5 Tips to Maximize PPC Impressions

stevejeff · 05-05-2009, 07:41 AM

Ad Quality: This is about quality score, which is really about CTR, which is really about choosing the right keywords, creating granular ad groups, and write and testing good ads. Negative keywords help. Keywords in ads help.
Accelerated Ad Delivery: This option is found in Campaign Settings. AdWords doesn’t guarantee you’ll get all your impressions if you use the standard delivery rate. Accelerated increases the likelihood you’ll spend your daily budget every day. For more, see Google AdWords Help : Which ad delivery option is best for my campaign?
Increase your bid: This is one contributing factor in ad position. AdWords gets squirrelly on the phone when you try to nail down whether or not higher ranking ads get more impressions.
Adjust keyword match type: Broad keywords generate more impressions than phrase, and phrase more than exact. Broad keywords are not such a big relevancy risk if you use negative keywords. And the advertiser who’s looking for market dominance might not mind some of the realities of expanded broad match.
Adjust regional or placement targeting parameters: Although query parsing may make your ads available beyond your geotargeting, geotargeting definitely limits impressions. Relax these, or at least create complimentary campaigns for other geotargets then optimize your spend across them.

dvduval · 05-05-2009, 07:59 AM

Hmm, this sounds more like google talking (eg. how to spend more money). For me, I try to stay very targeted. In the case of geotargeting, I stick to markets that are more likely to have buyers, and stay away from certain markets (eg. Nigeria, Laos, etc.)

anildewani · 05-05-2009, 08:13 AM

yea, your tips can surely increase PPC impression, i keep on changing my ad and see which one gets good impressions.
I think increasing your bid can only be beneficial if one have a really good converting landing page

waltham · 05-06-2009, 02:10 AM

there is a fine tango that you have to do....make Google money, and optimize your campaign and tweak performance...

keivn2 · 05-06-2009, 09:56 AM

How many impression x clicks that you at least need to know whether your ads, campaign is selling?

seosharing · 05-06-2009, 11:04 AM

nice tips to increase the PPC Impressions

NZ Bryce · 05-06-2009, 05:04 PM

If you want to maximise your impressions, and I'm assuming you will focus on CTR and conversion immediately thereafter, you have to go broad. My this I mean many highly targeted adgroups on different benefits of the product/service you are selling.

Yes, do everything that Stevejeff suggests, focus on adgroup relevancy and give google the chance to find you relevant impressions. Then prune hard.

Solidsnake · 05-06-2009, 06:49 PM

Thanks for this useful read... I am starting PPC campaign and this is an additional idea..

mr.schutz · 05-07-2009, 12:06 AM

Thank you for the tips. Will be using this soon.

05-05-2009, 07:41 AM	#1
stevejeff steve Join Date: Apr 2009 Location: Sydney Posts: 21 Thanks: 0 Thanked 6 Times in 5 Posts	5 Tips to Maximize PPC Impressions Ad Quality: This is about quality score, which is really about CTR, which is really about choosing the right keywords, creating granular ad groups, and write and testing good ads. Negative keywords help. Keywords in ads help. Accelerated Ad Delivery: This option is found in Campaign Settings. AdWords doesn’t guarantee you’ll get all your impressions if you use the standard delivery rate. Accelerated increases the likelihood you’ll spend your daily budget every day. For more, see Google AdWords Help : Which ad delivery option is best for my campaign? Increase your bid: This is one contributing factor in ad position. AdWords gets squirrelly on the phone when you try to nail down whether or not higher ranking ads get more impressions. Adjust keyword match type: Broad keywords generate more impressions than phrase, and phrase more than exact. Broad keywords are not such a big relevancy risk if you use negative keywords. And the advertiser who’s looking for market dominance might not mind some of the realities of expanded broad match. Adjust regional or placement targeting parameters: Although query parsing may make your ads available beyond your geotargeting, geotargeting definitely limits impressions. Relax these, or at least create complimentary campaigns for other geotargets then optimize your spend across them.
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05-05-2009, 07:59 AM	#2
dvduval phpLD master War Room Member Join Date: Dec 2006 Location: Silicon Valley Posts: 2,962 Blog Entries: 3 Thanks: 44 Thanked 307 Times in 259 Posts Social Networking	Re: 5 Tips to Maximize PPC Impressions Hmm, this sounds more like google talking (eg. how to spend more money). For me, I try to stay very targeted. In the case of geotargeting, I stick to markets that are more likely to have buyers, and stay away from certain markets (eg. Nigeria, Laos, etc.)
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05-05-2009, 08:13 AM	#3
anildewani Warrior Member War Room Member Join Date: Feb 2009 Location: IN Posts: 20 Thanks: 3 Thanked 0 Times in 0 Posts	Re: 5 Tips to Maximize PPC Impressions yea, your tips can surely increase PPC impression, i keep on changing my ad and see which one gets good impressions. I think increasing your bid can only be beneficial if one have a really good converting landing page
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05-06-2009, 02:10 AM	#4
waltham Warrior Member Join Date: Oct 2008 Posts: 29 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: 5 Tips to Maximize PPC Impressions there is a fine tango that you have to do....make Google money, and optimize your campaign and tweak performance...
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05-06-2009, 09:56 AM	#5
keivn2 HyperActive Warrior Join Date: Apr 2009 Posts: 241 Thanks: 19 Thanked 3 Times in 3 Posts	Re: 5 Tips to Maximize PPC Impressions How many impression x clicks that you at least need to know whether your ads, campaign is selling?

05-06-2009, 11:04 AM	#6
seosharing Warrior Member Join Date: May 2009 Posts: 17 Thanks: 0 Thanked 0 Times in 0 Posts	Re: 5 Tips to Maximize PPC Impressions nice tips to increase the PPC Impressions

05-06-2009, 05:04 PM	#7
NZ Bryce Warrior Member Join Date: Feb 2009 Location: New Zealand Posts: 20 Thanks: 3 Thanked 4 Times in 4 Posts Social Networking Contact Info	Re: 5 Tips to Maximize PPC Impressions If you want to maximise your impressions, and I'm assuming you will focus on CTR and conversion immediately thereafter, you have to go broad. My this I mean many highly targeted adgroups on different benefits of the product/service you are selling. Yes, do everything that Stevejeff suggests, focus on adgroup relevancy and give google the chance to find you relevant impressions. Then prune hard.

05-06-2009, 06:49 PM	#8
Solidsnake Banned Join Date: Aug 2008 Posts: 999 Thanks: 38 Thanked 75 Times in 56 Posts Social Networking Contact Info	Re: 5 Tips to Maximize PPC Impressions Thanks for this useful read... I am starting PPC campaign and this is an additional idea..

05-07-2009, 12:06 AM	#9
mr.schutz A Little bit of Join Date: Apr 2009 Posts: 160 Thanks: 21 Thanked 9 Times in 9 Posts	Re: 5 Tips to Maximize PPC Impressions Thank you for the tips. Will be using this soon.