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Old 09-18-2013, 08:47 AM   #1
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Default What features are most important to keyword research tool

What do you consider to be the most important features for a keyword tool?

example:
1.That it is free.
2. That it gives good keyword ideas.
3. That it provides monthly search volumes.
4. That it analyzes competition?

Or maybe there are others. What do you think?

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Old 09-18-2013, 08:51 AM   #2
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Default Re: What features are most important to keyword research tool

Quote:
Originally Posted by dgiles63 View Post
What do you consider to be the most important features for a keyword tool?

example:
1.That it is free.
2. That it gives good keyword ideas.
3. That it provides monthly search volumes.
4. That it analyzes competition?

Or maybe there are others. What do you think?
Definitely not #1. I've never seen a free keyword tool that gave me the data I needed. I used to use the old free Overture keyword tool back in the day as a starting off point, same with the now defunct Google Keyword tool (Keyword Planner now and you have to log into your Adwords account to use it), but only as a starting off point.

I think any serious marketer who understands the value of a good keyword research / competitive analysis is willing to pay for it.

I like tools that generate plenty of keywords that people actually search on along with their daily and monthly volumes. I also like to see those keywords match up to potential competitors in both the sponsered results and the natural results in the top 3 search engines.

I'd also like to see a tool that can extrapolate data from mobile browsers like Safari, that would be totally dope.

RoD

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Old 09-18-2013, 10:21 AM   #3
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Default Re: What features are most important to keyword research tool

God, I have done so much keyword research in my life.

I agree with Rod for the most part.

Google is the top dog when it comes to searching. And man, it would be so convenient f they provided the data for free to anyone who wants it. But they don't. Not directly.

So in searchig for keyword tools, I would look at where the data is coming from. Since Google is tops and isn't sharing, keyword services and software try to accurately predict what current (and ongoing) search demand will be. It's far from an exact science.

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Old 09-18-2013, 09:20 PM   #4
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Default Re: What features are most important to keyword research tool

For me, I would definitely pay for a powerful keyword research tool.

I use these tools for the purpose of SEO so as long as they are capable of providing good long tail keyword ideas and monthly historical search volume, I'm sold.

And of course, if the tool is capable of providing geographically-segmented data and data from different search engines on top of the above, I'm sold.

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