Could you please critique my SEO, Thanks

5 replies
  • SEO
  • |
Hi All
I don't do seo or sites for a living, so I was wondering if anyone would mind telling me what I did right and wrong

thanks

Certifiedwire.com
#critique #seo
  • Profile picture of the author nik0
    Banned
    Very thin, I think you'lll have a hard time getting it ranked.

    And what's up with all those city's / area's on the bottom of each page, definitely not helpful, very spammy!

    Offpage SEO I can't comment on as it seems you haven't build any links yet.

    Advice:

    Create a category structure, go more in depth with posts about the different kind of cabling you do and interlink those posts as well as link them back to category and homepage.

    That way you create some structure!

    Get a professional design for your site, looks awful to me, but personal tastes differ of course.
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  • Profile picture of the author drastic
    like nik0 said, the design is awful.

    it reminds me of the early 90s when people just threw things together in tables.

    you need a professional look, and sometimes the few bucks you spend with a designer to give you a pro look is well worth it in the long run. you're building a brand, so make your brand look good.

    then worry about seo.
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  • Profile picture of the author a2hosting
    The design of your site aside, I say you have the SEO basics down including proper meta titles, naming your images and keywords in the URL. I'm a bit concerned with the "Area Served" portion at the bottom of each of your pages. That looks like some keyword stuffing to me.
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  • Profile picture of the author yukon
    Banned
    That's a really old domain (2002), with no backlinks.

    You've got an impressive local client list, you need to be schmoozing some backlinks from them. I guess the list is legit.
    • hxxp://www.certifiedwire.com/clients/

    Looks like your sitting on a goldmine of potential backlinks.
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  • Profile picture of the author RedShifted
    Thats the ugliest site I've ever seen before. New Jersey deserves much better.

    Your pages have very little real content. You also have duplicate content on nearly every page. I don't know why you're stuffing towns on the bottom of every page because thats not going to help you rank.

    If you write a page for each location (its tiresome but its what I do) then categorize them into a separate page called "locations", with everything organized neatly, that would be much better.

    And that would help bulk out the site with content, which will help it rank. Right now its very thin.

    TBPO, I'd redo the entire site. It looks terribly unprofessional.

    You need a much better design. You need to remove the black. All of my sites are white dominant. I've tested lots of different colors and people seem to like white the most. If I use colors I use 2 different colors max, and I use them very sparingly, like spices on food. So my sites are like 80-90% white and the colors just enhance the important parts like the menu, tabs, and what not.

    If I was you I'd spend a few hours looking at high ranking sites in your niche, and other related niches. You do not need some fancy site, and I try to avoid fancy sites, but you definitely need a more professional layout.

    Like on my home page I put my facebook, twitter, youtube, vimeo, etc. I put testimonials on the home page. I educate people about what we do, how we do it, why we do things the way we do. I have a clean organized flow. But at the same time I have enough compelling content to keep people on the site.

    Your site is kinda like "Hey, here we are. Now call us".

    And it has some confusing lines on it like "Whatever you call it, if your cabling isn't CERTIFIED.. what is it?"

    I have absolutely no idea what that means. If you're trying to say something or make a point, make your point and explain it. Educate and motivate your traffic towards an action. All that line does is confuse the crap out of me.

    SEO put aside, your site is the epitome of what copywriters try to avoid. Its all about you the business, and you don't seem to give the slightest bit of crap about your customers. That's just the impression I get when I look at it. It looks more like a poorly designed brochure, not a site.

    The only thing I can say I actually like about the site is the logo.
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