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Old 11-09-2010, 08:56 PM   #1
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Default Member Money Magnet - How To Leverage The Power of Membership Sites

Let's see how to turn one-time sales into ongoing income streams.

Did you start your home business, expecting to work hard to set it up and then relax on the beach as it chugged along automatically, putting cash in the bank while you sipped one long, cool drink after another?

Maybe, maybe not. But you're about to learn how you can make that 'dream' into your reality - by tapping into one of the most powerful drivers of auto-pilot business growth.

There are only 3 ways to grow your business:
* get more clients
* get them to spend more money with you
* get them to buy more often
The power-strategy that fires one of these components is 'recurring billing'. Or getting customers to give you permission to bill them TFN ('till further notice'). Essentially, it is creating a system where you sell once - and profit repeatedly.

By implementing a recurring billing system, you can encourage your clients to buy more often, at pre-determined specific intervals... automatically.

These frequent repurchases will increase your profits constantly. It also gets clients accustomed to buying from you more often. And once you've got them used to doing it, all you need to do is fill the supply lines with other stuff they want so they don't stop buying!

It's a very powerful optimization strategy because it leverages one of the biggest assets you own - your customer's loyalty.


Why bother with recurring billing systems?

1. Sell once - profit repeatedly: You make the effort to close a single sale - and get paid many times for that one sale

2. Increase profits by making repeat sales: You automatically increase your customer's 'number of turns per year'


3. Get clients into buying behavior: Once your clients become accustomed to having their credit card billed every so often by your business, you can continue selling them more and more over time.

4. Offer back-end products and ongoing subscriptions: Once you've gained customer loyalty, you can quickly find other related products and services to offer them - and seal the relationship for a long time to come.
How can you set up recurring billing systems?

It's really simple - if you know how to reposition your current product or service to take advantage of this optimization strategy. The key is to think in terms of recurring billing systems, instead of specific products. Some ideas:
*Offer access to private memberships and 'Insider' clubs.

*Sell subscriptions to a service or content on your website.

*Plan a sequence of products and services, each adding value.

*Give refills for what you've sold before.

*Promote a line of related products and services.

*Accept payment in installments for high ticket items.
There are dozens of ways to take an existing business and make it one that fits your 'recurring billing' strategy, and we get into details in our business optimization course.

But finding creative ways to hit your client's credit card over and over again is the easy part - going about it the right way is tougher. While you are no doubt happy to get paid regularly, repeatedly, your clients are worried about what they are letting themselves in for!

You have to work on overcoming objections, and focus on things like...
*Making your pricing attractive.

*Taking away any risk

*Letting them try before buying

*Avoiding 'sticker shock'
Once you identify and address customers' fears, show them how simple and risk free your recurring billing system is, and how they retain control over when and how the payments are made and can be stopped, you'll convert a large fraction of your client base into recurring billing systems.

=And that's of benefit to you and to your clients. You give them benefits at affordable cost, take the pain out of paying, and let them enjoy ever increasing value from doing business with you.

For more details about Member Money Magnet and to read a full review of this guide to membership site profits, visit Member Money Magnet Reviews

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