Robert Puddy

Login Frequency Marketing Mission Impossible: Creating Traffic part 2


The concept of creating traffic is a myth. You may think of this
as merely a semantic distinction but it will open your eyes to the
reality of internet activity.

The truth of the matter is that to create traffic you would have to
contact a person offline and then convince them to power up the
PC, connect to the web, and then visit your website.

Even direct marketing and telesales operations who aim to accomplish
traffic creation in this way won’t usually convince someone to
drop everything and go online that instant. In practice, all they
can hope to do is plant an idea in someone’s mind so that the next
time they log in to check their email, they remember to visit the
promoted website.

When marketers say they create traffic, what they really mean is
that they direct traffic. At any given moment in time there exists
Internet traffic made up of millions of people that are either surfing
randomly or online for a specific purpose. Don’t try to do the
impossible and manifest visitors from the ether.

Tap into existing streams of traffic and divert some of them
your way.

Think like a hot dog vendor for a moment. Does a hot dog vendor
set up his cart in the middle of nowhere and then send out leaflets
hoping to attract visitors? Of course not! He goes where there is
ALREADY an abundance of people, establishes a visible position,
and starts redirecting traffic. To begin with, people just stop to grab
a hot dog before continuing on their journey. Eventually, some of
the regular foot traffic in that area will start to go out of their way
to buy their lunch.

There’s a very good chance that you’re not in business online to sell
hot dogs but the principle is the same. Find places that already enjoy
a large volume of regular visitors and convince some of that traffic
to make a stop-off at your website.

Joint ventures and cross-promotions are a consistently effective way
to accomplish this. People go online to read Marketing Joe’s emails
and he recommends they take a trip to your website. Or they go to
a download page after making a purchase and see a message by the
product creator, recommending your website.

How do you convince product and mailing list owners to join you in
a joint venture or cross-promotion? This is where LFM starts to open
doors.

Your membership site, however simple, gives you legitimate, virtual
real-estate to leverage in joint venture and cross-promotion discussions.

The very fact that you’ve put in the small amount of work required to set
up a membership property tells prospective partners that you’re serious
and intelligent. Professional marketers instantly understand the value you
can offer with the basic membership process. As new people register for
your site, and especially as they log in repeatedly, they can be exposed to
promotions and offers at various intervals.

You could approach a marketer in your niche that has a big mailing list and
offer to place an advert for their product on your login page. This way all your
members are guaranteed at some point to see the promotion; many of them will
be exposed to it multiple times. As your membership grows, more and more
prospects will have the opportunity to respond to your promo partner’s advert.

As long as your site looks good, your product is of a quality nature, and you
conduct yourself in a professional manner, you’ll be pleasantly surprised to get
positive responses from many of the potential partners you approach. Marketers
like the idea of having their adverts posted in private member areas; there’s just
something exclusive about this kind of access to another entrepreneur’s members.

Marketers also appreciate the benefits of receiving ongoing promotion over a long
period of time. To increase the number of positive responses you receive to your
joint venture invitations, you can over-deliver by offering a PERMANENT advert
placement in exchange for just 1-2 email broadcasts. Even if you’re just starting
out and only have a small existing membership, you can tempt marketers with the
promise of long-term promotion.

All they have to do is run a couple of promotional emails for you now and they’ll
be assured of being placed in the line of sight of all of your members, maybe for
years to come.

Essentially what you’re doing here is offering virtual real estate, much like an agency
that sells billboard space along the highway. How many other methods of directing
traffic can you think of that allow you to snag attractive, joint venture partners
without the need to own a large mailing list or a popular website?

Because your member’s area will likely have a variety of different pages, you can
also tailor your proposal to suit your joint venture partners. For instance, you may
have an article or lesson in your member’s area that’s related to a potential partner’s
main product. If you don’t have such a page, why not create one specifically for the
purpose of setting up your cross-promotion? Doing this enables you to make a highly
attractive offer. Just about any product owner would love to have their wares
promoted alongside a targeted article.

You might sweeten the pot still more by offering to place partner ads on a “thank you”
page that your members see after buying something from you. Savvy marketers will be
especially interested in this because they know the best place to advertise is in front of
pre-qualified buyers. Maybe you’ll go another step and set up some sort of downline
builder in your membership site. This will provide multiple levels of prospects and
affiliates for a joint venture partner. In exchange for a mailing or two, you could agree
to make your associate’s program a permanent part of your downline builder page.

By setting up these ad placements with 3, 5, 10, or more partners you’ll be able to
direct a substantial amount of traffic in a very short period of time. By offering some
sort of free gift or membership, you’ll convert this traffic into qualified email subscribers,
providing long-term profitability for you and giving you increased leverage for brokering
future deals. Offering a life-time advert in exchange for a couple of one-time email
promotions will help you get your foot in the door in the beginning.

Once you’re enjoying a steady stream of traffic and a healthy pool of members you’re
in a position to broker better deals that are weighted in your favor.

If you start to run out of real estate with your current membership site, don’t over
complicate matter, just build a new one! Use your existing membership to populate
the new site and you instantly have a shiny new bargaining chip you can use to launch
a new cycle of highly effective promotions.

With proper use of LFM, your traffic problems can be effectively erased. Because
there are numerous ways to use your membership program strategically, you can
focus on becoming an expert with LFM and not overwhelm yourself trying to keep
up with the latest and greatest trends in Internet marketing.

I’ll be revealing some of the more sophisticated applications of LFM in the coming
issues. I hope you’ll stay tuned because the LFM system is easy to implement and
virtually guaranteed to put more money into your bank account.

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Robert Puddy is the author of The LFMpire Coaching class...A course designed
to make you out promote other affiliates By Outsmarting Them. No matter what
skill level your at... LFMpire builders 52 week internet marketing coaching program
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