Any Advice for Adwords Content Network

ha_squared · 06-22-2009, 04:02 PM

I'm thinking about using the adwords content network to market my product. It's obvious the content network is used to take advantage of low cpc, but the trade off is less traffic and less conversions?

Is it more, less, or equally difficult to get keywords in the content network with high traffic?

I feel like I'm not making sense, but here's my thought process...

I'm not using the content network to directly convert sales. I'm looking to utilize it to build a list relatively cheaply. I just want opt-ins, not sales. So I'm looking to the content network for quick traffic and opt-ins I can control based on how much I want to spend.

Am I going in the right direction? Is the content network worth my time? Is it effective for you? Any advice you can offer?

Lucid · 06-22-2009, 05:53 PM

Using the content network is so much different than the search network. I can't really advise you without knowing details.

Couple of assumptions you made I want to correct. Your CPC may or may not be lower. You may or may not get more traffic. Your conversions may or may not be higher.

By the way, you don't "get keywords" in the content network. There are two ways to use the content network. First, bid on keywords just like the search network and Google will find pages that display Adwords that are appropriate for those keywords. What they do is "theme" your keywords and find pages with that theme. Obviously, the more sites matching your theme, the greater chance of exposure. However, you'll get lots of crappy sites which have nothing to do with your theme. As you find them, you can specify to not display your ads on them.

The second way is to target specific sites and pages. I prefer this way but you could use the first method to find those sites. Check them out and build a good site-targeted campaign.

You should also separate each campaign and not lump all in one. That is, have one search-only campaign, one keyword campaign for the content network and one site-targeted campaign.

I'd suggest starting with a search campaign and optimize it. Note however that ads that work well in search do not necessarily work as well in the content network. But at least it's a good place to start.

Azlan.MY · 07-14-2009, 05:38 PM

i made good conversion with Google content network. My method - collect as many visitors emails as I can.

Deliver good content and it should convert.

ChrisBa · 07-14-2009, 06:33 PM

The content network is different than the search - there's no real use trying to compare them..

For the content your ads are going to need to stand out, as the user is not searching for your product/service - they are reading a page and your ads are on that page - so the more your ads stand-out in a positive way - the better chance you have on getting visitors..

Thumoney · 07-15-2009, 08:47 PM

As Lucid said, the content network operates on a keyword-theme basis. So you take 10-30 keywords that are related to your ad/offer and the content network will find related pages with adsense.

I found the key is also to get a maximum high CTR. So that is your goal if you have targeted with the right theme of keywords.
You can also use display-ads. If you make them "click-likely" I found that to be one of the best things to do. As ChrisBa said, your ads have to stand out, the CTR must be high to get impressions constantely (otherwise you will be "tested" and get some impressions and then the campaign will run out).

There is a whole agenda of things you can do to optimize: 1. select the best placements (with highest CTR/Conversions) by making a placement report and put them into an own campaign. 2. If you really have found a good combo of ads / placements you can bid on CPM basis per 1,000 impressions and raise your ROI if you have a good CTR.

Tripti_LPM · 07-16-2009, 02:08 AM

I believe Google content network can be used as a great tool for branding.The good thing to add here is CPC’s on the content network are really low and you don’t pay anything for impressions, so its free branding in a way.

In fact if you use video ads you don’t pay anything for a video impression(somebody seeing that video), you pay only when somebody clicks the URL in the video and goes to your site.

06-22-2009, 04:02 PM	#1
ha_squared HyperActive Warrior Join Date: Jun 2009 Posts: 105 Thanks: 6 Thanked 0 Times in 0 Posts	Any Advice for Adwords Content Network I'm thinking about using the adwords content network to market my product. It's obvious the content network is used to take advantage of low cpc, but the trade off is less traffic and less conversions? Is it more, less, or equally difficult to get keywords in the content network with high traffic? I feel like I'm not making sense, but here's my thought process... I'm not using the content network to directly convert sales. I'm looking to utilize it to build a list relatively cheaply. I just want opt-ins, not sales. So I'm looking to the content network for quick traffic and opt-ins I can control based on how much I want to spend. Am I going in the right direction? Is the content network worth my time? Is it effective for you? Any advice you can offer?

06-22-2009, 05:53 PM	#2
Lucid Senior Warrior Member Join Date: May 2009 Posts: 1,094 Thanks: 10 Thanked 121 Times in 115 Posts	Re: Any Advice for Adwords Content Network Using the content network is so much different than the search network. I can't really advise you without knowing details. Couple of assumptions you made I want to correct. Your CPC may or may not be lower. You may or may not get more traffic. Your conversions may or may not be higher. By the way, you don't "get keywords" in the content network. There are two ways to use the content network. First, bid on keywords just like the search network and Google will find pages that display Adwords that are appropriate for those keywords. What they do is "theme" your keywords and find pages with that theme. Obviously, the more sites matching your theme, the greater chance of exposure. However, you'll get lots of crappy sites which have nothing to do with your theme. As you find them, you can specify to not display your ads on them. The second way is to target specific sites and pages. I prefer this way but you could use the first method to find those sites. Check them out and build a good site-targeted campaign. You should also separate each campaign and not lump all in one. That is, have one search-only campaign, one keyword campaign for the content network and one site-targeted campaign. I'd suggest starting with a search campaign and optimize it. Note however that ads that work well in search do not necessarily work as well in the content network. But at least it's a good place to start.
	Learn to do PPC the right way.

07-14-2009, 05:38 PM	#3
Azlan.MY HyperActive Warrior Join Date: May 2009 Location: Terengganu, Malaysia Posts: 178 Thanks: 38 Thanked 33 Times in 19 Posts	Re: Any Advice for Adwords Content Network i made good conversion with Google content network. My method - collect as many visitors emails as I can. Deliver good content and it should convert.

07-14-2009, 06:33 PM	#4
ChrisBa Senior Warrior Member Join Date: Jun 2008 Posts: 3,777 Thanks: 9 Thanked 468 Times in 370 Posts Social Networking	Re: Any Advice for Adwords Content Network The content network is different than the search - there's no real use trying to compare them.. For the content your ads are going to need to stand out, as the user is not searching for your product/service - they are reading a page and your ads are on that page - so the more your ads stand-out in a positive way - the better chance you have on getting visitors..
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07-15-2009, 08:47 PM	#5
Thumoney Active Warrior Join Date: Jul 2009 Location: Germany Posts: 67 Thanks: 3 Thanked 4 Times in 4 Posts Social Networking Contact Info	Re: Any Advice for Adwords Content Network As Lucid said, the content network operates on a keyword-theme basis. So you take 10-30 keywords that are related to your ad/offer and the content network will find related pages with adsense. I found the key is also to get a maximum high CTR. So that is your goal if you have targeted with the right theme of keywords. You can also use display-ads. If you make them "click-likely" I found that to be one of the best things to do. As ChrisBa said, your ads have to stand out, the CTR must be high to get impressions constantely (otherwise you will be "tested" and get some impressions and then the campaign will run out). There is a whole agenda of things you can do to optimize: 1. select the best placements (with highest CTR/Conversions) by making a placement report and put them into an own campaign. 2. If you really have found a good combo of ads / placements you can bid on CPM basis per 1,000 impressions and raise your ROI if you have a good CTR.
	Thumoney.com - Master Affiliate Marketing with PPC - incl. the Thumoney Insider Mailing List

07-16-2009, 02:08 AM	#6
Tripti_LPM Active Warrior Join Date: Mar 2009 Posts: 31 Blog Entries: 2 Thanks: 0 Thanked 0 Times in 0 Posts Contact Info	Re: Any Advice for Adwords Content Network I believe Google content network can be used as a great tool for branding.The good thing to add here is CPC’s on the content network are really low and you don’t pay anything for impressions, so its free branding in a way. In fact if you use video ads you don’t pay anything for a video impression(somebody seeing that video), you pay only when somebody clicks the URL in the video and goes to your site.
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