The Flintstones Don't Need IM, Do They?

by 8 comments
My uncle owns and runs what you may call a small cookie factory for as long as I can remember. A handful of workers. Traditional recipes. Same old building and machines. Nothing has been changed there for decades. Same ol' same ol' if you know what I mean. Maybe this stubborn old school approach is to blame for the unmatchable taste and quality of my uncle's cookies. At the same time, I can also say for his sons who decided to rather invest their time and talents into law and medicine rather than their father's family business. He has been refusing to change over and over again.

Rest assured that I have tried to talk him into some reasonable digital things for years. The best thing I could is for him to use a computer that still operates on Windows XP, which says enough about him. Launching a website was a mission impossible. His response and excuse were that this was a luxury and a completely unnecessary thing to do. Why? Because he was doing just fine. His old and loyal customers appreciate the quality he preserved for so long. On one occasion I said that instead of a handful of workers, he should have had a handful of factories such as this one, if he was to accept some of the things IM could have done for him.

Even now it's not too late. I mean the hype about healthy and organic food is very strong. He could go national. Launch a website with social networks. He could certainly afford to hire a guy or two full or part time to take care of promotional activities. My suggestions and ideas about IM have obviously fallen on deaf ears. His final excuse was that he was too old now to do a thing about it. So, I gave up. I said you are a helpless Flintstones and you are never going to change and your factory will eventually disappear. The only think he could have said to me was that the Flinstones don't need Internet Marketing.

It makes sense, doesn't it? When you live in the stone age then you don't need the Internet. You don't need a thing. Just a basic business survival. My kids were born with the smartphones in their hands. As a 40-year-old I had to walk a long way from the first and most primitive computers you can possibly imagine to the touch screen technology. My parents had no problem embracing the new technologies. I think that my uncle was the only person in the world to miss it all over in some kind of a cryogenic sleep fueled by his stubbornness. Are there any Flintstones left around you? Do you know some in your family or among your friends?

I know and understand that it all comes down to the personal choice. The IM isn't and shouldn't be an exception. How do you feel about the IM Flintstones? Do you feel sorry for them? Do you feel that they got what they deserve in terms of their business failure to reach their full potential and success?
#articles #flintstones #internet marketing
  • Profile picture of the author Mike Anthony
    I suggest you get out a notebook and follow your uncle around learning anything he is willing to teach you.

    He's running a business that hires other people with a quality product and fine with his life and business

    You are meanwhile writing long articles on a dwindling forum [edit: for little and nothing]

    So who really should be counselling the other on success?
  • Profile picture of the author Mike Anthony
    Still? Okay edited
  • Profile picture of the author Steve B
    Originally Posted by neshaword View Post

    Do you feel sorry for them?

    A man's (or woman's) business is a personal thing. If your uncle is happy and satisfied with what he's doing, why should you interfere? You've told him about the possibilities of IM and he has decided he wants things to stay as is. Leave him alone. It's not your prerogative to meddle after his decision is made.

  • Profile picture of the author David Beroff
    I read your post, and was strongly reminded of this story by Heinrich Boll:

    An American businessman was standing at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish.

    "How long it took you to catch them?" The American asked.

    "Only a little while." The Mexican replied.

    "Why don't you stay out longer and catch more fish?" The American then asked.

    "I have enough to support my family's immediate needs." The Mexican said.

    "But," The American then asked, "What do you do with the rest of your time?"

    The Mexican fisherman said, "I sleep late, fish a little, play with my children, take a siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life, senor."

    The American scoffed, "I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds you buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats, eventually you would have a fleet of fishing boats."

    "Instead of selling your catch to a middleman you would sell directly to the consumers, eventually opening your own can factory. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise."

    The Mexican fisherman asked, "But senor, how long will this all take?"

    To which the American replied, "15-20 years."

    "But what then, senor?"

    The American laughed and said, "That's the best part. When the time is right you would announce an IPO (Initial Public Offering) and sell your company stock to the public and become very rich, you would make millions."

    "Millions, senor? Then what?"

    The American said slowly, "Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take a siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos"
  • Profile picture of the author aizaku
    hell i'd learn from your uncle..

    (as mentioned above)

    he sounds like he has a solid business

    -Ike Paz

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