Google Adwords... How Many Keywords Per Ad-Group?

cpotts28 · 06-16-2009, 06:51 PM

I've been doing ad-words for just a short time now and just curious as to what some of your opinions are on how many keywords you use per ad-group? I've heard a few different scenarios some like just 1 or 2 and some seem to like about 250.

bluenetworx · 06-16-2009, 06:53 PM

never use 250, I don't know who told you that!! The less the better, I always put 1 keyword per adgroup, that way you can remain highly targeted and relevant your visitor.

if you are new at PPC I would highly recommend using tracking too, otherwise you are flying blind.

Hope that helps

YellowDot Software · 06-16-2009, 07:41 PM

Prosper202 is a very good free open source tracker, I'd look into that.

And yes, the fewer the better. Sometimes if they're almost the exact same keyword they should be in the same group.

lassitermarketing · 06-16-2009, 07:42 PM

One keyword per ad group (various match types) with 2 ads.

joelraitt · 06-16-2009, 07:45 PM

15 tops of highly related keywords, examples incude adding an 's' and miss spelled words. And yah, always always always test or you can not improve! Good luck!

AGSniper · 06-16-2009, 10:50 PM

It does not matter how many you have. Usually it will range anywhere from 0-50, but the main point is to have a common keyword that is included within all of them in order to get higher position and ranking.

Example Adgroup: Make money online

how to make money online
make money online tips
make money online strategies
make money online guides
etc etc etc...

Notice they all have the common terms "make money online" within them.

Another thing to do is use all 3 types of kw:

how to make money online
"how to make money online"
[how to make money online]

Agnel · 06-17-2009, 12:34 AM

Hi,

Add 1 or 2 keywords in the adwords. which are most important keywords only. added in the
google adwords

sylviawee · 06-17-2009, 02:27 AM

Hi,

use one or two keywords per ads group..
and don't use single word...

CBSnooper · 06-17-2009, 05:03 AM

I use one keyphrase per ad group, and ads targeted at the keyphrase.

And don't forget to split test ads, and tweak and tweak until your campaign is almost perfect!

Mike Morgan. · 06-17-2009, 07:26 AM

one keyword per adgroup is the most effcitive .

Mike

Lucid · 06-17-2009, 07:26 AM

This question comes up every week. I'm with Sniper on this one but we seem to be in the minority around here. You don't want 100s of keywords in a group simply for management as well as quality issues. 50 might be high, depends on the keywords, a dozen or so (of all match types) is very manageable. But having one-keyword groups would have its own management issues. Sniper's example is but one product. What if you have a dozen more? OK, there are software tools to easily build such campaigns but the huge number of groups makes my head spin. Most of them would get so few impressions, it would be hard to optimize due to lack of data. My two cents.

tkalamba · 06-17-2009, 08:35 AM

from what I understand, you should have a decent number of relevant keywords. Limiting yourself to 1 or 2 may not be the best option, but loading it with pointless keywords will hurt aswell. I would consider capping it at a max of 50, its more about quality and relevancy than quantity

Steven Carl Kelly · 06-17-2009, 08:48 AM

It matters very much how many keywords you have per ad group, and it is extremely important to have very, very few. I limit mine to 1-2 per ad group. Years ago I used to put in 10, 20, 30, 50, whatever (I never saw the reason to limit them) but now, in the wisdom gained from making mistakes, I understand the need and necessity of tightly limiting the number of keywords per ad group.

I'll start out with maybe 12 targeted keywords per campaign. I'll break those down into 1 or 2 keywords per group (very tightly related) and then create maybe 6-12 ads for each of those groups. So one campaign may have 100 or so different ads. That's the only way to do accurate performance testing and to maintain strict control over your ad distribution.

advertmore · 06-29-2009, 09:31 AM

Listing only 5 key phrases for 1 ad group... for all phrases keep getting:

<< Below first page bid
Rarely shown due to low quality score >>

Thoughts? Advice?

Thanks.

alxvallejo · 07-19-2011, 12:39 PM

Quote:

Originally Posted by advertmore

Listing only 5 key phrases for 1 ad group... for all phrases keep getting:

<< Below first page bid
Rarely shown due to low quality score >>

Thoughts? Advice?

Thanks.

Is your campaign geo-targeted? This happens to me when some locations aren't eligible for enough queries to be quantified.

06-16-2009, 06:51 PM	#1
cpotts28 Active Warrior Join Date: Jun 2009 Location: Ohio Posts: 41 Thanks: 0 Thanked 1 Time in 1 Post Contact Info	Google Adwords... How Many Keywords Per Ad-Group? I've been doing ad-words for just a short time now and just curious as to what some of your opinions are on how many keywords you use per ad-group? I've heard a few different scenarios some like just 1 or 2 and some seem to like about 250.

06-16-2009, 06:53 PM	#2
bluenetworx HyperActive Warrior War Room Member Join Date: May 2009 Posts: 199 Thanks: 10 Thanked 22 Times in 21 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? never use 250, I don't know who told you that!! The less the better, I always put 1 keyword per adgroup, that way you can remain highly targeted and relevant your visitor. if you are new at PPC I would highly recommend using tracking too, otherwise you are flying blind. Hope that helps

06-16-2009, 07:41 PM	#3
YellowDot Software We Do Service Right War Room Member Join Date: Dec 2008 Location: Philadelphia, PA Posts: 164 Thanks: 2 Thanked 13 Times in 12 Posts Contact Info	Re: Google Adwords... How Many Keywords Per Ad-Group? Prosper202 is a very good free open source tracker, I'd look into that. And yes, the fewer the better. Sometimes if they're almost the exact same keyword they should be in the same group.
	www.HumanRewriter.com - The Web's Only Source For 100% People Powered Content Solutions. My WSO: I'll Give You $5.00 Plus $43.50 In Bonuses To Try Human Rewriter Today

06-16-2009, 07:42 PM	#4
lassitermarketing Have Fun. Create Value. War Room Member Join Date: Nov 2006 Location: Denver, CO Posts: 232 Thanks: 4 Thanked 11 Times in 10 Posts Social Networking Contact Info	Re: Google Adwords... How Many Keywords Per Ad-Group? One keyword per ad group (various match types) with 2 ads.
	Susan Lyons http://www.NetCashMethod.com The exact blueprint system I used to create an information marketing business worth $1.3 million in 2 years.

06-16-2009, 07:45 PM	#5
joelraitt Master Warrior Join Date: May 2009 Location: Kelowna, BC Posts: 333 Thanks: 1 Thanked 84 Times in 40 Posts Social Networking	Re: Google Adwords... How Many Keywords Per Ad-Group? 15 tops of highly related keywords, examples incude adding an 's' and miss spelled words. And yah, always always always test or you can not improve! Good luck!
	Work smart, work hard, never give up. No Products, just straight up information about making money online. Get on the list at joelraitt.com

06-16-2009, 10:50 PM	#6
AGSniper Warrior Member Join Date: Jun 2009 Posts: 14 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? It does not matter how many you have. Usually it will range anywhere from 0-50, but the main point is to have a common keyword that is included within all of them in order to get higher position and ranking. Example Adgroup: Make money online how to make money online make money online tips make money online strategies make money online guides etc etc etc... Notice they all have the common terms "make money online" within them. Another thing to do is use all 3 types of kw: how to make money online "how to make money online" [how to make money online]

06-17-2009, 12:34 AM	#7
Agnel HyperActive Warrior Join Date: May 2009 Location: Newyork Posts: 114 Thanks: 1 Thanked 6 Times in 6 Posts Social Networking	Re: Google Adwords... How Many Keywords Per Ad-Group? Hi, Add 1 or 2 keywords in the adwords. which are most important keywords only. added in the google adwords
	Data Cleansing \| Data Cleansing Software \|Merge Purge\| Voiture occasion

06-17-2009, 02:27 AM	#8
sylviawee Warrior Member Join Date: Jun 2009 Posts: 5 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? Hi, use one or two keywords per ads group.. and don't use single word...
	My Instant Biz Make Money Online With 30 Days Free Trial

06-17-2009, 05:03 AM	#9
CBSnooper HyperActive Warrior War Room Member Join Date: May 2009 Location: Bradford, UK Posts: 204 Thanks: 17 Thanked 30 Times in 25 Posts Social Networking	Re: Google Adwords... How Many Keywords Per Ad-Group? I use one keyphrase per ad group, and ads targeted at the keyphrase. And don't forget to split test ads, and tweak and tweak until your campaign is almost perfect!
	Mike ~~~~ WPazaz - Amazon Wordpress Plugin CBSnooper - Take the hard work out of finding hot Clickbank products.

06-17-2009, 07:26 AM	#10
Mike Morgan. Senior Warrior Member War Room Member Join Date: Nov 2008 Posts: 2,688 Blog Entries: 42 Thanks: 569 Thanked 828 Times in 274 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? one keyword per adgroup is the most effcitive . Mike
	Copy The Exact Formula I Use to Make $150 Per Day With Amazon - Newbie Friendly ...

06-17-2009, 07:26 AM	#11
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? This question comes up every week. I'm with Sniper on this one but we seem to be in the minority around here. You don't want 100s of keywords in a group simply for management as well as quality issues. 50 might be high, depends on the keywords, a dozen or so (of all match types) is very manageable. But having one-keyword groups would have its own management issues. Sniper's example is but one product. What if you have a dozen more? OK, there are software tools to easily build such campaigns but the huge number of groups makes my head spin. Most of them would get so few impressions, it would be hard to optimize due to lack of data. My two cents.
	Adwords Management Services: Because Successful Campaigns Don't Happen by Accident

06-17-2009, 08:35 AM	#12
tkalamba Warrior Member Join Date: Jun 2009 Location: Toronto Canada Posts: 14 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking	Re: Google Adwords... How Many Keywords Per Ad-Group? from what I understand, you should have a decent number of relevant keywords. Limiting yourself to 1 or 2 may not be the best option, but loading it with pointless keywords will hurt aswell. I would consider capping it at a max of 50, its more about quality and relevancy than quantity
	- my blog - http://senecaem2.blogspot.com/ - online form generator - http://www.eformit.com/ perfect for contact forms and surveys

06-17-2009, 08:48 AM	#13
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 808 Times in 392 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? It matters very much how many keywords you have per ad group, and it is extremely important to have very, very few. I limit mine to 1-2 per ad group. Years ago I used to put in 10, 20, 30, 50, whatever (I never saw the reason to limit them) but now, in the wisdom gained from making mistakes, I understand the need and necessity of tightly limiting the number of keywords per ad group. I'll start out with maybe 12 targeted keywords per campaign. I'll break those down into 1 or 2 keywords per group (very tightly related) and then create maybe 6-12 ads for each of those groups. So one campaign may have 100 or so different ads. That's the only way to do accurate performance testing and to maintain strict control over your ad distribution.
	Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here FREE REPORT: Split Test Your Landing Pages the Easy Way

06-29-2009, 09:31 AM	#14
advertmore AdvertMore Join Date: Jun 2009 Posts: 1 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Google Adwords... How Many Keywords Per Ad-Group? Listing only 5 key phrases for 1 ad group... for all phrases keep getting: << Below first page bid Rarely shown due to low quality score >> Thoughts? Advice? Thanks.