Anyone Need Help with PPC?

[keivn2]

Some opinion needed for my PPC.

I just bidding a new keyword and I learned that my new Keyword is rated with 4/10 and it stated the relevance is poor.

What should I do now? Delete the keyword and find a new keyword that are more relevant to my landing page or create a new landing page for that keyword?

[WarrenW]

Hi Mary,

Thanks for offering help.
I know I'd better use a landing page for my first ad. But I decide to do direct linking first. My questions are how specifically to hide the URL(masking?) and if it's against Google's policy to play with URL.

Warren

[WarrenW]

Sorry for double posting. I couldn't see my first message since last night.

Warren

[Mary Green]

Warren, hi, let me know what you are trying to accomplish by hiding the URL, if you are trying to do the masked URL, just search google for Masked redirect. I believe Google does not like this because you aren't really providing anything for the end user. I use this for testing, if things go well, launch a real site.

Riverchase, you should be able to do that with page templates in Wordpress.

Keivn, I would create a landing page for just the new keyword.

[keivn2]

Originally Posted by Mary Green

Warren, hi, let me know what you are trying to accomplish by hiding the URL, if you are trying to do the masked URL, just search google for Masked redirect. I believe Google does not like this because you aren't really providing anything for the end user. I use this for testing, if things go well, launch a real site.

Riverchase, you should be able to do that with page templates in Wordpress.

Keivn, I would create a landing page for just the new keyword.

Thanks for the replies.

By the way, is it really possible to get QS 10/10 for a landing page in the first try? With 0 CTR?

[Mary Green]

Yes it is possible. You will get there, don't worry.

[keivn2]

Originally Posted by Mary Green

Yes it is possible. You will get there, don't worry.

It is not easy to get there as I totally clueless about it.

I thought it was only achievable with good CTR.

Another Question :

Does Review-Type Landing Page work for Adwords? I mean, If I going to make a review on one product...(yeah..only with one product picture and text..No massive graphic or icon)...Will it convert?

I am skeptical and I haven't give a try about that because my definition of good landing page supposed to have tons of graphic picture and pretty font words...and of course, with my limited knowledge about web page, it is kinda hard for me to pull this kind of things.

[Rami]

It has been a very long time since the last time I used adwords campaigns. My main marketing method is article marketing these days. I have resisted the temptation of ppc for a long time now as a method to test the keyword before wasting time of article writing. Lately I am giving this tactic a second thought.

I know that Google has changed their policies a lot since the last time I had a running campaign.

Now It has strict rules about affiliate links and it only posts one ad on a keyword that has more than one ad leading to the same landing page look and feel.

Also it requires that the destination url and display url at least share the same main domain. With clickbank's new hop links that would be impossible. You cannot use redirects either.

Does that mean that we have to have those ads lead to our blog. But how will we test conversion this way, because the content of our landing page will have a full impact on the test.

I would love to hear what you think and if you are running adowrds with clickbank, how do you do it.

[Mary Green]

keivn, you can get a better qs with a good ctr, you have to spend money to do that though, because a good ctr only comes by getting the clicks. as for a landing page, with a review page for 1 product if you dont have the skills to make a good graphic, i would outsource that part. i cant tell you anything specifically will or will not work without seeing it myself. I have my experience, but that doesnt help something I can not see, if you want to find some examples online I can give you my opinions. Or you can send me your files and I can help that way.

[Mary Green]

Rami, hi, one of the things you mention is that you can't link with clickbanks new hoplinks. That is uncorrect. The two things that have to match are the display URL and the end destination url, the link you are referring to is a tracking link, so that is not a problem.

Also it doesnt matter about the look and feel of the site, it is the URL domain that matters.

I lead them to a site where I have tracking and have the vendor put the google conversion code on the end page. This should help and most vendors will do it for you.

Any other questions?

[keivn2]

Originally Posted by Mary Green

Rami, hi, one of the things you mention is that you can't link with clickbanks new hoplinks. That is uncorrect. The two things that have to match are the display URL and the end destination url, the link you are referring to is a tracking link, so that is not a problem.

Also it doesnt matter about the look and feel of the site, it is the URL domain that matters.

I lead them to a site where I have tracking and have the vendor put the google conversion code on the end page. This should help and most vendors will do it for you.

Any other questions?

Well there is...Well, it is still about the landing page..Do you have any good sample or tips to make a good landing page?..Like putting disclaimer , more content or anything?

It is just frustrated that I just can't get it right....My QS never more than 7..Always stuck between 5 or 6.

and does ads affect my QS as well?

[Eswar]

H iMary Green,

Thanks for this great thread. I hope i will learn some useful tips from this thread.

Do you build content network campaigns?

Content network campaigns seems like very unstable in binging in traffic.

I started a campaign that gave me around 50,000 to 100000 impressions a day. I have around 35 ad groups and 1600 keywords. I have bid high enough (0.60) to get maximum impressions with a budget of $500 a day.

After 5 days it stopped completely. Then after 24 hours it started to give around 5000 impressions for one day. I added another adgroup and keywords in the same campaign.

Now i get only impressions for the newly added adgroup (Added yesterday). Zero impressions for all other adgroups.

What a peculiar behavior of googlebot!

Have you experienced this kind of campaigns?

How should we establish a good content network campaign that gets consistent impressions?

Thanks
Eswar

[Eswar]

Forget to mention about the QS. All of my keywords have 7 to 10 QS. So i hope this can not be an issue.

Eswar

[Himore]

Hi Dennis.

I could really do with some tips on Adcenter. I started using it around a week ago, but I'm really struggling to get many impressions, even though their keyword tool tells me I should be getting lots.

I got so frustrated, a day ago I just threw up a test campaign for the keyword 'Disney' and pointed it off to a related offer. It took an hour for the keyword to be approved (I assume because it's a trademark), but it was approved and the campaign became active.

According to the tool, I should be getting around 11,000 impressions per day for this keyword.

24 hours later, I have 6 impressions! lol.

Average position was showing around 5, but when I search on bing.com I can't see my ad.

I've found this with other campaigns I've set up with so-called popular searched keywords, and I can't see where I'm going wrong.

Would appreciate some advice from yourself and/or Mary on this.

Originally Posted by Dennis Miedema

Dear Mary,

Although I'm kicking more and more *ss on Microsoft Adcenter with the techniques I learned (I started a week ago and my first "real" ad group has a CTR of 14.29 WITHOUT any tweeking!)..

[htmlv2]

I'm curious about your comment on Clickbank Gravity being less than 80. Most people say the higher the better (although of course you can inflate it). What made you arrive at that conclusion. As a Newbie I am always looking for enlightenment.

[Himore]

Mary,

Just noticed your site (ppcmom) is down. Account suspended.

regards,
Nick

[Mary Green]

Keivn2, for the landing page, what I do is see what others in the same niche are doing. Let's go to google and put in dog training. You will see a ton of advertisers.

What I mostly see for Internet marketers is sales pages, so I would try this. You can see kingdomofpets.com thedogtrainingsecret.com even k9one.com is basically going to a sales page.

On these "landing pages" you want a good headline, and copy.

For a cpa offer, lets go with free ipods, go to your cpa networks and you will see lots of free ipod offers, these landing pages have been tested.

so basically, what is your offer, what product, what is something comparable we can talk about here and I can help you more.

As for the landing page site, I include the terms, privacy, contact, about, pages.


Successben, start with a small daily budget and keep testing. I need more info from you to get more specific.

Eswar, I am very good with the content network, maybe I can check it out for you. Your campaign set up doesn't sound good to me for the content network, I try 20-50 very closely related keywords in one adgroup.

htmlv2, thats just my number, I try to go high enough where there is obvious interest from purchasers (people are buying) and not too many people are selling just yet.

himore, yes that did happen, account suspended, I dont have my hosting (until today) on automatic payment, and hadn't checked that email in awhile. my bad, but it wont happen again.

[keivn2]

Thanks MaryGreen again for being informative.

I did try to look at those example about dog training that you suggested.

Well, there are general similar between other those landing page that those site actually review more than one product. Is it suppose to be the best option or Google love this kind of landing page? Because I never review anything more than one product till now for my landing page.

It is just frustrated that I got below 7 QS the moment I upload a new content,ads or landing page for my campaign...I wonder...what is the main problem at here for me to get below 7 QS for a adword account. I hope you understand what I try to tell you.

[Mary Green]

review type landing pages do well for products, straight landing pages for cpa offers work best for cpa offers, and you can try straight to sales page. It is impossible to know everything before you get started with a campaign, which is why so much testing is involved with PPC. You should put together the best landing page you are capable of, I can even look at it and offer my opinion and then get your campaign started, with a very small budget.

As for the QS, you will have a 7 a lot of the time to start with, unless the keyword has a low relativity, in which case it will be lower. You have to build up your account to get a history that will help with QS.

[Mary Green]

Im still open to helping people, post general questions here, for more specific questions, grab me on chat, aim and yahoo ticklebug82 (often invisible).

[r3000]

Hi Mary!

My apologies if this has been touched on...

I have an adwords account that i used a few years back for a website that i no longer have/use. i'm sure i had my ad groups fouled up(too many keywords, etc.). is it possible that this account is no longer any good in google eyes? i plan to start some ppc again in the future. should i use this account? or should i start a new account (or can you start a new acct)?

Thank for the help!

~Rob

[Mary Green]

I would use the same account, you probably didnt do too much with it in the first place, so I wouldnt worry about it. And no it wasnt covered yet.

[keivn2]

Originally Posted by Mary Green

review type landing pages do well for products, straight landing pages for cpa offers work best for cpa offers, and you can try straight to sales page. It is impossible to know everything before you get started with a campaign, which is why so much testing is involved with PPC. You should put together the best landing page you are capable of, I can even look at it and offer my opinion and then get your campaign started, with a very small budget.

As for the QS, you will have a 7 a lot of the time to start with, unless the keyword has a low relativity, in which case it will be lower. You have to build up your account to get a history that will help with QS.

Thanks for your help.

I will take your advice and do something and see what wil I find out later...

[Srikanth D]

Hi Mary,

I recently ran an adwords campaign for a CPA offer. The landing page was a simple blogger blog with just one question, one picture and two link(Yes or No as anchor text) both pointing to the CPA offer.

I was just testing the concept: Target a celebrity name--> make a poll --> send them to e-mail submit offer.

I had two adgroups running. Both for same keyword(phrase and exact match of the celebrity name) with just the ad variation.

First ad group: 14710 Impressions and 10 clicks 0.07% CTR
Second ad group: 58,370 Impression and 115 clicks 0.20% CTR

All this was from search traffic and was within 3 hours since I set the ad up. Content network was not on. This was fine as I was just about breaking even.. With little tweak I could have moved into profits..

But after 4 hours, impressions stopped. When I checked, my quality score went to poor(1/10).. Is this because of very low CTR?? Or just because I had no content in my page?

should I have opted for content network instead of search??? Coz I think with content network, low CTR is not an issue. I would appreciate any advice on this.

Thanks in advance,
Srikanth

[hugeaffiliatecash]

I'm just confused now -

I've been promoting clickbank products via google adwords with a domain set up for each, with domain forwarded and masked to the clickbank or cpa hoplink... will this not work?

Are people saying google doesn't allow this? They are sure giving me impressions and charging me for clicks... Makes me wonder if clickbank is penalizing me somehow and I'm missing sales...

[Mary Green]

Srikanth, yes I would think your low ctr and your lack of content would be to blame. I would spice up the site, but you need content for the content network too, so keep that in mind. I would have tried there first depending on the campaign you are running. Did you get any conversions? Did you cover your costs?

[Srikanth D]

Originally Posted by Mary Green

Srikanth, yes I would think your low ctr and your lack of content would be to blame. I would spice up the site, but you need content for the content network too, so keep that in mind. I would have tried there first depending on the campaign you are running. Did you get any conversions? Did you cover your costs?

Yup, I did have conversions and I was breaking even at the time when my campaign kinda stopped..

Ok since its a blog, I have added relevant content in the form of couple of new posts. But the first post still has just the question and my ads are pointing to the first post.. I assume I need to add content to the first post too apart from the questions. Is that correct?

[Mary Green]

hugeaffiliatecash I believe I answered you in pm, yes you can do direct link, until Google has a problem with it and slaps you, then you absolutely need to make the site, I usually just test for a few days, if the campaign is good, I go full force into a site.

Sri, I would add more to the post yes, if you want to pm me, I can take a look at the site and even the campaign if you need, in order to hlep you out more.

[naonline]

Well done Mary for offering your time and advice. It seems a lot of people want to get into PPC but it's NOT easy and you need to work at it.

You also need a budget and the the right mindset. If you're not prepared to lose money you wont make money with PPC.

Originally Posted by keivn2

The current problem that I am facing is writing the landing page...I just dont know what type of landing should I go...

A landing with short content?
A landing page with long content?
A reviews type landing page?
A pre-sell type landing page?
A colourful and graphic landing page?
A static page? A wordpress blog? and etc...

Any suggestion or sample?

Study the competition in your niche. If the same advertisers are consistently appearing in the top spots they are making money. Look at their landing pages and replicate.

Originally Posted by vuedoolor

How long are you going to offer this help?

When doing PPC is it wise to have an opt in right there for the visitor to opt in for building a list? Or should you get rid of the opt in when doing ppc?

I joined ppc coach a while back but cancel due to it not being newbie friendly. Boy was I lost I had no idea what all those geeks were saying. Coach said you need to know how to build a website if you were to join.. The only sites that I have ever built was with xsitepro and I don't know html..

Test with and without an opt-in. You can send them to your offer/product after they hit the submit button.

A lot of big marketers use PPC just to build a list and are prepared to lose money on PPC to get people on their lists.

PPC Coach has improved a lot lately and is much more Newbie friendly.

Nick

[keivn2]

Another Question:

Is it a doom days for any ppc marketer if their ads isn't at the Top 3 position? Because I find it is quite hard for me to overbid them especially when I have a quite limited budget.

[Mary Green]

I wouldn't say doomsday, I have had ads that do their best in the 6th position, but normally the higher you can get the better. Keep working on your CTR and you will move up.

[ChrisBa]

keivn2 - Mary is correct
CTR is King for Google, they actually came out and admitted that recently.

[Andariels]

I write you i pm with mine question

[keivn2]

Originally Posted by Mary Green

I wouldn't say doomsday, I have had ads that do their best in the 6th position, but normally the higher you can get the better. Keep working on your CTR and you will move up.

Originally Posted by ChrisBa

keivn2 - Mary is correct
CTR is King for Google, they actually came out and admitted that recently.

Well, the problem is no one bother to clicking on my ads...below it was probably too low for any searcher to notice it...

If no one going to click it, how am i suppose to increase my CTR while constantly afraid of the dropping QS.

[naonline]

Originally Posted by keivn2

Well, the problem is no one bother to clicking on my ads...below it was probably too low for any searcher to notice it...

If no one going to click it, how am i suppose to increase my CTR while constantly afraid of the dropping QS.

If no one is clicking on your ad then the ad copy sucks or the ad is not showing on the first page.

Can we see your ad? You can always change it a bit if you want to hide the niche.

A good ad template is this....(depending on your keyword of course)

{Keyword}?
Benefit of Product
Strong Call to Action
YourDomain.com

Nick

[keivn2]

Originally Posted by naonline

If no one is clicking on your ad then the ad copy sucks or the ad is not showing on the first page.

Can we see your ad? You can always change it a bit if you want to hide the niche.

A good ad template is this....(depending on your keyword of course)

{Keyword}?
Benefit of Product
Strong Call to Action
YourDomain.com

Nick

Products A Scam?
Don't Buy Products A Before
You Read My Review Here/Now

Something like that...Well, at least this what I copy from my competitor.

[Mary Green]

Keivn where are you showing your ads, what position?

[keivn2]

Originally Posted by Mary Green

Keivn where are you showing your ads, what position?

It is around 8 position yesterday...and today it go up to 3rd position...with the same bid amount...

This is really puzzled me....

by the way, is it wise to bid for Phrase Match? Because so far, I haven't got any click with my [Exact Match] despite that I have like 5 impression today.

[Mary Green]

5 impressions is really low, I would increase the cpc on that. I would have to look at the account to know why you went from 8 to 3, that does sound a little fishy, but it might be that you only have 5 impressions as well. Either way increase bid, you can bid on the phrase as well, but not broad.

[keivn2]

Originally Posted by Mary Green

5 impressions is really low, I would increase the cpc on that. I would have to look at the account to know why you went from 8 to 3, that does sound a little fishy, but it might be that you only have 5 impressions as well. Either way increase bid, you can bid on the phrase as well, but not broad.

Well, 5 Impression were from one keyword...Well, so far I only like have 3 or 4 keywords for my campaign...

The only thing that bother me that my ads jumped from 8 position to 3 position...It indeed look fishy to me...and I kinda afraid of it...who know what will happen to my campaign tomorrow with kind of randomness around me today.

I will monitor my campaign more before I update you.

[RobinX]

If suppose I got 1000 good keywords for a offer I'm promoting. How do I make my landing page focus on specific or all keyword(s) ? It would take a long time if I do it manually. Does one has to make sales copy which has all those 1000 keywords ?

[Mary Green]

Robin, I would split them into group and do pages based on that. Say for example you have dog training, i would put the following all to one landing page:

dog training
dog training tips
dog training books
dog training ideas
dog training programs

Hope this helps.

[doc_web]

Hello Mary

Can you please advise me too.

I am advertising into google content newtwork. I have 12 adgroups with 5-35 keywords each. I started with bids at £0.60 but my ads were showing at about 5th position and were not getting any clicks, so I increased it to £0.90, still no clicks and average position now is 5.7.

I have had 24,637 impressions with 0 clicks yesterday. My Adcopy is as follows

Free Credit Report 2009
Check Your Credit Report For Free !
Instantly. Get it Online Now.
website.com


Free Credit Report 2009
Check Credit History Instantly
Get it Online Now

Online Credit Monitoring
Free 30 Day Trial & Free Credit
Report. Order Now!

I am going to increase my bid to £1 today to improve the CTR and position. Is it the right thing to do, or should I be doing something else.

Deepak

[Mary Green]

Deepak, I would like to see your landing page, it sounds like you either have horrible keywords, or not enough content on your site.

[doc_web]

Sure Mary

I am direct linking at present, the offer is at IdentityLookout.com | Credit Reports and Identity Protection

An Update

Impressions: 104,517
Clicks: 3
CTR: 0%
Cost: £1.41

No Conversions.

Deepak

[keivn2]

Mary Green, can you give me a roughly number or how does a normal campaign that can convert look like? like how many impressions or clicks per days should have...I know there is no correct number or anything of it, but at least with your experience, you should be able to tell from it or anything, right?

I just want to make it as a reference...

[Mary Green]

Deepak are you on search or content? Your campaign needs help buddy. You need a good CTR to get anywhere with Google, if you want to send me your campaign I can help you out.

I would split the keywords all into their own ad groups to start, write 2 ads per adgroup, and put the keyword in the headline of the ad, put a benefit in the first line and a call to action in the 2nd line.

Kvein I am sending you a pm. Im not sure what you are looking for as the answer to your question.

Mary Green

[doc_web]

I am on Content.

Just going out now but I ll send you the campaign later or tommorrow.

Thanks for your help.

Deepak

[Mary Green]

Ok, sounds good. On the content network you want to have a good .05% for CTR and on the search network 2% is good. Of course anything higher is awesome, as long as you are getting the conversions. The trick is attracking enough people to click, but only the ones who are serious about buying.

[jitterbug978]

thanks for the great resource, just read this thread and although you never directly helped me you indrectly helped alot.