Fact: It Can Be Very Frustrating When You Cannot Seem To Make All Of Your EBook Customers Happy
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When you're just getting started with your eBook publishing business, there's a secret trap waiting for you just around the corner. It's called trying to be all things to all people. It stems from wanting to be as good of a business person as possible, and in wanting to go the extra mile to make customers and potential customers as happy as possible. Here's the truth. You can't be all things to all people. You might go out of your way to provide exceptional customer service, only to have the individual who you've spent so much time helping obtain a refund for your product. How's that for a slap in the face? It happens.
I've developed a system that has really works well for me. My system revolves around providing the highest level of customer service possible, within some very clearly defined limits. Here's how it works. When someone contacts you and requests help, quickly determine if they're a paying customer. If they're not, see if you can send them a link or two that might be helpful, but try not to spend too much of your time providing customer support to someone who isn't even a customer. Now, if the individual who requests help is one of your customers, give the best customer service possible. By that I mean provide a thorough response to the question. If a followup question is sent, do your best to answer that in a timely fashion. By the time the third question arrives, it's time to really see what's going on. For example, if you're selling an eBook that talks about diet and health, it's unrealistic for a customer to e-mail you every day asking what they should be cooking for dinner.
Here's my point. You've got to decide early on how far you're willing to go to help a customer out. To the extent they ask you to do something that simply not possible, you've got to be willing to stick to your guns and politely explain the situation. You can never allow yourself to be bullied into agreeing to do something that's neither practical nor cost effective. You can never make everybody happy, so don't even bother trying.
For more FREE information about how to shortcut your way to financial success by selling eBooks with your own home based eBook publishing business, visit the eBook Secrets website by visiting my site. You'll discover a fantastic resource that I've put together for you that will help you launch and grow a profitable home based eBook publishing business WITHOUT having to spend a lot of money and waste a bunch of time. You can literally get started today by visiting my eBook Secrets website by clicking on this link.
Yours For eBook Profits,
Ethan Evans
--
On The Web:
eBookSecrets.com
I've developed a system that has really works well for me. My system revolves around providing the highest level of customer service possible, within some very clearly defined limits. Here's how it works. When someone contacts you and requests help, quickly determine if they're a paying customer. If they're not, see if you can send them a link or two that might be helpful, but try not to spend too much of your time providing customer support to someone who isn't even a customer. Now, if the individual who requests help is one of your customers, give the best customer service possible. By that I mean provide a thorough response to the question. If a followup question is sent, do your best to answer that in a timely fashion. By the time the third question arrives, it's time to really see what's going on. For example, if you're selling an eBook that talks about diet and health, it's unrealistic for a customer to e-mail you every day asking what they should be cooking for dinner.
Here's my point. You've got to decide early on how far you're willing to go to help a customer out. To the extent they ask you to do something that simply not possible, you've got to be willing to stick to your guns and politely explain the situation. You can never allow yourself to be bullied into agreeing to do something that's neither practical nor cost effective. You can never make everybody happy, so don't even bother trying.
For more FREE information about how to shortcut your way to financial success by selling eBooks with your own home based eBook publishing business, visit the eBook Secrets website by visiting my site. You'll discover a fantastic resource that I've put together for you that will help you launch and grow a profitable home based eBook publishing business WITHOUT having to spend a lot of money and waste a bunch of time. You can literally get started today by visiting my eBook Secrets website by clicking on this link.
Yours For eBook Profits,
Ethan Evans
--
On The Web:
eBookSecrets.com