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Old 05-27-2009, 10:15 AM   #1
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Lightbulb I have 20K+ Impression and 57 clicks in just 3 days

Hi,
I am new to PPC, I started a nich from click bank an, When i look into my Adwords account there are more than 20,000 impresions and 57 clicks in just 3 days of starting my Niche. But the sad part is absolutely no sales, Not even one sale has occured afte all this, I am just paying for Adwords, could anyone please help me on doing better than this ? One sale can improve my mindset i guess ...

Thanks in Advance,
Moonchild
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Old 05-27-2009, 10:59 AM   #2
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Default Re: I have 20K+ Impression and 57 clicks in just 3 days

i'd recommend that you pause your campaigns and re-evaluate. I'd look at a lot of factors. Things like making sure something is not broken on your site. Changing your site to encourage the sales. There could be something scaring people off. Perhaps your prices are too high

It could be just a bad run of luck, but I would definitely take some time to investigate.

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Old 05-27-2009, 11:31 AM   #3
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Default Re: I have 20K+ Impression and 57 clicks in just 3 days

Moonchild666, make sure your content network is turned off. If it is on, it is often the cause of getting too many impressions and few clicks. Turning off the content network usually improves CTR.

Also, changing your ads can improve CTR. You should try different ads and split-test them and track which ad gets better CTR.

Another thing to keep in mind is that it often takes 100 or so clicks to get one conversion (= sale). Of course, it depends on what you are selling, and some products convert better than others (therefore, it takes less clicks). But you shouldn't get discouraged too soon. After 200-300 clicks and still no sales, that's when you should decide to drop that campaign and move on to another. At least, that number (200-300) is the rule of thumb for many PPC marketers.
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Old 05-29-2009, 07:05 AM   #4
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Default Re: I have 20K+ Impression and 57 clicks in just 3 days

Thanks a lot guys, I shall re-evaluate the site and the pricing. Thanks for those words of encouragement too .. . I shall keep trying. Hope to see some sales soon ...
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