PPC Question

trishworks4u · 04-28-2009, 06:41 AM

So I finally found a niche that is making me some money and am spending the most that I can afford daily on PPC (about $40). The question/problem is that I hit budget by 5:00 and think that I could get some serious traffic in the evening. I already pause the campaign from 3:00am-9:30am EST.

Is there a setting to spread my budget over the rest of the day or do I need to pause again sometime during the day and re-start in the evening to stay within my budget?

Kim Davis · 04-28-2009, 07:06 AM

What Search Engine are you using? If you are using Google, it has a delivery method of Standard or Accelerated. Accelerated shows your ad as quickly as possible until your budget is used up and Standard shows your ad more evenly over time. See which one you have checked.

dburk · 04-28-2009, 07:23 AM

Hi trishworks4u,

If you are letting your daily budget limit stop your ad serving, then you are paying more than you need to for your clicks. Increase your daily budget limit to at least twice what you want to spend and then reduce your bids until your daily spend is at your desired budget.

You will find that you will get far more clicks for the same budget.

trishworks4u · 04-28-2009, 07:56 AM

Yes - it's google and I know it's not set at 'accelerated'. I checked that awhile ago.
Thanks dburk. I'll do that. (I'm in St. Pete btw)

04-28-2009, 06:41 AM	#1
trishworks4u Floating Warrior War Room Member Join Date: Dec 2008 Location: St. Petersburg, FL Posts: 483 Thanks: 45 Thanked 85 Times in 71 Posts Social Networking Contact Info	PPC Question - My Campaign Hits Budget By Dinnertime So I finally found a niche that is making me some money and am spending the most that I can afford daily on PPC (about $40). The question/problem is that I hit budget by 5:00 and think that I could get some serious traffic in the evening. I already pause the campaign from 3:00am-9:30am EST. Is there a setting to spread my budget over the rest of the day or do I need to pause again sometime during the day and re-start in the evening to stay within my budget?

04-28-2009, 07:06 AM	#2
Kim Davis Ghostwriter War Room Member Join Date: Mar 2009 Location: Ontario Posts: 393 Thanks: 26 Thanked 80 Times in 68 Posts Contact Info	Re: PPC Question - My Campaign Hits Budget By Dinnertime What Search Engine are you using? If you are using Google, it has a delivery method of Standard or Accelerated. Accelerated shows your ad as quickly as possible until your budget is used up and Standard shows your ad more evenly over time. See which one you have checked.
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04-28-2009, 07:23 AM	#3
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,486 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: PPC Question - My Campaign Hits Budget By Dinnertime Hi trishworks4u, If you are letting your daily budget limit stop your ad serving, then you are paying more than you need to for your clicks. Increase your daily budget limit to at least twice what you want to spend and then reduce your bids until your daily spend is at your desired budget. You will find that you will get far more clicks for the same budget.
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04-28-2009, 07:56 AM	#4
trishworks4u Floating Warrior War Room Member Join Date: Dec 2008 Location: St. Petersburg, FL Posts: 483 Thanks: 45 Thanked 85 Times in 71 Posts Social Networking Contact Info	Re: PPC Question - My Campaign Hits Budget By Dinnertime Yes - it's google and I know it's not set at 'accelerated'. I checked that awhile ago. Thanks dburk. I'll do that. (I'm in St. Pete btw)