How Infopreneurs Can Profit From Book Clubs

by drmani
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Book clubs are back in fashion, thanks in part to Oprah's talk show. And that's good news for infopreneurs, because you can now sell your books in batches of 10, 25 or even 100 or more instead of one by one!

Book clubs are informal groups or gatherings where everyone in the club has read a particular book. It's a nice way to read a book and then discuss it with others with similar interests who also have read it.

As an Internet infopreneur, you are looking at book clubs from a different angle - as an easy-to-tap market to explode the sales of your information product.

Selling Books To Book Club Members

A book club makes your marketing easy. Instead of going after individual book buyers, you have a chance to convince one person in the group that you book is worth reading, and it spreads through the club. If your book is the one chosen for members to read, you've made a bunch of sales right there.

Selling Books Through Book Club Members

People who join book clubs are often avid readers. And as you know, readers don't just read one book - they read many. And they don't just read, they tell others about the books they liked best.

Books are perhaps the best things to sell through 'word of mouth' - and avid readers like book club members are the ideal kind to attract and recruit as evangelists for your creation.

Selling Books To Book Clubs

Many book clubs are listed in directories and you can target them with marketing messages delivered through newsletters, direct mail or even telemarketing.

Try and reach the influencers - the people who propose titles for others to consider during club meetings. These people have the authority to suggest titles that others can pick from. If you make a compelling case for the book club members to look at your book, you could be up and running.

Using Endorsements From Book Clubs

If you get a group of book clubs to read your book, ask them for feedback and testimonials. When you get endorsements from book clubs, especially the higher profile clubs with 'celebrity' members, that adds value to your book marketing.

The average book buyer sees many endorsements from a group of peers who are most likely to know a good book. It lowers the resistance to buying, by throwing in the element of social proof.

Do Book Readings At Book Clubs

Join in and participate. How often do authors participate at book club meetings reviewing their books? Not very. And so, by being different, you will create a buzz and brand that will not only make more people aware of your book, but also interest them in buying other books you write.

Create Gifts and Bonuses for Book Clubs

You could create a different version of your book or information product specifically for book club members - turning a commodity into a collectible, and appealing to their sense of exclusiveness... generating more sales for your book through book clubs.

There are many more creative ways to profit from book clubs as an author and infopreneur. Keep your eyes and mind open and be willing to experiment. The results may just surprise you - and you'll love book clubs at a whole different level!

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