Robert Puddy

Login Frequency Marketing: Force Them to Come Back for More!

Many people falsely believe traffic generation is the cure for an unprofitable Website.
While every site obviously needs visitors to flourish, the reality is that most struggling
marketers are not properly leveraging the traffic they already have.


When I first brought this topic up on my blog, I caused a bit of a stir. It’s difficult for
website owners to understand that they can make more money without increasing
their traffic but there’s nothing new to the “more is less” philosophy.


Virtually every marketing consultant on the planet will ask you to look closely at resources
you already have, before urging you to develop new products or look for new prospects.


In this article I’m going to concentrate on a strategy dubbed, Login Frequency Marketing,
or LFM. This straightforward concept is the single biggest contributor to my early success.


It allowed me to stop working hard for a little extra cash and start enjoying a great full-time
living from Internet marketing.


When I first began my journey to online success, I struggled with issues that I suspect many
people reading this can relate to. I lacked the resources to compete with the big hitters, I
didn’t have much traffic and I couldn’t line up JVs because nobody knew me.


I used the membership site model to overcome every single one of these issues and, with
only a small amount of effort, you can duplicate or exceed my success.


Don’t be intimidated by the idea of owning a membership website. Contrary to popular
belief, membership sites do not always involve a monthly commitment to creating new
content. It’s not written in stone that your member program must require you to convince
prospects to sign up for a continuity plan.


The typical response to the suggestion of starting a membership site is hesitation or dismay,
primarily because of the way this model has been portrayed in mainstream discussions.


Over the next few
months I'm going to outline a membership site method that is neither commonly taught,
nor used, but that can produce incredible results.


I look forward to busting a few of the main myths and misconceptions surrounding
the membership site model. For now, here are the key points I want you to absorb:

• Your member site does not necessarily have to promise new content each month.
• You can profit immensely without charging a recurring monthly fee.
• A successful membership site can be built around any product or service!
• Above all, a membership site is a powerful delivery mechanism!


This particular delivery system can bring you eager JV partners, residual income, instant
traffic, and a responsive mailing list. For these and other reasons I believe the membership
model is absolutely the most effective avenue for building an unstoppable online business.


A membership site following the LFM strategy can greatly enhance the results of even
the most basic campaign. Allow me to demonstrate how this works.


Login & Cash In

Let’s say you want to build your list by giving away a free report. Rather than just using
an autoresponder to collect signups and sending the download link via email, you can
place your gift inside a secure member’s area.


Member registration forms take about the same time to complete as email subscription
forms, and prospects who really want your free information will be happy to fill out a
couple of extra fields. Once the process is complete your membership software can add
the new signups directly into the autoresponder database of your choice.


When your new subscriber/member logs in to collect his or her gift, you can take them
through an entire series of paid offers before they arrive in the main member’s area.


As this person has just taken positive action by requesting something from you, they are
ideal prospects for an exciting offer. Most quality member scripts will allow you to
configure the offer process for maximum profit; if a member chooses not to buy the
first offer the software can show them a “second chance” pitch that gives them
specially reduced pricing.


This is such a simple strategy, yet it allows you to literally get paid while you build
your list! With a good membership script you can even track affiliate sales on the
login offers, thus providing other marketers with an incentive for sending you new
subscribers.


Once you have a login mechanism, you can pull those same people back into the
system and walk them past new offers anytime you like; all you have to do is add
more free content or gifts to the download area. Send an email inviting members
to login and collect a new bonus you’ve just added, and watch the money roll
in as a percentage of them also make a purchase.


EXPERT TIP: Whenever you want to test a new sales page, you can simply
add it to your membership site as a login offer.


This is such an incredibly easy way to make money. Over the years I have identified
a whole host of ways to get members to log back in. You might even consider
requiring your members to login at least once every 30 days to retain active status.


By configuring your script to send reminder emails, you’ll be able to present new
offers on a regular basis as people log in just to avoid being deleted from the system.


Repeat traffic of this nature is one of the most reliable ways to increase revenue


You can also give each of your new members an affiliate link so they can build your
list and create more new sales for you. In fact you can send the affiliate information
out automatically each time someone registers an account. In this scenario instead
of just sending a welcome email with the download link each time a subscriber
comes along, you’ll be actively compounding your earnings by instantly converting
new leads into affiliates.


Joint Venture Bait

I discovered early on that just having a login mechanism could even help me
generate more JV support. It was actually quite shocking what a simple login
page allowed me to do in terms of recruiting powerful, joint venture partners.


It occurred to me that if I couldn’t generate plenty of my own traffic, perhaps
I could use the flow of traffic generated by successful marketers. You’ve probably
heard this before and if you’re like most, you’ll say it sounds impossible… but
it’s not. In fact pulling traffic from existing sources is surprisingly easy once you
have a plan and some leverage.


The key word here is leverage; you need something prospective partners want.


A simple membership website allows you to create instant leverage because
you have a platform for delivering long-term exposure to any promotional
partners.


In my case I got people with large email lists to promote my products by
agreeing to place permanent ads for their products on my member login page.


I benefited from a spike in leads and sales from their email broadcast and they
enjoyed a steadily growing stream of traffic from my ad. As my membership
grew so did the number of visitors I was able to send to my joint venture
partners.

By using a simple rotator script to display ads from multiple partners, I easily
lined up reciprocal email promotions from many people and over time I
received a substantial flow of traffic from those mailings.


This is a totally win-win scenario and you don’t need much to pull it off.


Even if you don’t have many members in the beginning, most people will
be willing to work with you as long as your site and product are quality.


Prospective partners will understand that, because of the permanent nature
of the ad on your login page, their traffic will increase over time as your
membership expands.


This tactic takes a little time to pay off but it’s totally worth it. I’ve built
4 separate six-figure business and a mailing list of over 160,000 readers
using this easy cross-promotion model.


These suggestions really are only the beginning of what’s possible with
membership sites. Just about every marketing, sales and promotional basic,
can be made more effective by implementing a membership model.


I hope you’ll stay tuned as I bring you new ways to exploit this simple
platform each month.


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Robert Puddy is the author of The LFMpire Coaching class...A course designed
to make you out promote other affiliates By Outsmarting Them. No matter what
skill level your at... http://lfmpirebuilders.com
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