Are Adword Title Dynamic?

Big Al · 07-01-2009, 06:12 PM

Hi Guys

I've run a few campaigns and had no changes to my ad title, text lines or URL. Now I'm having someone tell me that the headline is dynamic.

I've not experienced this but this offline company that's pitching to me to run the PPC and says that the title is dynamic and Google can change it.

Any news on this (or a point in the right direction)?

Thanks

Alan

Lucid · 07-01-2009, 07:04 PM

You can do what's called DKI - Dynamic Keyword Insertion. You can use it on any line in your ad but it is meant primarily for your title.

{keyword: default Text}

Adwords will use your keyword (not the search term used) and insert it into your ad. If the keyword creates a line that is too long, the default text is used instead.

rdxsumo · 07-01-2009, 07:45 PM

{keyword:any text of your choice}

Use it title or your description to attract eye balls.

Regards

dzoaffiliate · 09-02-2009, 05:54 AM

There's a lot more to understand about DKI - Google ADWords and MS AdCenter handle them slightly differently. I have detailed explanantion on this and also a video

Dynamic Keyword Insertion Explained! Video

07-01-2009, 06:12 PM	#1
Big Al The Simple One War Room Member Join Date: Apr 2008 Location: South East, United Kingdom. Posts: 101 Blog Entries: 1 Thanks: 25 Thanked 7 Times in 3 Posts	Are Adword Title Dynamic? Hi Guys I've run a few campaigns and had no changes to my ad title, text lines or URL. Now I'm having someone tell me that the headline is dynamic. I've not experienced this but this offline company that's pitching to me to run the PPC and says that the title is dynamic and Google can change it. Any news on this (or a point in the right direction)? Thanks Alan

07-01-2009, 07:04 PM	#2
Lucid HyperActive Warrior Join Date: May 2009 Posts: 413 Thanks: 8 Thanked 37 Times in 34 Posts	Re: Are Adword Title Dynamic? You can do what's called DKI - Dynamic Keyword Insertion. You can use it on any line in your ad but it is meant primarily for your title. {keyword: default Text} Adwords will use your keyword (not the search term used) and insert it into your ad. If the keyword creates a line that is too long, the default text is used instead.
	Create high click rate, high conversion rate PPC campaigns Google Adwords Management: Catch More Flies in Your Web

07-01-2009, 07:45 PM	#3
rdxsumo Warrior Member Join Date: Jun 2009 Posts: 16 Thanks: 0 Thanked 1 Time in 1 Post	Re: Are Adword Title Dynamic? {keyword:any text of your choice} Use it title or your description to attract eye balls. Regards
	[B]I like snuggie blanket with sleeves \| strap perfect \| as seen on tv infomercial products \| Perfect Brownie Baking Pan

09-02-2009, 05:54 AM	#4
dzoaffiliate HyperActive Warrior War Room Member Join Date: Feb 2009 Posts: 240 Thanks: 9 Thanked 12 Times in 12 Posts	Re: Are Adword Title Dynamic? There's a lot more to understand about DKI - Google ADWords and MS AdCenter handle them slightly differently. I have detailed explanantion on this and also a video Dynamic Keyword Insertion Explained! Video
	Keyword Rich Domain Finder - PPC Domain Hound PPC KeyWord Toolz! Rapid Adwords Campaigns! Generate Keywords that can cost only 5 cents! - PPC Keyword Genie!