There Are Only TWO THINGS You Need To Know About PPC

Colin Parker · 04-30-2009, 01:53 AM

I keep reading posts on this forum and others from those that say PPC sucks.

PPC does not suck - it is just that there are plenty of budding IM's who suck at PPC.

And the reason for that is simply that they jump in and try it without doing enough training and homework.

PPC's greatest strength is also its greatest weakness.

You can reach an audience of millions within minutes and pay just pennies for every click. That encourages IM's to 'experiment' before learning the ropes because they think that even if things don't work out they will not lose much money.

Problem is ... because they know practically nothing about PPC they get their campaign all wrong and either get no clicks, or clicks with no conversion.

They then quit and say PPC sucks!!

Can you imagine trying to learn sky diving by experimenting before you are fully trained? You would have a 99% chance of hitting the ground with a big SPLAT. So what makes anyone think the outcome would be anything different with PPC?

But ... even if you learn the process of PPC you still will not succeed if you do not have two talents.

One - a very good command of the English language and the ability to write compelling ads and site copy that motivates a potential customer to first click (the easy part) and then buy (the VERY hard part).

Two - your website is the first SALESMAN your potential customer ever sees and if you do not understand or have experience of direct sales you (or your web designer) will never be able to design and 'train' your site to sell. Most websites are designed as 'pretty pictures' which the designer thinks 'look good'. If you don't have direct sales experience you cannot even imagine how bad that policy is.

In ANY business online or offline only TWO THINGS determine your success.

One - your ability to generate enquiries from potential customers.

Two - your ability to convert those enquiries into sales.

The more you do of each ... the greater your success will be.

PPC is a fantastic way to achieve both but like anything else ... only if you know how.

I would bet a million bucks that the biggest problem all failed and failing IM's have with PPC is not that they could not generate leads IT WAS THAT THEIR WEBSITE DID NOT CONVERT THOSE LEADS INTO SALES.

Leads are Queen but in any business - and especially in PPC - website conversion is the King of Kings.

Adbeat · 04-30-2009, 02:28 AM

It is easily just as often the ad copy or targeting that is the problem rather than the website.

Just take a look at affiliate marketing - PPC affiliates have their pick of the top converting websites in any category and still most fail at PPC promotion.

Mike Morgan. · 04-30-2009, 08:30 AM

Quote:

Originally Posted by Colin Parker

In ANY business online or offline only TWO THINGS determine your success.

One - your ability to generate enquiries from potential customers.

Two - your ability to convert those enquiries into sales.

Hi Collin ,

Nice post .

But , I want to add some more as far as PPC marketing is concerned .

The third point that you missed that.. the key in PPC markting is ...testing and tracking .

Mike

dzoaffiliate · 04-30-2009, 10:21 AM

With PPC you'll really save yourself a lot of wasted time and money if you join a good quality ppc training such as Gauher Chaudry's PPC formula 2.0 or PPC Classroom 2.0. I was with ppc classroom 2.0 and it's top notch. They do teach the correct way to do PPC. And the core techniques deal with following a formula. Then when you 'graduate' and have more money you can branch out.

I started out with only $5 per day and some really cheap keyword suggestions i generated with my software tool. Now I am able to do $200 PPC per day - all profits are pumped back into new campaigns. Yes if you want to grow your business then you must reinvest.

DZ

Rita012 · 04-30-2009, 12:51 PM

I'm an SEO girl myself. I like the traffic it brings me. I just haven't had that much success with Adwords.

04-30-2009, 01:53 AM	#1
Colin Parker Warrior Member Join Date: Mar 2009 Posts: 11 Thanks: 1 Thanked 2 Times in 2 Posts	There Are Only TWO THINGS You Need To Know About PPC I keep reading posts on this forum and others from those that say PPC sucks. PPC does not suck - it is just that there are plenty of budding IM's who suck at PPC. And the reason for that is simply that they jump in and try it without doing enough training and homework. PPC's greatest strength is also its greatest weakness. You can reach an audience of millions within minutes and pay just pennies for every click. That encourages IM's to 'experiment' before learning the ropes because they think that even if things don't work out they will not lose much money. Problem is ... because they know practically nothing about PPC they get their campaign all wrong and either get no clicks, or clicks with no conversion. They then quit and say PPC sucks!! Can you imagine trying to learn sky diving by experimenting before you are fully trained? You would have a 99% chance of hitting the ground with a big SPLAT. So what makes anyone think the outcome would be anything different with PPC? But ... even if you learn the process of PPC you still will not succeed if you do not have two talents. One - a very good command of the English language and the ability to write compelling ads and site copy that motivates a potential customer to first click (the easy part) and then buy (the VERY hard part). Two - your website is the first SALESMAN your potential customer ever sees and if you do not understand or have experience of direct sales you (or your web designer) will never be able to design and 'train' your site to sell. Most websites are designed as 'pretty pictures' which the designer thinks 'look good'. If you don't have direct sales experience you cannot even imagine how bad that policy is. In ANY business online or offline only TWO THINGS determine your success. One - your ability to generate enquiries from potential customers. Two - your ability to convert those enquiries into sales. The more you do of each ... the greater your success will be. PPC is a fantastic way to achieve both but like anything else ... only if you know how. I would bet a million bucks that the biggest problem all failed and failing IM's have with PPC is not that they could not generate leads IT WAS THAT THEIR WEBSITE DID NOT CONVERT THOSE LEADS INTO SALES. Leads are Queen but in any business - and especially in PPC - website conversion is the King of Kings.

04-30-2009, 02:28 AM	#2
Adbeat HyperActive Warrior War Room Member Join Date: Apr 2009 Posts: 103 Thanks: 0 Thanked 11 Times in 11 Posts	Re: There Are Only TWO THINGS You Need To Know About PPC It is easily just as often the ad copy or targeting that is the problem rather than the website. Just take a look at affiliate marketing - PPC affiliates have their pick of the top converting websites in any category and still most fail at PPC promotion.

04-30-2009, 10:21 AM	#4
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Location: Toronto, Canada Posts: 489 Thanks: 10 Thanked 43 Times in 37 Posts Social Networking	Re: There Are Only TWO THINGS You Need To Know About PPC With PPC you'll really save yourself a lot of wasted time and money if you join a good quality ppc training such as Gauher Chaudry's PPC formula 2.0 or PPC Classroom 2.0. I was with ppc classroom 2.0 and it's top notch. They do teach the correct way to do PPC. And the core techniques deal with following a formula. Then when you 'graduate' and have more money you can branch out. I started out with only $5 per day and some really cheap keyword suggestions i generated with my software tool. Now I am able to do $200 PPC per day - all profits are pumped back into new campaigns. Yes if you want to grow your business then you must reinvest. DZ
	PPC Keyword Toolz - Create Adwords Campaigns with 1000s AdGroups, Text/Image Ads in seconds! - Backlinks Elite Pro - Finds PR1-PR7 Backlinks - PPC keyword Genie - FREE NOW! Keyword Domain Suggestion Tool

04-30-2009, 12:51 PM	#5
Rita012 HyperActive Warrior War Room Member Join Date: Nov 2007 Location: , , . Posts: 194 Thanks: 32 Thanked 22 Times in 15 Posts	Re: There Are Only TWO THINGS You Need To Know About PPC I'm an SEO girl myself. I like the traffic it brings me. I just haven't had that much success with Adwords.