How to Get Google to Re-Check My Quality Score

[sree94]

How often does Google update your quality score?

The reason I ask is that I have basically done all that I can think of to optimize my landing page to get my QS up, and nothing has changed. I'm not sure whether the QS was updated or not

[Derek Pankaew]

QS is calculated in real time on a click by click basis. The only time Google "looks at your landing page" and statically calculates your QS is when you first upload your campaign. Apart from that, all QS scores are updated in real time.

Good luck

[dburk]

Hi sree94,

If you want AdWords to re-evaluate your landing page after making changes, you can simply add a querystring parameter to your destination URL.

[p2y]

It's unlikely to change unless you make a drastic change that either improves it or makes it worse.

[sree94]

Thanks for this guys.

I am just really frustrated, I previously had a great QS and was paying 25 cents a click. Then my vendor forced me to make one very simple change, my QS goes to OK, and I am now paying triple

[Finch]

If you've noticed a recent drop, it's likely that your landing page has been through a manual review and received the "Google slap".

If this is the case, you're wasting your time trying to improve the quality score.

Just recycle the content on a new domain and your quality score will return to what it's naturally derived value should be.

The challenge as an affiliate is to avoid getting penalized when it comes to manual review time...

If your quality score is still determined naturally, these are three factors that will determine a good score from a bad score.

1. Load time of the landing page. Hosting on a ****ty shared hosting plan? Good luck with that. If Google thinks your page takes too long to load, you're gonna get a few points notched off.

2. Relevance of the ad text. So you're trying to advertise with keywords X, Y and Z? You need to get those keywords in to your ad copy. This is where ad groups and small batches of keywords are critical.

This also applies to the landing page itself. If X, Y and Z keywords aren't placed strategically on the landing page, Google is gonna hit your quality score for not being relevant. HOWEVER, don't get too hung up on your landing page. I'm lead to believe that Google factors in landing page quality using binary conditioning. That's 0 or 1 - yes or no. Either the landing page is good or it isn't. There's no such thing as a "great landing page" score.

3. Clickthrough rate. The holy grail of Adwords marking the difference between profitability and losing money fast. Your clickthrough rate will become the single biggest factor behind Quality Score. Why? It's pretty obvious. Google likes taking your money and it's gonna give you a nice quality score if it gets to do that more often.