What to do if Adwords slaps a domain?

GeorgR. · 05-30-2009, 09:16 AM

I am sometimes running into the problem that i create an offer on a domain i purchase, and sometimes it can happen i "screw up"...and the QS for that DOMAIN drops to "poor".

Now...the problem is that the whole domain is slapped this way and i cannot regenerate a better ad for the SAME domain since google "doesnt like the domain anymore".

If i get a new domain (or make a subdomain on one of my domains which google "still likes") then i get good quality score, for the SAME AD, KEYWORD, AD TEXT, SITE.

What can i do?

Should i just scrap the "slapped" domains? I still have grace period. But it irks me. I certainly dont want to pay $0.70/click and SLOWLY "improve" the domain's QS...i cant afford paying $0.70/click for some CPA offer which pays $1.50/sign-up.

What would you do?

g.

WarriorNY · 05-30-2009, 11:17 AM

You are going to have to scrap it I think. The QS will never come back up.

lansing · 05-30-2009, 11:41 AM

My experience is the same. Start again with a new domain.

bandonflyer · 05-30-2009, 11:48 AM

My partner was slapped twice in the past for building links too quickly and in too consistent of a fashion. Both times the slap was temporary and lasted about 3 months, then the site reappeared in the index.

I don't think you have to "scrap" it - but you might be waiting awhile. That's my experience.

Lucid · 05-30-2009, 01:13 PM

No need to scrap anything. Just improve your site and campaign. If you keep doing the same things, which is what you suggest by getting a new domain with the same copy and same campaign, you'll only get the same results.

ManAbout · 05-30-2009, 01:47 PM

Does it slap the entire domain or just your landing page? I have managed to improve my QS just by modifying the landing page. I don't see the need to scrap the domain..

Derek Pankaew · 05-30-2009, 02:48 PM

1) Is it a new domain? ie. Have you ran anything with it before? If you just upload your campaign and get a "poor" quality score, you can actually just delete your campaign, copy it to a new campaign, write more relevant ads and re-upload and it will give you a different quality score.

2) If it's not a new campaign and you have history - And it's not a good history - Then I'd say just scrap the domain and start over.

3) I'll often scrap an AdWords account if it gets too bad.

dburk · 05-30-2009, 04:11 PM

There is no need to drop the domain. You just need to fix the problem and launch a new campaign. Keep the budget low for the first few days while you establish a new CTR (1000 impressions). Then you can increase your budget and lower your Max bid as your quality score improves.

Oh, and try not to "screw up".

05-30-2009, 09:16 AM	#1
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 5,945 Blog Entries: 15 Thanks: 72 Thanked 870 Times in 578 Posts Social Networking	What to do if Adwords slaps a domain? I am sometimes running into the problem that i create an offer on a domain i purchase, and sometimes it can happen i "screw up"...and the QS for that DOMAIN drops to "poor". Now...the problem is that the whole domain is slapped this way and i cannot regenerate a better ad for the SAME domain since google "doesnt like the domain anymore". If i get a new domain (or make a subdomain on one of my domains which google "still likes") then i get good quality score, for the SAME AD, KEYWORD, AD TEXT, SITE. What can i do? Should i just scrap the "slapped" domains? I still have grace period. But it irks me. I certainly dont want to pay $0.70/click and SLOWLY "improve" the domain's QS...i cant afford paying $0.70/click for some CPA offer which pays $1.50/sign-up. What would you do? g.
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05-30-2009, 11:17 AM	#2
WarriorNY Active Warrior Join Date: May 2009 Posts: 33 Thanks: 0 Thanked 1 Time in 1 Post	Re: What to do if Adwords slaps a domain? You are going to have to scrap it I think. The QS will never come back up.

05-30-2009, 11:41 AM	#3
lansing Warrior Member Join Date: Dec 2008 Posts: 20 Thanks: 0 Thanked 0 Times in 0 Posts	Re: What to do if Adwords slaps a domain? My experience is the same. Start again with a new domain.

05-30-2009, 11:48 AM	#4
bandonflyer Warrior Member Join Date: May 2009 Posts: 20 Thanks: 1 Thanked 1 Time in 1 Post	Re: What to do if Adwords slaps a domain? My partner was slapped twice in the past for building links too quickly and in too consistent of a fashion. Both times the slap was temporary and lasted about 3 months, then the site reappeared in the index. I don't think you have to "scrap" it - but you might be waiting awhile. That's my experience.

05-30-2009, 01:13 PM	#5
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,094 Thanks: 10 Thanked 121 Times in 115 Posts	Re: What to do if Adwords slaps a domain? No need to scrap anything. Just improve your site and campaign. If you keep doing the same things, which is what you suggest by getting a new domain with the same copy and same campaign, you'll only get the same results.
	Learn to do PPC the right way.

05-30-2009, 01:47 PM	#6
ManAbout Active Warrior Join Date: Jan 2009 Posts: 90 Thanks: 3 Thanked 2 Times in 2 Posts	Re: What to do if Adwords slaps a domain? Does it slap the entire domain or just your landing page? I have managed to improve my QS just by modifying the landing page. I don't see the need to scrap the domain..

05-30-2009, 02:48 PM	#7
Derek Pankaew Yeeeee Haw! War Room Member Join Date: Sep 2006 Location: , , USA. Posts: 1,161 Thanks: 1 Thanked 213 Times in 66 Posts	Re: What to do if Adwords slaps a domain? 1) Is it a new domain? ie. Have you ran anything with it before? If you just upload your campaign and get a "poor" quality score, you can actually just delete your campaign, copy it to a new campaign, write more relevant ads and re-upload and it will give you a different quality score. 2) If it's not a new campaign and you have history - And it's not a good history - Then I'd say just scrap the domain and start over. 3) I'll often scrap an AdWords account if it gets too bad.

05-30-2009, 04:11 PM	#8
dburk Senior Warrior Member Join Date: Nov 2005 Location: Tampa, Florida Posts: 4,482 Thanks: 137 Thanked 641 Times in 553 Posts Contact Info	Re: What to do if Adwords slaps a domain? There is no need to drop the domain. You just need to fix the problem and launch a new campaign. Keep the budget low for the first few days while you establish a new CTR (1000 impressions). Then you can increase your budget and lower your Max bid as your quality score improves. Oh, and try not to "screw up".
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