more importantly give your main pages a boost in the search engine results.

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Old 04-23-2009, 07:04 AM   #2
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Default Re: Here's a forgotten (sometimes unknown) source of usefull keywords...

This makes a lot of sense, Colin. How do you find what people have typed in? Is there a way through your own control panel or through google analytics or another program?

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Old 04-23-2009, 07:09 AM   #3
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Default Re: Here's a forgotten (sometimes unknown) source of usefull keywords...

Hi Tina,

I use AWStats from cPanel (it shows all the keywords that have been used to find your site on the SE's) - at the end of each month I copy and paste all the keywords into a spreadsheet for each site.

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Old 04-23-2009, 07:25 AM   #4
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Default Re: Here's a forgotten (sometimes unknown) source of usefull keywords...

Good point. Log files are a great source of information.
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