Can You Get In Trouble For Having A Company Name In A PPC Ad?

StevenSaliba · 06-15-2009, 09:35 AM

I was thinking of placing a ppc ad for the company called ACN. I found that the other ppc ads didn't have acn in the ad. They would try to hid it by showing: AC N, or changing it to ANC. What do you guys know about this?

tkalamba · 06-15-2009, 11:07 AM

you can bid on a branded term, but cannot show it in the copy from what I understand

Lucid · 06-15-2009, 01:48 PM

That's right. You can bid on any brand term you like. Some, but not all, you can have that name in your ad. The owner of that brand has to tell Google they don't want their brand appearing in ads. Happens all the time as companies become more aware of PPC advertising. All of a sudden, you get an email from Google saying your ad is now against the TOS.

By the way, I'm aware of ACN, my sister is into this MLM communications company. From what she tells me, they don't allow you to use PPC as a way of advertising.

06-15-2009, 09:35 AM	#1
StevenSaliba Entrepreneur From NYC Join Date: Feb 2009 Location: New York City Posts: 332 Thanks: 279 Thanked 25 Times in 21 Posts Social Networking	Can You Get In Trouble For Having A Company Name In A PPC Ad? I was thinking of placing a ppc ad for the company called ACN. I found that the other ppc ads didn't have acn in the ad. They would try to hid it by showing: AC N, or changing it to ANC. What do you guys know about this?
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06-15-2009, 11:07 AM	#2
tkalamba Warrior Member Join Date: Jun 2009 Location: Toronto Canada Posts: 14 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Can You Get In Trouble For Having A Company Name In A PPC Ad? you can bid on a branded term, but cannot show it in the copy from what I understand
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06-15-2009, 01:48 PM	#3
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,095 Thanks: 10 Thanked 121 Times in 115 Posts	Re: Can You Get In Trouble For Having A Company Name In A PPC Ad? That's right. You can bid on any brand term you like. Some, but not all, you can have that name in your ad. The owner of that brand has to tell Google they don't want their brand appearing in ads. Happens all the time as companies become more aware of PPC advertising. All of a sudden, you get an email from Google saying your ad is now against the TOS. By the way, I'm aware of ACN, my sister is into this MLM communications company. From what she tells me, they don't allow you to use PPC as a way of advertising.
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