How To Evolve Your Information Marketing Strategy
- ARTICLES |
Information marketing - also called infopreneuring - is a method to take information you own, have license to, or can have created for you, and then offer it to others for a profit or any other advantage.
If in the process you also enrich your audience, you have a mutually beneficial process in place - one which will help grow and build your value as an information marketing specialist.
To get maximum leverage from your information marketing efforts, you must have an integrated strategy that will guide all your efforts at promoting yourself as an infopreneur.
1. What is your 'product'?
Any information marketing strategy begins by knowing what you plan to offer. In other words, what is your product?
It might be a book you have written. Or an audio tape you have recorded. Or a DVD movie you shot of yourself doing something or teaching people what you know about a topic.
Or it may be more intangible, like your time on the telephone or in person, or your presence at a seminar or conference. Whatever format you choose to deliver your information becomes your 'product' - and your information marketing strategy will vary depending on that.
2. Who is your 'audience'?
Every information marketing system is targeted at a crowd of prospects. The bigger this crowd, the better. But for maximum impact, you need to know more about your audience.
Who or what is your perfect target market? It could be individuals, or groups, or corporations and businesses, or countries, organizations, even brands or ethnic groups.
Your information marketing strategy will be tailored to fit the specific needs, wants, desires, characteristics, preferences and tastes of this audience - and will get you massive results from your infopreneuring activities.
3. Where do they live or gather?
For targeting your information marketing efforts to get the biggest return on investment per dollar spent, you need to know where your market lives or gathers - so you can get your marketing message in front of them most effectively.
An ad for a Lexus sportscar would do badly in a soup kitchen. And a promotion for a golfing book would get very few sales in a nursery school. Yet most information marketing activities fail to specifically target their market - and not surprisingly fail.
4. What is your profit model?
Have you heard the phrase: "Build a better mousetrap and they'll beat a trail to your front door?"
Well, maybe they will - but unless you've figured out a way to sell that mousetrap at higher than your cost, or found another way to turn a profit, all that demand won't do you a bit of good.
As an information marketing strategist, you need to be clear on your profit model - and figure out your marketing budget or the amount you can afford to spend to attract new customers, without losing money or for maximum profits.
This barely scratches the surface of information marketing strategy. There are many more things to consider - and many nuances to master in these broad categories. And that is why it is critically important to keep learning, growing your knowledge base, and studying other material that teach you to be a better infopreneur.
Information marketing is a valuable skill to own in today's connected online world. Be a master infopreneur, and you can build massive wealth and gain financial freedom faster than ever before.
Time Management - Prioritize With a Day Planner
If in the process you also enrich your audience, you have a mutually beneficial process in place - one which will help grow and build your value as an information marketing specialist.
To get maximum leverage from your information marketing efforts, you must have an integrated strategy that will guide all your efforts at promoting yourself as an infopreneur.
1. What is your 'product'?
Any information marketing strategy begins by knowing what you plan to offer. In other words, what is your product?
It might be a book you have written. Or an audio tape you have recorded. Or a DVD movie you shot of yourself doing something or teaching people what you know about a topic.
Or it may be more intangible, like your time on the telephone or in person, or your presence at a seminar or conference. Whatever format you choose to deliver your information becomes your 'product' - and your information marketing strategy will vary depending on that.
2. Who is your 'audience'?
Every information marketing system is targeted at a crowd of prospects. The bigger this crowd, the better. But for maximum impact, you need to know more about your audience.
Who or what is your perfect target market? It could be individuals, or groups, or corporations and businesses, or countries, organizations, even brands or ethnic groups.
Your information marketing strategy will be tailored to fit the specific needs, wants, desires, characteristics, preferences and tastes of this audience - and will get you massive results from your infopreneuring activities.
3. Where do they live or gather?
For targeting your information marketing efforts to get the biggest return on investment per dollar spent, you need to know where your market lives or gathers - so you can get your marketing message in front of them most effectively.
An ad for a Lexus sportscar would do badly in a soup kitchen. And a promotion for a golfing book would get very few sales in a nursery school. Yet most information marketing activities fail to specifically target their market - and not surprisingly fail.
4. What is your profit model?
Have you heard the phrase: "Build a better mousetrap and they'll beat a trail to your front door?"
Well, maybe they will - but unless you've figured out a way to sell that mousetrap at higher than your cost, or found another way to turn a profit, all that demand won't do you a bit of good.
As an information marketing strategist, you need to be clear on your profit model - and figure out your marketing budget or the amount you can afford to spend to attract new customers, without losing money or for maximum profits.
This barely scratches the surface of information marketing strategy. There are many more things to consider - and many nuances to master in these broad categories. And that is why it is critically important to keep learning, growing your knowledge base, and studying other material that teach you to be a better infopreneur.
Information marketing is a valuable skill to own in today's connected online world. Be a master infopreneur, and you can build massive wealth and gain financial freedom faster than ever before.
Time Management - Prioritize With a Day Planner