Deleting bad performing keywords and adgroups in AdWords

GeorgR. · 06-21-2009, 10:15 AM

What's your magic CTR, when do you delete keywords or adgroups?

Wasn't it like 1.5% CTR - where people say to scrap everything below 1.5%?

Steven Carl Kelly · 06-21-2009, 10:36 AM

George:

For me, 1.5% is too low. If an ad isn't getting at LEAST 2.0%, I throw up more alternative ads until I find one that gets at least 2%.

bigcat1967 · 06-21-2009, 03:43 PM

I agree w/ Steven. 1.5% is a little to low. I would start adjusting a little. It takes a while to find out which ad gets a high ctr - but I think almost all SEO specialists have been through it.

Steven Carl Kelly · 06-21-2009, 05:43 PM

And really, 2.0% is my absolute bottom line. If an ad isn't getting 5.0% plus, then I'm actively testing new ads against those keywords until I find some that do get 5%.

Lucid · 06-21-2009, 05:54 PM

I wouldn't use absolute numbers but relative ones. Say below 50% of the group average. So if the group does 4%, when a keyword drops below 2%, it may mean it's time to put the keyword into its own group with its own ads. You also need enough impressions. I wouldn't delete the keyword if it was 0/10, that's just not enough data.

jlaw6402 · 06-21-2009, 08:11 PM

I agree with Steven Carl Kelly, a good range for me is 2-4%, anything below 2% means I am doing something wrong and should probably fix it. It's definitely a red flag when it's that low. Don't forget, your traffic levels also comes into play when you're delving in your stats.

GeorgR. · 06-22-2009, 03:03 AM

thanks...some good advice here!

06-21-2009, 10:15 AM	#1
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 6,061 Blog Entries: 16 Thanks: 72 Thanked 915 Times in 602 Posts Social Networking	Deleting bad performing keywords and adgroups in AdWords What's your magic CTR, when do you delete keywords or adgroups? Wasn't it like 1.5% CTR - where people say to scrap everything below 1.5%?
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06-21-2009, 10:36 AM	#2
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 808 Times in 392 Posts	Re: Deleting bad performing keywords and adgroups in AdWords George: For me, 1.5% is too low. If an ad isn't getting at LEAST 2.0%, I throw up more alternative ads until I find one that gets at least 2%.
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06-21-2009, 03:43 PM	#3
bigcat1967 Senior Warrior Member Join Date: May 2009 Posts: 1,259 Thanks: 21 Thanked 54 Times in 52 Posts	Re: Deleting bad performing keywords and adgroups in AdWords I agree w/ Steven. 1.5% is a little to low. I would start adjusting a little. It takes a while to find out which ad gets a high ctr - but I think almost all SEO specialists have been through it.
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06-21-2009, 05:43 PM	#4
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 808 Times in 392 Posts	Re: Deleting bad performing keywords and adgroups in AdWords And really, 2.0% is my absolute bottom line. If an ad isn't getting 5.0% plus, then I'm actively testing new ads against those keywords until I find some that do get 5%.
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06-21-2009, 05:54 PM	#5
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,143 Thanks: 11 Thanked 129 Times in 121 Posts	Re: Deleting bad performing keywords and adgroups in AdWords I wouldn't use absolute numbers but relative ones. Say below 50% of the group average. So if the group does 4%, when a keyword drops below 2%, it may mean it's time to put the keyword into its own group with its own ads. You also need enough impressions. I wouldn't delete the keyword if it was 0/10, that's just not enough data.
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06-21-2009, 08:11 PM	#6
jlaw6402 Warrior Member Join Date: Jun 2009 Posts: 29 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Deleting bad performing keywords and adgroups in AdWords I agree with Steven Carl Kelly, a good range for me is 2-4%, anything below 2% means I am doing something wrong and should probably fix it. It's definitely a red flag when it's that low. Don't forget, your traffic levels also comes into play when you're delving in your stats.

06-22-2009, 03:03 AM	#7
GeorgR. Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Earth Posts: 6,061 Blog Entries: 16 Thanks: 72 Thanked 915 Times in 602 Posts Social Networking	Re: Deleting bad performing keywords and adgroups in AdWords thanks...some good advice here!
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