Google Quality Score. Exact Details For Website

[Brian_Mahaffey]

OK back to the google quality score for your website and adwords.

We all know about having a privacy policy, the keywords should match your landing page and website (another little known one is having a sitemap.xml file) but there are still some skeltons in the closet about this.

I have read just about everything I could get my hands on about this but one thing no one ever mentions is exactly how many pages your website should have to get a good google adwords quality score.

So if I want to test a bunch of different niche websites just how many pages should I put up to make sure I get a good google quality score?

4 3-500 word pages, 7 300 word pages??

Anyone have any idea about this one?
Thanks!

[Easy Cash]

From my experience it doesn't really matter - the only page that seems to matter is the landing page.

Others may have other experience but this is what I have found.

[Brian_Mahaffey]

I used to think it was "just" the landing page myself, but I have read documentation (and I even think from google), that stated it was the quality of the landing page AND the rest of the website, but looking over the google website I actually do not see this.


What is 'Quality Score' and how is it calculated?

Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad text and to a user's search query.

About Quality Score

Quality Score influences your ads' position on Google and the Google Network. It also partly determines your keywords' minimum bids. In general, the higher your Quality Score, the better your ad position and the lower your minimum bids.

Quality Score helps ensure that only the most relevant ads appear to users on Google and the Google Network. The AdWords system works best for everybody—advertisers, users, publishers, and Google too—when the ads we display match our users' needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, and bring you the most success.

Quality Score Formulas

The formula behind Quality Score varies depending on whether it's calculating minimum bids or assigning ad position. It also varies based on whether it's affecting a keyword-targeted ad on the search network, a keyword-targeted ad on the content network, or a placement-targeted ad.

While we continue to refine our Quality Score formulas, the core components remain more or less the same. Below you'll find a breakdown of each type of Quality Score.

For calculating a keyword's minimum bid:

* The keyword's historical clickthrough rate (CTR) on Google; CTR on the Google Network is not considered
* The relevance of the keyword to the ads in its ad group
* The quality of your landing page
* Your account history, which is measured by the CTR of all the ads and keywords in your account
* The historical CTR of the display URLs in the ad group
* Other relevance factors

For calculating a keyword-targeted ad's position on a search result page:

* The historical CTR of the ad, the ad's display URL, and the matched keyword on Google; CTR on the Google Network is not considered
* The relevance of the keyword and ad to the search query
* Your account history, which is measured by the CTR of all the ads and keywords in your account
* Other relevance factors

For calculating a keyword-targeted ad's eligibility to appear on a particular content site, as well as the ad's position on that site:

* The ad's past performance on this and similar sites
* The relevance of the ads and keywords in the ad group to the site
* The quality of your landing page
* Other relevance factors

The Quality Score for determining if a placement-targeted ad will appear on a particular site depends on the campaign's bidding option:

* If the campaign uses cost-per-thousand-impressions (CPM) bidding:
o The quality of your landing page
* If the campaign uses cost-per-click (CPC) bidding:
o The historical CTR of the ad on this and similar sites
o The quality of your landing page

Learn how to view and improve your keywords' Quality Scores.

[dburk]

Hi Brian,

You are correct in your assertion that Google is looking at the quantity of content that is relevant to your keyword and ad text. A lot of folks have been suffering from low quality scores when they use a squeeze page that does not have much content and does not link to other pages with relevant content.

Here's a tip: You can have a single page with very little content, add a privacy and TOS and one single link to another site with lots of relevant content and you will be golden.

[Michael T.]

Originally Posted by Brian_Mahaffey

OK back to the google quality score for your website and adwords.

We all know about having a privacy policy, the keywords should match your landing page and website (another little known one is having a sitemap.xml file) but there are still some skeltons in the closet about this.

I have read just about everything I could get my hands on about this but one thing no one ever mentions is exactly how many pages your website should have to get a good google adwords quality score.

So if I want to test a bunch of different niche websites just how many pages should I put up to make sure I get a good google quality score?

4 3-500 word pages, 7 300 word pages??

Anyone have any idea about this one?
Thanks!

It really does not matter.

The QS is only for your landing page,not for the rest of your website.

Here are a few things that you should do to get a better QS for your landing page.

-Create a "privacy policy" and "contact us" pages

-Don't clock poorly your affiliate links on your landing page.Clock them with a phh script or even better get your affiliate link on a another page of your minisite.

-Don't use adsense on your landing page.

-Don't link to an another domain from your landing page.

[dburk]

Hi Michael,

I have to disagree with you in regard to links to other pages. I have done test that clearly show that quality score and minimum bids can definitely be affected by links to other content on your site.

While testing squeeze pages with low quality scores we were able to improve them simply by linking to more pages with relevant content. What was really interesting was we achieved the highest scores and lowest minimum bids when we linked to external content (as in wikipedia).

Don't take my word for it, test it yourself.