The Flintstones Don't Need IM, Do They?

My uncle owns and runs what you may call a small cookie factory for as long as I can remember. A handful of workers. Traditional recipes. Same old building and machines. Nothing has been changed there for decades. Same ol' same ol' if you know what I mean. Maybe this stubborn old school approach is to blame for the unmatchable taste and quality of my uncle's cookies. At the same time, I can also say for his sons who decided to rather invest their time and talents into law and medicine rather than their father's family business. He has been refusing to change over and over again.

Rest assured that I have tried to talk him into some reasonable digital things for years. The best thing I could is for him to use a computer that still operates on Windows XP, which says enough about him. Launching a website was a mission impossible. His response and excuse were that this was a luxury and a completely unnecessary thing to do. Why? Because he was doing just fine. His old and loyal customers appreciate the quality he preserved for so long. On one occasion I said that instead of a handful of workers, he should have had a handful of factories such as this one, if he was to accept some of the things IM could have done for him.

Even now it's not too late. I mean the hype about healthy and organic food is very strong. He could go national. Launch a website with social networks. He could certainly afford to hire a guy or two full or part time to take care of promotional activities. My suggestions and ideas about IM have obviously fallen on deaf ears. His final excuse was that he was too old now to do a thing about it. So, I gave up. I said you are a helpless Flintstones and you are never going to change and your factory will eventually disappear. The only think he could have said to me was that the Flinstones don't need Internet Marketing.

It makes sense, doesn't it? When you live in the stone age then you don't need the Internet. You don't need a thing. Just a basic business survival. My kids were born with the smartphones in their hands. As a 40-year-old I had to walk a long way from the first and most primitive computers you can possibly imagine to the touch screen technology. My parents had no problem embracing the new technologies. I think that my uncle was the only person in the world to miss it all over in some kind of a cryogenic sleep fueled by his stubbornness. Are there any Flintstones left around you? Do you know some in your family or among your friends?

I know and understand that it all comes down to the personal choice. The IM isn't and shouldn't be an exception. How do you feel about the IM Flintstones? Do you feel sorry for them? Do you feel that they got what they deserve in terms of their business failure to reach their full potential and success?