Isn't it important what competition you get without quotes too?

Superior Content Creation · 07-03-2009, 12:42 AM

I understand why it is more valuable to check the Google competitions in quotes, but wouldn't it be helpful to check your keyword strings BOTH with quotes and without quotes? Afterall, most internet surfers are not going to be using quotes when they do their searches.

For instance, I would imagine when googling a keyword string without quotes, there are some popular sites that would rise up through the ranks even if the search term wasn't worded exactly the same. Am I missing something, or shouldn't both checks factor in?

Cerberus · 07-03-2009, 03:01 AM

Yes both are important.

With quotes because it tell how many people are targeting that phrase, on purpose or not.

Without, like you say, because most search without. You want to see what they see and why those site rank well.

Evita · 07-03-2009, 04:15 AM

Yup, I do the same. Check with and without quotes.

Evita

Steven Carl Kelly · 07-03-2009, 06:06 AM

People need to really understand the whole "quotes or no quotes" thing. We all know that regular searchers don't typically use quotes. Do your keyword search in Google to get an idea of how many other pages are focusing on those keywords. Make a note of that, then...

throw that information away.

The search in quotes is interesting, but not really all that useful. Personally, if I'm interested in which pages are actually "targeting" a set of keywords, I find an "allintitle" search more relevant.

Now do a search in Google for your keywords WITHOUT quotes. Pay attention to the top 10 sites that come up in the Google results. Make a note of that, then...

realize you are now looking at your REAL competition.

The fact is, if you're not looking to land on the first page of Google without quotes, then (generally speaking) you're not approaching your SEO process correctly. Once you do your search -- without quotes -- then you need to determine whether or not you can "beat" those ten listings. If you can't, then you should probably consider a different set of keywords.

I don't care if 100 pages come up for a search in quotes or 100,000,000 pages come up for a search in quotes. The fact of the matter is, as an online marketer, you're shooting for page one in Google and nothing less. Whether or not there are a dozen more pages or a million more after the first ten really shouldn't be relevant.

Amenda Jessera · 07-03-2009, 06:10 AM

I always google with & without ""
However, I belive most of the users will just type the words without quotes....

07-03-2009, 12:42 AM	#1
Superior Content Creation James Druman War Room Member Join Date: Apr 2009 Location: Current' "hanging out" in Southeast Asia. Posts: 393 Thanks: 891 Thanked 85 Times in 53 Posts Social Networking Contact Info	Isn't it important what competition you get without quotes too? I understand why it is more valuable to check the Google competitions in quotes, but wouldn't it be helpful to check your keyword strings BOTH with quotes and without quotes? Afterall, most internet surfers are not going to be using quotes when they do their searches. For instance, I would imagine when googling a keyword string without quotes, there are some popular sites that would rise up through the ranks even if the search term wasn't worded exactly the same. Am I missing something, or shouldn't both checks factor in?

07-03-2009, 03:01 AM	#2
Cerberus Dave Markel War Room Member Join Date: Jun 2009 Posts: 156 Blog Entries: 2 Thanks: 14 Thanked 11 Times in 10 Posts Social Networking	Re: Isn't it important what competition you get without quotes too? Yes both are important. With quotes because it tell how many people are targeting that phrase, on purpose or not. Without, like you say, because most search without. You want to see what they see and why those site rank well.
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07-03-2009, 04:15 AM	#3
Evita Senior Warrior Member War Room Member Join Date: Mar 2007 Location: Out In The Left Field Posts: 1,109 Thanks: 139 Thanked 21 Times in 16 Posts	Re: Isn't it important what competition you get without quotes too? Yup, I do the same. Check with and without quotes. Evita
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07-03-2009, 06:06 AM	#4
Steven Carl Kelly Trust Christ Alone War Room Member Join Date: Sep 2008 Location: Central Florida Posts: 3,014 Thanks: 63 Thanked 806 Times in 391 Posts	Re: Isn't it important what competition you get without quotes too? People need to really understand the whole "quotes or no quotes" thing. We all know that regular searchers don't typically use quotes. Do your keyword search in Google to get an idea of how many other pages are focusing on those keywords. Make a note of that, then... throw that information away. The search in quotes is interesting, but not really all that useful. Personally, if I'm interested in which pages are actually "targeting" a set of keywords, I find an "allintitle" search more relevant. Now do a search in Google for your keywords WITHOUT quotes. Pay attention to the top 10 sites that come up in the Google results. Make a note of that, then... realize you are now looking at your REAL competition. The fact is, if you're not looking to land on the first page of Google without quotes, then (generally speaking) you're not approaching your SEO process correctly. Once you do your search -- without quotes -- then you need to determine whether or not you can "beat" those ten listings. If you can't, then you should probably consider a different set of keywords. I don't care if 100 pages come up for a search in quotes or 100,000,000 pages come up for a search in quotes. The fact of the matter is, as an online marketer, you're shooting for page one in Google and nothing less. Whether or not there are a dozen more pages or a million more after the first ten really shouldn't be relevant.
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07-03-2009, 06:10 AM	#5
Amenda Jessera Theeban-Advanced Warrior Join Date: May 2009 Location: at the edge of the world Posts: 525 Blog Entries: 1 Thanks: 58 Thanked 21 Times in 21 Posts Contact Info	Re: Isn't it important what competition you get without quotes too? I always google with & without "" However, I belive most of the users will just type the words without quotes....