The Information Marketer's Guide To Book Summary Riches

drmani · 11-16-2010, 11:42 PM

It can be very profitable to write a book summary. It is also not easy to write a good book summary. The task of reading and understanding a book, distilling its core principles into a short, snappy and still comprehensive book summary is something a beginner infopreneur should not rush headlong into.

In today's fast-paced world where everyone is in a hurry, has to prioritize very strictly to get things done, and is finding increasingly lesser time for leisure and fun activities, anything that saves time is very valuable.

Look at a 300-page book. At a reading speed of 1 minute per page, that's still going to take 5 hours to finish. Now, if a book summary can condense the essence of the book into a 75 page document, a reader will save almost 4 hours - and that really is the value of the book summary.

Planning Your Book Summary

Successful infopreneurs don't just grab any idea and run with it. They spend some time analyzing and thinking. If you think about it, you'll realize that writing book summary reports will be most profitable only if there is already a market for this kind of writing.

Think about busy professionals or business owners who are able to easily put a dollar value on their time. These are the people who aleady appreciate the value you provide, who will benefit most from the book summary you create for them, and are able and willing to pay fair price for your effort.

Outlining Your Book Summary

After picking your audience, it is also important to pick the right kind of books to create a book summary. If the book itself is very small, and can be quickly and easily skimmed, chances are no one will be willing to pay you to create a book summary.

On the other hand, if a book is complex, technical or hard to speed read, yet contains a lot of filler, fluff and anecdote that can be trimmed without destroying the value of the information, then you have a prospective book to create a book summary on.

Writing Your Book Summary

Writing your book summary can be hard work. I learned this when I asked my mailing list of infopreneurs to do an exercise and summarize the content of a newsletter issue. It was around 2,000 words - and none of the submissions were less than 1,400 words! That's not a book summary, it's a rewrite!

Read your book carefully. Take notes. Understand the core principles. Jot down a few representative examples to use to highlight any case studies. Cut out all fluff. Re-frame the book in the form of a narrative that is easy to read and understand, yet retains all the important information in the original.

Selling Your Book Summary

Ideally you should have a ready to buy audience for your book summary even before you start writing it. You should have researched your market well, found out what exactly the prospective buyers want, and have a fair idea how to give it to them in your book summary.

That way, your sales message is practically pre-written for you and goes out to the perfect target market - people who want what you have to sell.

How to price your book summary?

That's harder to answer. Some infopreneurs feel it would be inappropriate to price higher than what the book retails for in bookstores. I tend to disagree. The product you are selling in your book summary is not the content, but the saving in time for your customer. And on that basis, there is no reason to price at the broad price point of a mass market print book.

Every infopreneur can get rich writing a book summary or two. The challenge is in finding the right market and choosing the right book to create a book summary. Get these right, and you are well on your way to infopreneur wealth.

ABOUT THE AUTHOR: Dr.Mani is an Internet infopreneur who teaches email marketing and infoproduct creation. Visit his website or blog for more about an free email marketing.

11-16-2010, 11:42 PM	#1
drmani Internet Infopreneur War Room Member Join Date: Apr 2008 Location: , , . Posts: 1,473 Blog Entries: 4 Thanks: 720 Thanked 1,749 Times in 649 Posts Social Networking	The Information Marketer's Guide To Book Summary Riches It can be very profitable to write a book summary. It is also not easy to write a good book summary. The task of reading and understanding a book, distilling its core principles into a short, snappy and still comprehensive book summary is something a beginner infopreneur should not rush headlong into. In today's fast-paced world where everyone is in a hurry, has to prioritize very strictly to get things done, and is finding increasingly lesser time for leisure and fun activities, anything that saves time is very valuable. Look at a 300-page book. At a reading speed of 1 minute per page, that's still going to take 5 hours to finish. Now, if a book summary can condense the essence of the book into a 75 page document, a reader will save almost 4 hours - and that really is the value of the book summary. Planning Your Book Summary Successful infopreneurs don't just grab any idea and run with it. They spend some time analyzing and thinking. If you think about it, you'll realize that writing book summary reports will be most profitable only if there is already a market for this kind of writing. Think about busy professionals or business owners who are able to easily put a dollar value on their time. These are the people who aleady appreciate the value you provide, who will benefit most from the book summary you create for them, and are able and willing to pay fair price for your effort. Outlining Your Book Summary After picking your audience, it is also important to pick the right kind of books to create a book summary. If the book itself is very small, and can be quickly and easily skimmed, chances are no one will be willing to pay you to create a book summary. On the other hand, if a book is complex, technical or hard to speed read, yet contains a lot of filler, fluff and anecdote that can be trimmed without destroying the value of the information, then you have a prospective book to create a book summary on. Writing Your Book Summary Writing your book summary can be hard work. I learned this when I asked my mailing list of infopreneurs to do an exercise and summarize the content of a newsletter issue. It was around 2,000 words - and none of the submissions were less than 1,400 words! That's not a book summary, it's a rewrite! Read your book carefully. Take notes. Understand the core principles. Jot down a few representative examples to use to highlight any case studies. Cut out all fluff. Re-frame the book in the form of a narrative that is easy to read and understand, yet retains all the important information in the original. Selling Your Book Summary Ideally you should have a ready to buy audience for your book summary even before you start writing it. You should have researched your market well, found out what exactly the prospective buyers want, and have a fair idea how to give it to them in your book summary. That way, your sales message is practically pre-written for you and goes out to the perfect target market - people who want what you have to sell. How to price your book summary? That's harder to answer. Some infopreneurs feel it would be inappropriate to price higher than what the book retails for in bookstores. I tend to disagree. The product you are selling in your book summary is not the content, but the saving in time for your customer. And on that basis, there is no reason to price at the broad price point of a mass market print book. Every infopreneur can get rich writing a book summary or two. The challenge is in finding the right market and choosing the right book to create a book summary. Get these right, and you are well on your way to infopreneur wealth. ABOUT THE AUTHOR: Dr.Mani is an Internet infopreneur who teaches email marketing and infoproduct creation. Visit his website or blog for more about an free email marketing.