6 Ways To Start Selling Information Products
- ARTICLES |
Selling information products is not hard, challenging or impossible work. But you still have to do something. Starting right now.
Let's assume you already have an information product. If you don't, there are tons of resources and articles that will teach you how to create, outsource or license one.
Once you have an information product you want to start selling, you have multiple options of weaving it right into your current marketing practices.
Selling Information Products on Your Website and Blog
If you have a website, blog or forum you can mention your information product on it. By modifying your website template, the small (or even large) ad for your information product is instantly displayed all over your website - and gets inserted automatically even into future content you add.
As long as your information product is relevant to what you feature on your website or blog, is likely to interest the audience you are attracting to your site, it is very possible you will make some sales just from doing this.
Selling Information Products in Ezines and Ecourses
Do you publish an ezine? Or have short email courses on your subject that visitors can sign up to receive? If you do, these become excellent vehicles for selling information products.
You can run ads for the information product at the beginning, end or middle of each issue's content. You could do a 'solo ad' - an issue that's completely devoted to waxing lyrical about your information product. Or you could do an 'in context' promotion where you tie in the content and the marketing in a way that's hard to separate.
Selling Information Products at Lectures and Presentations
When you speak in public or small gatherings of people in your niche, at seminars, conferences or bootcamps, you can mention that you have an information product for sale and give details about ordering it.
Some free and low cost seminar models are based entirely on being profitable from 'back of the room' sales, where the platform speaker pitches the value of a course or information product they are selling, and audience members rush to the tables after the presentation to buy a copy!
Selling Information Products during Coaching and Mentoring
If you take on students for a one-on-one (or small group) coaching, training or mentoring process, you could make your information product a part of the curriculum. Either make it a part of the package they are buying, or sell it separately while making it mandatory reading or listening as part of your coaching.
Selling Information Products at Meetings and Gatherings
Nothing prevents you from selling information products at informal or even family get-togethers, as long as the topic of your information product is relevant to the people attending.
In fact, if you just authored your first book, what better than walking up to grandma and asking her to announce it to the rest of the family at dinner - but don't forget to mention you will not give out freebies!
Selling Information Products in Letters and Packages
If your business sends out letters, bills, invoices or packages, insert a note mentioning your information product. A simple flyer, coupon or even visiting card giving a website link to get more details can bring in a few extra sales - at a very small added effort or cost.
There are many more ways you can start selling information products. Keep your eyes open to learn as many techniques as possible. An infopreneur not only creates valuable content... a smart infopreneur also loses no opportunity to sell it and profit from the content!
Time Management Tips
Let's assume you already have an information product. If you don't, there are tons of resources and articles that will teach you how to create, outsource or license one.
Once you have an information product you want to start selling, you have multiple options of weaving it right into your current marketing practices.
Selling Information Products on Your Website and Blog
If you have a website, blog or forum you can mention your information product on it. By modifying your website template, the small (or even large) ad for your information product is instantly displayed all over your website - and gets inserted automatically even into future content you add.
As long as your information product is relevant to what you feature on your website or blog, is likely to interest the audience you are attracting to your site, it is very possible you will make some sales just from doing this.
Selling Information Products in Ezines and Ecourses
Do you publish an ezine? Or have short email courses on your subject that visitors can sign up to receive? If you do, these become excellent vehicles for selling information products.
You can run ads for the information product at the beginning, end or middle of each issue's content. You could do a 'solo ad' - an issue that's completely devoted to waxing lyrical about your information product. Or you could do an 'in context' promotion where you tie in the content and the marketing in a way that's hard to separate.
Selling Information Products at Lectures and Presentations
When you speak in public or small gatherings of people in your niche, at seminars, conferences or bootcamps, you can mention that you have an information product for sale and give details about ordering it.
Some free and low cost seminar models are based entirely on being profitable from 'back of the room' sales, where the platform speaker pitches the value of a course or information product they are selling, and audience members rush to the tables after the presentation to buy a copy!
Selling Information Products during Coaching and Mentoring
If you take on students for a one-on-one (or small group) coaching, training or mentoring process, you could make your information product a part of the curriculum. Either make it a part of the package they are buying, or sell it separately while making it mandatory reading or listening as part of your coaching.
Selling Information Products at Meetings and Gatherings
Nothing prevents you from selling information products at informal or even family get-togethers, as long as the topic of your information product is relevant to the people attending.
In fact, if you just authored your first book, what better than walking up to grandma and asking her to announce it to the rest of the family at dinner - but don't forget to mention you will not give out freebies!
Selling Information Products in Letters and Packages
If your business sends out letters, bills, invoices or packages, insert a note mentioning your information product. A simple flyer, coupon or even visiting card giving a website link to get more details can bring in a few extra sales - at a very small added effort or cost.
There are many more ways you can start selling information products. Keep your eyes open to learn as many techniques as possible. An infopreneur not only creates valuable content... a smart infopreneur also loses no opportunity to sell it and profit from the content!
Time Management Tips