Not Getting the Traffic which I expected from the particular Keyword

[seodragon]

This is the keyword for which my website is ranking in Google Top 10: "Testosterone Therapy" Its Monthly Searches are: 22, 200

By looking at this i should be getting at least 700 visitors per day but i am not getting even 100 Visitors per day.

Why is that ?

Not only for this keyword but my site is also appearing for two more keywords in top 10 and their monthly searches are 6000 and 5000. Even after combing these i am not getting much traffic as i expected from these keywords???

[Li Weng]

You've been LIED to by the keyword stats...
given that you're no.1 for those keywords

[Steven Carl Kelly]

Ok, first:

If there are actually 22,000 searches per month on your keyword and you're only in the TOP 10 of Google (not #1 overall, you say "top 10") then you'll get nowhere NEAR 700 visitors per day. In fact, even if you were #1 overall you wouldn't get 700 visitors per day. Not even close.

Now second:

Where are you getting that monthly search count from? If you're getting it from the Google KW Tool, then the number they are providing you is way, way too high for organic search. Is it exact or broad match count?

I have developed a formula which I teach all of my students, and so far it has been pretty good at providing a more useful number. I have shared this formula here before, and it goes like this:

1. Take the exact match search count from the KW tool.
2. Divide that by 5.
3. Divide that number by 30 for the daily search count.
4. If you're ranked number one in Google, divide that number by 2.

That will give you the expected daily visitor count.

So if you are using exact match and 22,000 is the monthly count:

22,000 / 5 = 4,400
4,400 / 30 = 147 daily
147 / 2 = 73 visitors per day if you are #1 in Google, less if you rank lower than #1

[masbudz]

I learnt something from you Steven, I'll try your techniques. Thanks..

[seodragon]

Originally Posted by Steven Carl Kelly

Ok, first:

If there are actually 22,000 searches per month on your keyword and you're only in the TOP 10 of Google (not #1 overall, you say "top 10") then you'll get nowhere NEAR 700 visitors per day. In fact, even if you were #1 overall you wouldn't get 700 visitors per day. Not even close.

Now second:

Where are you getting that monthly search count from? If you're getting it from the Google KW Tool, then the number they are providing you is way, way too high for organic search. Is it exact or broad match count?

I have developed a formula which I teach all of my students, and so far it has been pretty good at providing a more useful number. I have shared this formula here before, and it goes like this:

1. Take the exact match search count from the KW tool.
2. Divide that by 5.
3. Divide that number by 30 for the daily search count.
4. If you're ranked number one in Google, divide that number by 2.

That will give you the expected daily visitor count.

So if you are using exact match and 22,000 is the monthly count:

22,000 / 5 = 4,400
4,400 / 30 = 147 daily
147 / 2 = 73 visitors per day if you are #1 in Google, less if you rank lower than #1

Great Technique Man. If i follow your formula than i am getting almost exact traffic as predicted by your above mentioned formula.

Means i need to be on Google Top 5 to get the most amount of the traffic ???

What is Difference between "Borad" and "Exact" in Google adword keyword Tool????

Exact Option: Does it tells that the searches performed in google by typing [testosterone therapy] (keyword enclosed in brackets)

And Broad option tells the searches performed in google by typing only testosterone therapy (without enclosing brackets)

What you Say ???

[Jenie0109]

you can also act up...put your site on twitter and facebook....

[Steven Carl Kelly]

Originally Posted by seodragon

Great Technique Man. If i follow your formula than i am getting almost exact traffic as predicted by your above mentioned formula.

Thanks, it has proven pretty reliable, especially considering we're working with wonky numbers from Google since they don't publish the actual search counts.

Originally Posted by seodragon

Means i need to be on Google Top 5 to get the most amount of the traffic ???

The higher you're ranked, the more traffic you'll get. Yes, you should try for a top-5 placement in Google.

Originally Posted by seodragon

What is Difference between "Borad" and "Exact" in Google adword keyword Tool????

Exact Option: Does it tells that the searches performed in google by typing [testosterone therapy] (keyword enclosed in brackets)

And Broad option tells the searches performed in google by typing only testosterone therapy (without enclosing brackets)

Yes. Choosing "exact" from the drop-down box shows only those search counts for keywords exactly as you typed them. So if your page is focusing on testosterone therapy then you want searches for that exact term.

It doesn't mean that the searchers typed in the brackets, it just means the searchers only typed those two words: testosterone therapy.

Broad search means those two words, testosterone or therapy, appeared in the search terms anywhere. Like someone may have searched for: i have too much testosterone and i need therapy because it is driving me crazy

[Da Jules]

Originally Posted by Steven Carl Kelly

So if you are using exact match and 22,000 is the monthly count:

22,000 / 5 = 4,400
4,400 / 30 = 147 daily
147 / 2 = 73 visitors per day if you are #1 in Google, less if you rank lower than #1

So, any formula for ranks 2,3,4,and 5? Is there a correlative pattern with the top five?

Thoughts?

[__internet__]

I just checked the keyword testosterone therapy, and it only gets 7,361 searches per month which is not what you stated. Also, the number one search positions gets 42% of the traffic. If you aren't number one for the term, you probably aren't going to get much traffic.

[ricardo.rodriguez80]

Originally Posted by __internet__

I just checked the keyword testosterone therapy, and it only gets 7,361 searches per month which is not what you stated. Also, the number one search positions gets 42% of the traffic. If you aren't number one for the term, you probably aren't going to get much traffic.

Hi __internet__, how are you able to determine that the number one search positions get 42% of the traffic? Thanks.

[Steven Carl Kelly]

Originally Posted by __internet__

Also, the number one search positions gets 42% of the traffic.

I wouldn't count on that number at all. Despite the "chart" which shows that, I can argue that the chart is incorrect. Here's the chart:



Now, here's a chart with a differing stat:



I contend that actual click-through rate on the top listings in Google cannot be accurately forecast at 42% because a LOT of the decision where to click depends on how the listings are worded. In addition, in early 2008 Google's Avinash Kaushik stated that 14% of Google clicks are on paid search ad and 86% of clicks are on organic search results.

Just something to think about when throwing around numbers.

[webmatic]

That was for sure a great technique and effective as well but can you please tell me on what criteria you are dividing it by 5 and 30? 30 must be days in a month or something else? Also if we are ranked on second page of google then what should i divide it with?
Thanks
Webmatic

Originally Posted by Steven Carl Kelly

Ok, first:

If there are actually 22,000 searches per month on your keyword and you're only in the TOP 10 of Google (not #1 overall, you say "top 10") then you'll get nowhere NEAR 700 visitors per day. In fact, even if you were #1 overall you wouldn't get 700 visitors per day. Not even close.

Now second:

Where are you getting that monthly search count from? If you're getting it from the Google KW Tool, then the number they are providing you is way, way too high for organic search. Is it exact or broad match count?

I have developed a formula which I teach all of my students, and so far it has been pretty good at providing a more useful number. I have shared this formula here before, and it goes like this:

1. Take the exact match search count from the KW tool.
2. Divide that by 5.
3. Divide that number by 30 for the daily search count.
4. If you're ranked number one in Google, divide that number by 2.

That will give you the expected daily visitor count.

So if you are using exact match and 22,000 is the monthly count:

22,000 / 5 = 4,400
4,400 / 30 = 147 daily
147 / 2 = 73 visitors per day if you are #1 in Google, less if you rank lower than #1

[Steven Carl Kelly]

Originally Posted by webmatic

That was for sure a great technique and effective as well but can you please tell me on what criteria you are dividing it by 5 and 30? 30 must be days in a month or something else? Also if we are ranked on second page of google then what should i divide it with?

30 is days, for daily traffic. If you care about monthly instead of daily, you don't need to divide by 30. The "5" comes from years of experience. I know for a fact that the Google KW Tool search counts:

1) Are approximate and not exact.
2) Include things OTHER than just searches in Google.

The "5" in the formula takes care of all of that. I can't say it is based on hard numbers, but it is based on tracking over years of time, testing, and on the experiences of myself and many of my students.

[Steven Carl Kelly]

Oh, and if you're on page two, where it says "divide by 2" you should probably divide by about 25 or 30. Page one in Google or bust.

[Easy Cash]

The Google keyword tool 'numbers' are numbers that are meant for people doing research into PPC traffic.

The numbers shown have very little to do with what people actually search on using Google.com.

[Saidar]

Originally Posted by Easy Cash

The Google keyword tool 'numbers' are numbers that are meant for people doing research into PPC traffic.

The numbers shown have very little to do with what people actually search on using Google.com.

That is indeed very sad, at least we can get some sort of indication for what people search for using the tool

[Kickstartpeter]

Social media is a strong force...good luck





Professional SEO Company | San francisco SEO Company | SEO Expert San Francisco

[JamesLC]

Most of the posts above give a good outline of what to expect, that is you will never get anywhere near the numbers shown in search volume tools.

I think the charts as such are a good guideline however it completely depends on the competitive space and the particular keyword set. Sometimes you will find position 2 or 3 getting more traffic than position one and conversions can also be higher in slightly lower organic positions, the most important thing is to be within eyeshot of the top of the first page.

It all depends on the individual makeup of the SERP and the call to action you are presenting the user with as well as factors such as whether or not there is a major brand on the page organically and in PPC as this can greatly influence which link users will click on, including whether or not you also advertise in the PPC space as it has a multiplier effect.

Cheers,
James

[Drikus Botha]

Hey, I find this very interesting because I also came to the conclusion that some of the search amounts and the actual stats doesn't make sense. I'm definitely going to look into this formula of yours. It might just change my mind on a lot of my keywords. Thanks

[jitterbug978]

well i definately learned a new strategy when using the google kw tool... thanks

[Kickstartpeter]

Call to action meaning a great meta description and page title targeting the keyword on the serp page.





San Francisco SEO Company |Professional SEO Company | SEO Expert

[jakesellers]

Top 10 pulls traffic if it's one of those search terms where your site is what people are really looking for when they search for it. For example, people searching for "dragon kite" probably already have a rough idea of what they are, if you're on the top 10 for where you can buy a dragon kite people who want to buy one will tend to skip the 9 with the description and history of same. In your case you're up against the mayo clinic, webmd and askmen...I don't think many people are scrolling down.

[visagoo]

Originally Posted by Steven Carl Kelly

Ok, first:

If there are actually 22,000 searches per month on your keyword and you're only in the TOP 10 of Google (not #1 overall, you say "top 10") then you'll get nowhere NEAR 700 visitors per day. In fact, even if you were #1 overall you wouldn't get 700 visitors per day. Not even close.

Now second:

Where are you getting that monthly search count from? If you're getting it from the Google KW Tool, then the number they are providing you is way, way too high for organic search. Is it exact or broad match count?

I have developed a formula which I teach all of my students, and so far it has been pretty good at providing a more useful number. I have shared this formula here before, and it goes like this:

1. Take the exact match search count from the KW tool.
2. Divide that by 5.
3. Divide that number by 30 for the daily search count.
4. If you're ranked number one in Google, divide that number by 2.

That will give you the expected daily visitor count.

So if you are using exact match and 22,000 is the monthly count:

22,000 / 5 = 4,400
4,400 / 30 = 147 daily
147 / 2 = 73 visitors per day if you are #1 in Google, less if you rank lower than #1

Thanks Man, I see why traffic less than thought.

[terryd]

I would estimate that your only getting around 60 visitors a day if your in the top spot?