How Do Google Calculate Adsense Earnings?

[Saidar]

Hello Warriors...

Is the percentage of the profit that you receive from Google directly related to the quality of your website?

I think it is... When I first started my energy website, I recieved on average $0.2 per click. I forgot about the website, and a month later my pagerank raised to 3, and when I checked my earnings I received on average $0.8 per click!

Is this evidence that google gives minimal earnings to new and low quality spammy websites? Makes sense to me that they will do it...

[Lucid]

Google won't say. However, I figure it's 50% of the revenues generated from your site but I'm probably wrong. It is for sure a certain percentage. Exactly what the figure is - or how it might be calculated if indeed they figure out some sort of site quality score - we'll never know.

As an advertiser, I see no evidence that site quality affects costs.

[Radix]

Originally Posted by Saidar

Hello Warriors...

Is the percentage of the profit that you receive from Google directly related to the quality of your website?

I think it is... When I first started my energy website, I recieved on average $0.2 per click. I forgot about the website, and a month later my pagerank raised to 3, and when I checked my earnings I received on average $0.8 per click!

Is this evidence that google gives minimal earnings to new and low quality spammy websites? Makes sense to me that they will do it...

Get the SEO plugin for firefox and you can get a really good idea of what your CPC actually is and can be. High value ads with high end CPC are going to be on sites that have the greatest return to the advertiser. No one knows the percentage. Just be sure you're aiming for high value ads by using high value content and the better ads will come.

[SummitBloggers]

Google uses a rating system called SmartPricing. No sure of exactly how it works, but it is based on expected conversion rate for the advertiser. This is most likely related to quality of the landing page on your site. If Google believes your page will generate a high conversion for the advertiser, they will send higher paying ads to you. At least that's been our experience.

[Saidar]

Looks like this is a big mystery?

I did a quick test, I started a content campaign on adwords to see the minimum bid for the keyword that a certain page of mine is getting clicks from.

Now, my avergae earnings per click is 95% the value of the minimum bid!

SmartPricing is really a mystery, wished someone had some empirical data on how it works. But it definatley has something to do with the quality of your page.

Why I'm so sure about that is because my energy site (high quality) gets higher earnings per click than my lose weight (low quality) site. And we all know the latter is the more competitive niche

[tazsolmarketing]

Page Impressions
Your Page Impressions are simply the number of times your web pages are viewed. Of course, this number only refers to those pages that contain your code for AdSense.
Think of one impression as a display - every single time your web pages are displayed, your impressions go up. It's the same thing. In terms of money, the more impressions or displays you get, the higher the chance you have of making more money.

Clicks
This is the actual number of times that your ads are clicked upon. Thus, each time a visitor to your site clicks on one of your ads, it is recorded as a Click.
Every Page Impression you receive is an opportunity for one of your ads to get clicked. In terms of money, the more Clicks you get - the more money you can make with AdSense.

Page CTR
Your Page CTR refers to your web page's Click Through Rate. Your Page's CTR, or Click Through Rate, is the ratio of the number of Clicks you receive versus the number of your Page Impressions. The number is expressed in a percentage and is calculated by taking your Page Impressions and dividing them by your Clicks (# of Clicks / # of Page Impressions).

Page eCPM
This is where things start getting interesting.
Your Page eCPM refers to your Effective (the "e") Cost Per Thousand Impressions (the "CPM"). Yes, I know. "CPM" is not quite an accurate English acronym for "Cost Per Thousand Impressions". The reason is because the acronym uses the Latin for "Thousand"; i.e.: "MIL".

Earnings Per Click
Your Earnings Per Click or EPC is simply the average amount of money you make per Click you receive. It's calculated by taking your Earnings and dividing it by the number of Clicks you get.

[Lucid]

> I did a quick test
> my avergae earnings per click is 95% the value of the minimum bid!

A test like that means nothing and is worthless. Not everyone will have the same minimum bid based on their ads' quality. And not everyone bids the same not to mention that even when bidding Adwords' recommended bid, your actual CPC can be much lower.

> SmartPricing is really a mystery
See What is smart pricing? - AdWords Help

Clicks are probably worth more in the energy niche. Little to do with your site's quality.

[onlinemelvin]

The exact earnings can be easily calculated using some formulas. You can effectively increase your earning potential, once you understand this formula.
melroz.blogspot.com/2011/08/maximum-amount-that-you-get-for-adsene.htm

[Super Warrior]

I think its in between 40-50% of the price which Google charge from its advertisers.


- Steve

[lame123]

It depends on the volume of the traffic and the Page Rank of your webpage on which you have adsense

[nettech4]

Originally Posted by Saidar

Hello Warriors...

Is the percentage of the profit that you receive from Google directly related to the quality of your website?

No it is the percent of the bid rate of the ads that you will get. For contextual ads it is 68% (According to adsense blog)

I think it is... When I first started my energy website, I recieved on average $0.2 per click. I forgot about the website, and a month later my pagerank raised to 3, and when I checked my earnings I received on average $0.8 per click!

Possibly different ads with different bid rate.

Is this evidence that google gives minimal earnings to new and low quality spammy websites? Makes sense to me that they will do it...

I heard for low quality sites they may smart price them.

[johnwaugh123]

SEO plugin for firefox as well as we can get a actually good idea of what their CPC actually is as well as can be. High value ads with high end CPC are going to be on sites that have the greatest return to the advertiser.

[farhaty]

Originally Posted by Radix

Get the SEO plugin for firefox and you can get a really good idea of what your CPC actually is and can be. High value ads with high end CPC are going to be on sites that have the greatest return to the advertiser. No one knows the percentage. Just be sure you're aiming for high value ads by using high value content and the better ads will come.

what is the exact name of this plugin, can you please send me the link if you please

[euhlir]

Hello Warriors...

Is the percentage of the profit that you receive from Google directly related to the quality of your website?

I think it is... When I first started my energy website, I recieved on average $0.2 per click. I forgot about the website, and a month later my pagerank raised to 3, and when I checked my earnings I received on average $0.8 per click!

Is this evidence that google gives minimal earnings to new and low quality spammy websites? Makes sense to me that they will do it...

Google pays 68% rev share with Adsense for Content.

Google pays 51% rev share with Adsense for Search.

If your site doesn't convert for advertisers, then you will get smartpriced.

[paulgl]

Originally Posted by euhlir

Google pays 68% rev share with Adsense for Content.

Google pays 51% rev share with Adsense for Search.

If your site doesn't convert for advertisers, then you will get smartpriced.

Yeah. Isn't it amazing how so many in this thread have no clue? Actually, it's
not amazing. That's why this forum is filled with people who got banned by
adsense. They don't read a thing google publishes. They think google puts
all those articles up for their health.

This stuff is not hidden people. It should be common adsense knowledge.

But look at all the "I'm guessing..."

Paul

[penpal6]

Google does not reveal that, but experts say 70% for you and 30% for Google