Why do so many IM'ers think PPC is bad?

[BlueStar]

You need to use all media effectively. Any media that gets you a positve Return on Investment you do it.

SEO cost money, quit saying it's FREE, it's NOT.

Every good marketer knows you TEST everything. I use all media and track it. I can lose money on any One media upfront and still make money.

I know marketers who make millions with SEO and still make even more using PPC, they use all media effectively.

So many IM'ers wear blinders. PPC like anything else takes time to Master.

The worst number is #1. So many IM'ers only know SEO. You need to Diversify, why leave money on the table? That's why we do this, for the money.

SEO can not be used to sell a business, PPC can. SEO can fall apart at any time and take forever to get ranked again. PPC is consistent, you can actually build a Brick and Mortar business around it.

[Shannon Herod]

Im'ers think it is bad because they are trying to sell to IM'ers who are trying to sell to IM'ers. It is a vicious cycle that drives the PPC cost skyhigh if you do not know what you are doing.

Plus, unfortunately most Internet marketers are lazy and do not want to learn the proper way to do PPC. They want to swipe someone else's ad, put someone else's website in the ad and make a bunch of money. They do not want to work and they do not want to pay the price to learn how to use PPC.

That may sound a bit harsh, but unfortunately it is the truth.

But, the people that do learn how to use PPC, the people that do do the work reap major rewards.

It is all about the person. It does not matter what you give them or what you teach them. If they are not willing to go out there and do the work they will never succeed. If they are willing to do the work they can literally change their life.


Shannon

[Paul Buckley]

What makes you think IM'ers are against PPC? Every successful marketer I can think of uses PPC where appropriate.

MUST you BOLD everything you post? It hurts my old eyes

[valerieSONORA]

Who said PPC was bad?

[Sheryl Polomka]

I'm not too keen on PPC, I guess I've never 'mastered' it and always gave up when it started costing me too much without making any money with it.

Obviously it works as so many people use it, so for those who have mastered it and mastered it well then I take my hat off to them and I'm sure they do really well with it.

I only wish I could master it

[BlueStar]

Originally Posted by Shannon Herod

Im'ers think it is bad because they are trying to sell to IM'ers who are trying to sell to IM'ers. It is a vicious cycle that drives the PPC cost skyhigh if you do not know what you are doing.

Plus, unfortunately most Internet marketers are lazy and do not want to learn the proper way to do PPC. They want to swipe someone else's ad, put someone else's website in the ad and make a bunch of money. They do not want to work and they do not want to pay the price to learn how to use PPC.

That may sound a bit harsh, but unfortunately it is the truth.

But, the people that do learn how to use PPC, the people that do do the work reap major rewards.

It is all about the person. It does not matter what you give them or what you teach them. If they are not willing to go out there and do the work they will never succeed. If they are willing to do the work they can literally change their life.


Shannon

I completely agree. So many people here have preconcieved notions about PPC.

1st of all, quit trying to sell to IM'ers.

2nd, quit being so lazy and learn a craft. Too many people think this is some sort of game, it's a business. A highly profitable biz if done correctly.

What gets me is so many people in here who constantly say to stay away from PPC. If I was a newbie coming here, I would Run from PPC and only do SEO.

PPC is predictable, SEO is not. You should always do both.

[bgmacaw]

Originally Posted by BlueStar

What gets me is so many people in here who constantly say to stay away from PPC. If I was a newbie coming here, I would Run from PPC and only do SEO.

Well, after people have invested in guru pedaled ebooks like "Google Wedgie" and "Google Swirlie" promising overnight PPC riches only to lose their shirts when it doesn't work quite right they might be inclined to be a bit skeptical of PPC.

PPC requires more upfront risk capital than SEO. I don't feel like I have the money to risk on it right now. That's just part of my conservative financial nature. For example, I don't invest in hot stock of the day but in indexed mutual funds for the long haul.

[Justin1]

SEO doesnt have to cost a CENT. All the information is there, sure it takes time to digest the information, but the traffic will be FREE when it arrives and will last longer than PPC will. I would love to master PPC just to prove to myself it can be done, Ive tried all the courses, but I lose interest pretty fast when google doesnt list your ad, doesnt get back to you, gives poor QS, puts your account on hold when they are reviewing it for weeks on end, etc. It seems google adwords is such a bottleneck to traffic, just getting through the bottleneck is such a challenge for many. Good luck to those that have mastered it though, I am very envious! I should say I have been SLACK to try any other PPC besides google, which is stupid I know!

[Emily Meeks]

While I know that PPC is very effective when you know what you're doing, the key to it is just that... you have to know what you are doing. That means, you have to put in the time and energy for it, which comes AFTER the business is developed. I'm not going to dabble in that field until I'm ready to devote some time to it... that time is not now.

[magic456]

I never found any good source to learn PPC so I gave up on it

[mlevenhagen]

There are many reasons people have a bad taste for PPC or don't do well at it.. and most of it is only personal. People say they hate it and for them it does suck. But thats' only them..

Maybe...

-- They are unwilling to invest in their advertising to build their business. Or don't look at it that way.. and felt they were wasting their money.
-- They suffered from Paralysis by Over-Analysis
-- They didn't take the time to learn or gain experience
-- They didn't ask questions or get help.. and/or get support from the right people.
-- They have zero patience.. and they put an unrealistic time limit on getting results.
-- They've heard horror stories or seen others talking about how they lost money with Adwords and assume that everyone is.. and added that to their own negative short-term experience..
-- They hate stats...
-- They simply don't have the mind or skill-set..

I've seen it all over the years and the list goes on. It's not for everyone.

Business is not just about whats' possible or what others have accomplished. And it matters little how much others have made. It's whats right for the individual and a persons goals.

So PPC isn't bad.. you know that, I know that.. most people know that. But that doesn't mean they should do it.

Also.. in public forums people complain about stuff and it's not a place where you can sit there and tell people how well you're doing. You don't read about all the success stories so the perception is warped about a lot of things.

More people like PPC than don't.. you just don't read about it here.

[TheMagicShow]

I haven't seen anyone in this forum slam ppc marketing. PPC has a learning curve (or it can) like all other marketing methods. Setting a small daily budget and testing shall lead to success down the line.

Seo does have a very important cost:TIME -- how important is your time to you? Every problem that comes around via google adwords has a solution, and it can be solved.

Both SEO & PPC have their strengths and weaknesses -- find what works for you and stick with it.

[BlueStar]

Originally Posted by magic456

I never found any good source to learn PPC so I gave up on it

Don't spend one penny until you read a few good books, these two are very good and I personally know both gentlemen. They will save you a ton of wasted dollars, such as teaching you to Eliminate Negative words in your campaign. That strategy alone can save you 30% of your Adwords budget.

I'll give you 2 great sources:

Download "The Definitive Guide to Google AdWords"!

Amazon.com: AdWords For Dummies (For Dummies...

[Tron2k]

I use one of the best keyword tools on the planet,if you need help in PPC Pm me with your keywords and ill do your keyword research for you.

[BlueStar]

Originally Posted by Magic Mel

I haven't seen anyone in this forum slam ppc marketing. PPC has a learning curve (or it can) like all other marketing methods. Setting a small daily budget and testing shall lead to success down the line.

Seo does have a very important cost:TIME -- how important is your time to you? Every problem that comes around via google adwords has a solution, and it can be solved.

Both SEO & PPC have their strengths and weaknesses -- find what works for you and stick with it.

Are you serious? Try reading the same threads I do. I'll bet 90% of the IMers here don't do PPC. Most of the conversations revolve around SEO.



The same remarks over and over:

• You can't make money with PPC
• PPC is a waste of time
• PPC doesn't work
• SEO is FREE, NOT! PPC cost money

What gets me is people here who give advice who have no clue as to what they are talking about.

If I came to WF as a newbie I would think the way to make money is to Build sites, learn SEO, blackhat, and affiliate marketing. PPC is rarely mentioned, if ever.

I happen to personally know many IMers who are full time and make the majority of their money using PPC. I was brought up on PPC, learned SEO later. Maybe thats the difference?

I was taught that PPC is real and SEO is not reliable. I own several Brick & Mortar businesses and I can tell you I make very good money with PPC and SEO. However, I can turn PPC off/on with the click of a mouse, I can track ads so I can constantly improve them, I can kick my competions butt by getting the 1st position and paying 1/3rd the cost because of higher QS, etc...

I'm so glad I learned PPC first and not SEO. Do you know how many people are good at PPC, not many % wise.

I can hire SEO people all day, cheap. A PPC guru is worth his weight in gold.

[BlueStar]

Originally Posted by Tron2k

I use one of the best keyword tools on the planet,if you need help in PPC Pm me with your keywords and ill do your keyword research for you.

The BEST keyword tool is your Brain.

You have to know whats in the visitors mind when they "type in" what they are looking for.

Keyword tools can only go so far. Googles Keyword tool is very good, and it's free.

[dburk]

Hi BlueStar,

I think most successful Internet Marketers think PPC is good, however there are lots of unsuccessful folks in the IM field. Let's be kind and call them students of IM, on their way to learning why PPC is good.

It seems to me that if you do not consider your time valuable then you are more likely to avoid PPC, since you consider you time less valuable then your money. As you start to make money, and your time becomes more valuable to you, you will find the appeal of PPC irresistible.

[Emily Meeks]

Originally Posted by dburk

Hi BlueStar,
It seems to me that if you do not consider your time valuable then you are more likely to avoid PPC, since you consider you time less valuable then your money. As you start to make money, and you time becomes more valuable to you, you will find the appeal of PPC irresistible.

You have a very good point, which why I *will* use PPC. However, I'd like to take the time to learn the ropes without other distractions, and budget accordingly. Thanks for pointing this out - after all, you can always make more money, but you can't make more time.

[Stella_Roberts]

Well I agree with "BlueStar" that we should use every channel effectively. Be it SEO or PPC or any other marketing source. Even I try to cover as many sources to promote my site, why to give competition any chance to beat me.

[keivn2]

It is logical for certain IM to think PPC were bad.

It isn't easy and free...there is no way for any beginner can afford to fail and re-try due to the limited budget. It is just not a very user-friendly field for newbie.

[BlueStar]

Originally Posted by keivn2

It is logical for certain IM to think PPC were bad.

It isn't easy and free...there is no way for any beginner can afford to fail and re-try due to the limited budget. It is just not a very user-friendly field for newbie.

Ok, let's look at that point.

The 1st thing any Newbie to Adwords should do is research. Do NOT jump into PPC or Google will take your money like a Vegas slot machine.

Invest in Perry Marshalls "Digital book" $49 Action Form This is a Great start.

Then purchase this book $15 (a Perry Marshall student) Amazon.com: AdWords For Dummies (For Dummies...
These 2 books will give you great insight into PPC. In fact you will know more than 95% of the people here after reading these 2 books.

In addition there are coupons and giveaways out there for Free PPC offers. I recently opened another Hosting account and they gave me $75 in Free Google Adwords and $25 for Yahoo. I see these offers everywhere.

When you do have some cash then start testing Adwords.

IM is not Rocket Science.

I'll make it real simple.

1. Find a Niche for a Product or Service. Offer tremendous value, and good customer support.

2. Find a method to Drive traffic to your site (SEO, PPC, affiliates,banner ads, etc...)

3. Constantly Split test your website for Conversion. There is no such thing as a perfect site, you need to constantly improve conversion.

4. Continue to upgrade your product, learn other ways to Monetize. Upsells, Downsells, Cross Sells, back end products, etc...

5. Find a good CPA and Tax attorney

[BlueStar]

Right on the money.

Originally Posted by mlevenhagen

There are many reasons people have a bad taste for PPC or don't do well at it.. and most of it is only personal. People say they hate it and for them it does suck. But thats' only them..

Maybe...

-- They are unwilling to invest in their advertising to build their business. Or don't look at it that way.. and felt they were wasting their money.
-- They suffered from Paralysis by Over-Analysis
-- They didn't take the time to learn or gain experience
-- They didn't ask questions or get help.. and/or get support from the right people.
-- They have zero patience.. and they put an unrealistic time limit on getting results.
-- They've heard horror stories or seen others talking about how they lost money with Adwords and assume that everyone is.. and added that to their own negative short-term experience..
-- They hate stats...
-- They simply don't have the mind or skill-set..

I've seen it all over the years and the list goes on. It's not for everyone.


Also.. in public forums people complain about stuff and it's not a place where you can sit there and tell people how well you're doing. You don't read about all the success stories so the perception is warped about a lot of things.

More people like PPC than don't.. you just don't read about it here.