I wonder what CTR he has...

GeorgR. · 06-16-2009, 01:43 AM

Go on google, and enter "Steven Wagenheim" (or my name, "Georg Rauh"

- now look at the ads on the right and refresh your browser a few times to see all ad variations this advertiser has.

There is some ads where he managed to use special chars like arrows and circles in his ads - which is odd since Adwords has such a strict policy. This must be some loophole.

Steven Wagenheim?

Θ Scam or The Real Deal?
The Truth Will Shock You! Θ
www.userreviewssomething.com

Steven Wagenheim?

• Honest Income Program a Scam?
The Truth Will Shock You! ↵
www.userreviewssomething.com

Anyone tried this in terms of CTR? I am 100% sure those ads are against any Adwords terms.

G.

Kevin Lam · 06-16-2009, 02:03 AM

I dunno. Steven is here in the forum, perhaps he can shed some light on it, but perhaps he'll want to keep the secret to himself.

GeorgR. · 06-16-2009, 04:18 AM

oh..no, its not steven's ads. Its some other marketer who uses known names as keywords for his ads.

Lucid · 06-16-2009, 07:47 AM

Using special characters like that is indeed against the terms. This advertiser will have his ads disapproved when a human reviewer gets to it. The only special characters that I know for sure are allowed are the TM (trademark) character and the copyright circled C character.

As for affecting CTR, this would attract the eye more to that ad, no question, so more people would actually read the ad. But the text also has to be compelling for dramatic CTR increases. I don't think these ads will do this, at least I wouldn't click on them and I can come up with something better. The ad still needs to be inviting to the reader for them to click on and no amount of trickery can do that.

crystyignat · 06-17-2009, 02:22 AM

Interesting. I doubt too that those chars increases the CTR rate. Even though I've noticed ads that were using bullets in the ad text on the first description line and on the second description line. So the ad would have appeared like the title with 2 bullets where there were to main benefits of the product. I have a feeling that is a good use of special chars and it did improve the CTR rate. But again, I think that's against Google Terms too.

06-16-2009, 01:43 AM	#1
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 5,933 Blog Entries: 15 Thanks: 72 Thanked 866 Times in 574 Posts Social Networking	I wonder what CTR he has... Go on google, and enter "Steven Wagenheim" (or my name, "Georg Rauh" - now look at the ads on the right and refresh your browser a few times to see all ad variations this advertiser has. There is some ads where he managed to use special chars like arrows and circles in his ads - which is odd since Adwords has such a strict policy. This must be some loophole. Steven Wagenheim? Θ Scam or The Real Deal? The Truth Will Shock You! Θ www.userreviewssomething.com Steven Wagenheim? • Honest Income Program a Scam? The Truth Will Shock You! ↵ www.userreviewssomething.com Anyone tried this in terms of CTR? I am 100% sure those ads are against any Adwords terms. G.
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06-16-2009, 02:03 AM	#2
Kevin Lam Dare To Dream War Room Member Join Date: Mar 2006 Location: Dallas, Texas, USA. Posts: 986 Blog Entries: 2 Thanks: 179 Thanked 229 Times in 154 Posts Social Networking	Re: I wonder what CTR he has... I dunno. Steven is here in the forum, perhaps he can shed some light on it, but perhaps he'll want to keep the secret to himself.
	Best Regards, Kevin Lam

06-16-2009, 04:18 AM	#3
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 5,933 Blog Entries: 15 Thanks: 72 Thanked 866 Times in 574 Posts Social Networking	Re: I wonder what CTR he has... oh..no, its not steven's ads. Its some other marketer who uses known names as keywords for his ads.
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06-16-2009, 07:47 AM	#4
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,094 Thanks: 10 Thanked 121 Times in 115 Posts	Re: I wonder what CTR he has... Using special characters like that is indeed against the terms. This advertiser will have his ads disapproved when a human reviewer gets to it. The only special characters that I know for sure are allowed are the TM (trademark) character and the copyright circled C character. As for affecting CTR, this would attract the eye more to that ad, no question, so more people would actually read the ad. But the text also has to be compelling for dramatic CTR increases. I don't think these ads will do this, at least I wouldn't click on them and I can come up with something better. The ad still needs to be inviting to the reader for them to click on and no amount of trickery can do that.
	Learn to do PPC the right way.

06-17-2009, 02:22 AM	#5
crystyignat Active Warrior Join Date: Feb 2008 Location: Iasi, Romania. Posts: 78 Thanks: 0 Thanked 2 Times in 2 Posts Contact Info	Re: I wonder what CTR he has... Interesting. I doubt too that those chars increases the CTR rate. Even though I've noticed ads that were using bullets in the ad text on the first description line and on the second description line. So the ad would have appeared like the title with 2 bullets where there were to main benefits of the product. I have a feeling that is a good use of special chars and it did improve the CTR rate. But again, I think that's against Google Terms too.