5 Tips for More Effective Video Marketing

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You have been hearing a lot about how popular video marketing has become and now you're ready to take the plunge and give it a try but you want to know what the most effective strategies are for getting the most from video marketing. Well, hang on and keep reading because you're about to learn three hot tips for more effective marketing using Internet video.

1. Video testimonials from your customers
Video testimonials from happy customers with specific points about what they liked, or gained can have a powerful impact on conversions. When a new visitor hits your page, you've got to find a way to break through their initial hesitation and distrust. If they see videos featuring people just like them who have purchased your product or service and had good results they will be more likely to be willing to give it a try.

2. Person on the street encounters
Candid, unrehearsed videos of 'average' people talking about your product or service is also a powerful persuader. These types of videos can very effectively get your message across in an engaging and entertaining way while at the same time providing solid social proof that lends more credibility to your business.

3. Product/service reviews
There are a ton of questions in the mind of your prospective customers. Providing video reviews that answer a lot of those questions will help them become better informed about your products and services, and when it's a third party review it's that much more credible to the viewer.

4. Include annotations in your videos
Annotations placed at strategic intervals in the video help anchor the viewers' attention and underscore what the person in the video is saying. Putting the call to action and the URL in an annotation is a powerful technique because now the viewer is both hearing it and seeing it at the same time.

5. Don't forget a compelling call to action
Direct your viewer as to what their next best action should be after watching your video. Tell them what to do and more than likely they will do it. A strong call to action makes the video more effective.

People are drawn to Internet video because it engages so many of their senses. Appeal to their senses in your videos. Use evocative images. Make your videos both fun and educational, and if you can sneak in the educational part without sounding pedantic that's even better. Most people enjoy learning new things, but making it fun will really draw them in to your content and possible make it more likely that they will share your video with their friends.

Follow these tips to make your video marketing more effective, and don't forget to have a little fun while you are doing it.

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