If you pause an entire campaign, google get angry?

phil.wheatley · 06-08-2009, 10:50 AM

Hi Folks

If you pause an entire PPC campaign, will the campaign still perform as well when you unpause it in a few days? It's just a need to do this while I re-vamp a landing page. I did this a while ago and it seemed like the keywords didn't perform as well afterwards...but could be my imagination???

Cheers,
Phil

Intrepreneur · 06-08-2009, 11:01 AM

Mine does ok when I do that, the CPC goes back up gain tho.

phil.wheatley · 06-08-2009, 01:50 PM

Ah right, that's what I mean, so they seem to penalize you for pausing if the CPC goes up.

Star Riley · 06-08-2009, 11:39 PM

Quote:

Originally Posted by Intrepreneur

Mine does ok when I do that, the CPC goes back up gain tho.

Quote:

Originally Posted by ccmusicman

I don't think it's a "penalty". I think its just google resetting your quality score. No harm there, just do as you did before and you should be fine.

I've done this a couple of times and it only took a day to get back to where I was.

How am I going to be able to say something witty? Nothing much to add these guys are sharp and they both gave great advice.

I also recommend messing with yahoo once your campaign is going good again, I've heard really good things about the cost and value of replicating G in other Engines.

youtring · 06-08-2009, 11:46 PM

Hi friend I don't think google penalizes you. I think its just google resetting your quality score. No harm there, just do as you did before and you should be fine.

Kurt Henninger · 06-08-2009, 11:54 PM

Instead of pausing...use day parting or reduce your budget for the campaign down to $1 a day or so.

Pausing always has hurt me in the past......and i really really recommend NOT pausing on the content network, as your ads, and where they appear will have to be re-spidered by Google.

phil.wheatley · 06-09-2009, 02:10 AM

Ah, thanks Kurt.....DOH! Why didn't I think of lowering the daily cost! Ok, I'll do that until I get the landing page converting, then I can increase it again later. p.s I also heard that MSN is good, lower traffic but apparently converts really well.

tazsolmarketing · 06-09-2009, 10:14 AM

try also in yahoo it converts well.

06-08-2009, 10:50 AM	#1
phil.wheatley Advanced Tea Maker War Room Member Join Date: Jul 2008 Location: London, England (Know what I mean mate!) Posts: 873 Thanks: 160 Thanked 152 Times in 84 Posts Social Networking	If you pause an entire campaign, google get angry? Hi Folks If you pause an entire PPC campaign, will the campaign still perform as well when you unpause it in a few days? It's just a need to do this while I re-vamp a landing page. I did this a while ago and it seemed like the keywords didn't perform as well afterwards...but could be my imagination??? Cheers, Phil
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06-08-2009, 11:01 AM	#2
Intrepreneur I.C.Hope War Room Member Join Date: Apr 2009 Location: Northern Ireland Posts: 2,575 Thanks: 453 Thanked 243 Times in 191 Posts Contact Info	Re: If you pause an entire campaign, google get angry? Mine does ok when I do that, the CPC goes back up gain tho.
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06-08-2009, 01:50 PM	#3
phil.wheatley Advanced Tea Maker War Room Member Join Date: Jul 2008 Location: London, England (Know what I mean mate!) Posts: 873 Thanks: 160 Thanked 152 Times in 84 Posts Social Networking	Re: If you pause an entire campaign, google get angry? Ah right, that's what I mean, so they seem to penalize you for pausing if the CPC goes up.
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06-08-2009, 11:46 PM	#5
youtring Sarah Join Date: Apr 2009 Location: India Posts: 36 Thanks: 0 Thanked 0 Times in 0 Posts	Re: If you pause an entire campaign, google get angry? Hi friend I don't think google penalizes you. I think its just google resetting your quality score. No harm there, just do as you did before and you should be fine.
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06-08-2009, 11:54 PM	#6
Kurt Henninger HyperActive Warrior Join Date: Jun 2008 Location: , , . Posts: 138 Thanks: 7 Thanked 7 Times in 7 Posts Social Networking	Re: If you pause an entire campaign, google get angry? Instead of pausing...use day parting or reduce your budget for the campaign down to $1 a day or so. Pausing always has hurt me in the past......and i really really recommend NOT pausing on the content network, as your ads, and where they appear will have to be re-spidered by Google.
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06-09-2009, 02:10 AM	#7
phil.wheatley Advanced Tea Maker War Room Member Join Date: Jul 2008 Location: London, England (Know what I mean mate!) Posts: 873 Thanks: 160 Thanked 152 Times in 84 Posts Social Networking	Re: If you pause an entire campaign, google get angry? Ah, thanks Kurt.....DOH! Why didn't I think of lowering the daily cost! Ok, I'll do that until I get the landing page converting, then I can increase it again later. p.s I also heard that MSN is good, lower traffic but apparently converts really well.
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06-09-2009, 10:14 AM	#8
tazsolmarketing HyperActive Warrior Join Date: May 2009 Posts: 162 Thanks: 0 Thanked 7 Times in 5 Posts	Re: If you pause an entire campaign, google get angry? try also in yahoo it converts well.
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